

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is a member of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
It seems every retailer I've spoken with recently is scrambling to gain control of their inventory planning, regardless of channel. It's...
Perhaps I've been watching too much of "The Walking Dead" or maybe too many episodes of "Doomsday Preppers," but my paranoia about the...
Shoppers want to think they're getting a good deal. By taking advantage of sales and using coupons, they get that...
UPS has announced 6.9 percent air increases, partially offset by a 2 percent fuel surcharge reduction. It's also announced a...
Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of your product...
Customer loyalty is customer love for doing business with you. In fact, neuroscientists studying consumer behavior have discovered that when...
The only thing left is building a community with two-way conversations. Here are the steps to get started:
Along the way, you'll find a lot of people promising fame and fortune if you follow their lead. Social media does present opportunities to get massive exposure without matching investment, but your odds of hitting the lottery might be better. Listen to your community. If they aren't talking yet, study your data — it'll guide you to the best balance of social media and direct marketing for your business.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog, direct marketing and social media agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert. You can email him at jimdirect@aol.com, follow him on Twitter at www.twitter.com/gilbertdirect or read his blog at gilbertdirectmarketing.wordpress.com/.