ThinkAbout: Inspirational Verve for Your Product Line!
By Andrea Syverson
About Andrea
Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 20 years experience, she holds customers in highest regard in all decision-making processes. By actively and intuitively listening to customers, she's created and developed best-selling products across a variety of categories, from gifts and stationery to books to gourmet food to apparel to spirituality, and many in between.
Her clients include large and small companies: Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Wolferman’s and Boston Proper, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences. Her new book, "BrandAbout: A Seriously Playful Playbook for Passionate Brand-Builders and Merchants," will be out in spring 2010. She's president of IER Partners, a national consulting firm specializing in strategic planning, brand marketing, merchandising, new product development and creative thinking.
Retail Rambles
The Lighter Side of Shipping?
Feb 1, 2012Postage rate increases have gone into effect; consumers want — scratch that — expect free shipping; and don't forget about...
Return on Inventory
How Inventory Planning Supports Marketing Decisions
Jan 27, 2012Many smaller retailers simply don’t believe that improvements in inventory planning will provide enough incremental profit gain for a company...
Shipping Insights
Parcel Rate Increases for 2012
Dec 19, 2011UPS has announced 6.9 percent air increases, partially offset by a 2 percent fuel surcharge reduction. It's also announced a...
Retail Rants & Raves
What I Learned at NRF 2012
Jan 20, 2012The National Retail Federation's Annual Convention & Expo (aka Retail's BIG Show) in New York City wrapped up this past...
Return on Intelligence
The New CompUSA Rights a Wrong
Mar 16, 2011Two weeks ago in my blog, I totally skewered CompUSA and its warranty company (found out it's Assurant Solutions)...
Creating Positive Customer Experiences
A Little Customer Romance Goes a Long Way
Feb 15, 2011It’s the time of year when everyone’s thinking about romance. But did you ever think about how much romance is...
Amaze With Your Merchandise
|
Page Not Found
The page that you requested could not be found.
Please contact
webmaster@napco.com, indicating what page you were trying to access.
Too many times our merchandising plans fall short of this important component. I realize not each and every product your brand offers is meant to be in the amazing category, but a percentage of your offers should be. Customers don’t like to be bored.
The Metropolitan Museum of Art Store offers an entire pay-attention-now “Met Watch Collection” that's downright amazing on several levels. First, this grouping of eight truly unique watches is all on brand in a very big way. These timepieces are all minireminders of the various treasures in the museum’s actual collection. Whether you loved seeing these collections at the museum in person, you're a Klimt or Tiffany lover, or interested in Egyptian or Japanese art, these watches offer wearers a “mini-Met experience” that travels with them wherever they go.
The watches are colorful, eye-catching and priced exceptionally well. No doubt, these bold and artsy watches will become conversation starters — exactly what every brand manager and merchant hopes will happen.
“Being amazing” means different things to different brands. For The Metropolitan Museum of Art Store, it means being artsy, relevant and accessible. Certainly Rolex and Patek Phillipe offer their versions of incredible watches. What does “being amazing” mean for your brand?
Long-time retailer Macy’s has a motto that says, “Never fail to astonish your customer.” Products should impress your customers and give them something to talk about. Why not take an “amazing” inventory of your product line this season to see if there are enough buzz-worthy elements in your offer?
|
Page Not Found
The page that you requested could not be found.
Please contact
webmaster@napco.com, indicating what page you were trying to access.