Merchandising Musings
Merchandise as Kindling!
This summer, why not chat about the strength of your merchandise’s kindle factor and see if there aren’t ways you can turn up the inspiration intensity of your product offering? Read More >>
Return on Intelligence
What You Can Learn From the Way Old-School Retailers Do Business
There's a lot to be learned from your old-school retailer. From trial and error, I've learned and hopefully taught the companies I've worked for how to build relationships with their clients. It used to be that people only bought “stuff” from retailers. I tell companies, “People don’t buy from companies, they buy from people.”
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Creating Positive Customer Experiences
The Value of Pouring It On
What if you were able to use the energy of really caring? What if in the workplace you could consistently create a level of quality in product and service that shouted, “We Care!” How would that change the quality of your businesses overall? What would change if every phone call, piece of mail and personal interaction revealed a deep down, from the heart sense of pride and caring?
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