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Webinars

The Target Marketing Group (TMG) eLearning team is proud to present a robust library of webinars and virtual events (see below). All eLearning offerings are live, interactive, educational events for industry professionals. As an attendee, you can view a webinar or attend a virtual trade show using your home or office computer. All you need is a Flash player and a set of computer speakers!

Read on for a list of all of our upcoming and archived eLearning events. The TMG editorial team continuously reviews the listings on this page, so you can be sure that all of the archived events contain timely information that will benefit you and your business.

Questions? Let us know by calling (215) 238-5358 or e-mail us at cswebinars@napco.com.

Interested in information about sponsoring a Target Marketing Group webinar? Click here.

Upcoming Webinars


Landing Pages That Convert - Turn more of your traffic into leads and sales

(Aug 31, 2010)
  • Time/Duration: 2 p.m. ET/11 a.m. PT; One hour
  • Speakers: M.J. Anderson, Chief Marketing Officer, Trekk Cross-Media; Cristin Siegel, Director of User Experience and Research, Designkitchen
  • Sponsored by: HubSpot
 

Digital Publishing and Advertising Dollars

(Aug 17, 2010)
  • Time/Duration: 2 p.m. ET/11 a.m. PT; One hour
  • Speakers: Jeanniey Mullen, Global EVP, CMO, Zinio and VIVmag; Bob Sacks, CEO Precision Media Group and Industry Expert
  • Sponsored by: Zinio
 

Reaching the Unreachable Consumer…The Right Media Mix

(Aug 4, 2010)
  • Time/Duration: 2:00 p.m. ET; One hour
  • Speakers: Cabot Woolley, Senior Vice President, Trialogue Direct and Brian Wildermuth, President and Co-Founder, SharperAgent
  • Sponsored by: HP
 

Who's Doing What? Case Studies of Absurdly Successful Fundraising Campaigns

(Jul 29, 2010)
  • Time/Duration: 2 p.m. ET/11 a.m. PT; One hour
  • Speakers: David W. Hazeltine, Vice President of Fundraising, DMW Direct / Fundraising; Chad Lucier, VP of Fundraising, LW Robbins; Robin Riggs, Chief Creative Officer, LW Robbins; Bryan Terpstra, VP of Fundraising, LW Robbins
  • Sponsored by: Xerox
 
 

Archived Webinars


Get Relevant, Get Results: How to Improve Email Marketing Through Relevance

(Jul 28, 2010)
  • Duration: One hour
  • Speakers: David Daniels, CEO, The Relevancy Group, LLC; Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
  • Sponsored by: Lyris, Inc.
 

Leveraging Location…Delivering Results

(Jul 27, 2010)
  • Duration: One hour
  • Speakers: Aaron Leibtag, Director of Financial Strategy, Planning & Analysis, Priszm Income Fund
  • Sponsored by: Pitney Bowes
 

Triggers, Events and Marketing Automation - Pair the right data with the right strategy for success

(Jul 22, 2010)
  • Duration: One hour
  • Speakers: Kirsten Cutshall, President, Steel Advertising & Interactive; Alan Weber, Principal, Data to Strategy Group and Ed Keough, Senior VP of Sales and Marketing, Futureguard Building Products
  • Sponsored by: QuantumDigital
 

How To Get Website Visitors and Customers By Building Trust

(Jul 13, 2010)
  • Duration: One hour
  • Speakers: Carlos Chang, Senior Product Marketing Manager, VeriSign
  • Sponsored by: VeriSign
 

Blogging and Social Media – Perfect Together Strategies for integrating these two search-driven channels

(Jun 29, 2010)
  • Duration: One hour
  • Speakers: Chris Baggott, CEO, Compendium Blogware; Ami Packard, Director of Database Marketing Strategy and New Initiatives, Expedia
  • Sponsored by: Compendium Blogware
 

Retail Marketing Virtual Conference & Expo 2010

(Jun 24, 2010)
  • Time: On-demand until Septemeber 28, 2010
 

Blogs, Articles, E-Books and More - How to develop better content marketing plans for better SEO results

(Jun 17, 2010)
  • Duration: One hour
  • Speakers: Heather Lloyd-Martin, President & CEO, Successworks; Vickie Chiappetti, E-marketing Project Manager, Milwaukee Electric Tool and Jennifer Cisney, Chief Blogger and Social Media Manager, Eastman Kodak Company
  • Sponsored by: Inceptor
 

Words that Get Opens — for Envelopes and Emails

(Jun 8, 2010)
  • Duration: One hour
  • Speakers: Herschell Gordon Lewis, President, Lewis Enterprises
  • Sponsored by: Silverpop
 

The Link Between Palm Oil and Paper – How palm oil sourcing impacts the market for certified fiber papers

(Jun 3, 2010)
  • Duration: One hour
  • Speakers: Craig Hanson, Director of People & Ecosystems Program, World Resources Institute; Amber S. Garwood, Vice President, Communications and Government Affairs, NewPage Corporation
  • Sponsored by: NewPage Corporation
 

Master Your Distributed Marketing Challenges- Reduce marketing/sales materials costs, achieve brand consistency among other benefits with Web-based solutions and tools

(May 25, 2010)
  • Duration: One hour
  • Speakers: Sam Moore, President, Resonetrics LLC
  • Sponsored by: Iron Mountain
 

FundRaising Success 2010 Virtual Conference & Expo

(May 20, 2010)
  • Time: On-demand until August 24, 2010
 

Online Competitive Intelligence - How to gather Web data to improve performance as well as get a jump on your competition

(May 18, 2010)
  • Duration: One hour
  • Speakers: Gary Hennerberg, President, Hennerberg Group Inc.
  • Sponsored by: Gomez
 

The Secret to Selling More Product with Video

(May 11, 2010)
  • Duration: One hour
  • Speakers: Gary Lombardo, Director of Product Marketing, Brightcove
  • Sponsored by: Brightcove
 

You Can’t Manage What You Don’t Measure

(May 5, 2010)
  • Duration: One hour
  • Speakers: David Hess, Vice President of Sales & Marketing, Proven Direct/Proven Pictures; Dianna Bisswurm, Director of Industry Outreach, ISSA; Lisa Jones, President, Business Direct Marketing; Jim Gabalski, Director, Strategy Services, Emerge Partners
  • Sponsored by: HP
 

Making Sure Your Data is Safe: PCI Compliance and Beyond

(May 4, 2010)
  • Duration: One hour
  • Speakers: Greg Rosenberg, Sales Engineer, Trustwave Alliances Group
  • Sponsored by: Chase Paymentech
 

Webinar Leads Demystified – Best practices for leveraging both webinar registrants and attendees

(Apr 28, 2010)
  • Duration: One hour
  • Speakers: Dan McDade, President & CEO, Point Clear; M.H. “Mac” McIntosh, President, Mac McIntosh Inc.
  • Sponsored by: ON24
 

Follow That Lead - Best practices and new tricks for lead nurturing programs

(Apr 20, 2010)
  • Duration: One hour
  • Speakers: Ernan Roman, Founder & Principal, Ernan Roman Direct Marketing and Russell Kern, Founder and President, The Kern Organization
  • Sponsored by: HubSpot
 

6 Steps to Mobile Email Marketing Success

(Apr 15, 2010)
  • Duration: One hour
  • Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association
  • Sponsored by: Yesmail
 

Direct Mail Testing in 2010 - Copy, Offer, Lists, Formats, Personalization and More

(Apr 13, 2010)
  • Duration: One hour
  • Speakers: Grant Johnson, Founder and President, Johnson Direct; Steve Cuno, Founder and Chairman, RESPONSE Agency, Inc.
  • Sponsored by: IBS Direct
 

Five Myths (and Five Truths) About Digital Measurement for Marketers

(Apr 8, 2010)
  • Duration: One hour
  • Speakers: Eric T. Peterson, Web Analytics Demystified and Matt Poepsel, Gomez
  • Sponsored by: Gomez
 

Green Marketing Without Greenwashing - How to legally and ethically back up your environmental claims

(Apr 6, 2010)
  • Duration: One hour
  • Speakers: Scot Case, Vice President, TerraChoice; Randi W. Singer, Litigation Partner, Weil, Gotshal & Manges; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation; Ben Grossman, Co-president, Grossman Marketing Group
  • Sponsored by: New Page
 

Direct Marketers: Capitalizing on the Changing Media Mix

(Mar 30, 2010)
  • Duration: One hour
  • Speakers: Val DiGiacinto, Vice President Sales, The Ace Group, Inc.; Jeremy B. Edelman, Senior Coordinator, Retail Marketing, NBA and Grant Fletcher, Rastar
  • Sponsored by: HP
 

10 Trends That Will Make or Break Your Email ROI in 2010

(Mar 25, 2010)
  • Duration: One hour
  • Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris Inc.
  • Sponsored by: Lyris
 

Get Ready for Direct Marketing 3.0 - New technologies integrate the strengths of offline and online channels for better ROMI

(Mar 23, 2010)
  • Duration: One hour
  • Speakers: Megan Talbott, Director of Insight & Strategy, Hawkeye; Mark Cira, CEO and Founder, PrintSf.com; Jamie Klemcke, Director of Marketing, Quantum Digital and Larry Zusman, Worldwide Marketing Manager, XMPie Business Unit, Xerox Corp.
  • Sponsored by: QuantumDigital
 

Smart Fixes for Slacker Web Pages - Action plans for improving online conversions

(Mar 16, 2010)
  • Duration: One hour
  • Speakers: Jim Sterne, Founder, Target Marketing of Santa Barbara; Tim Carroll, Vice President, Website Management and User Marketing, GlobalSpec; Brett Zucker, Chief Technology Officer, Bridgeline Software
  • Sponsored by: Bridgeline Software
 

Maximize The Mobile Opportunity – 5 Ways To Deliver Quality Mobile Web Experiences

(Mar 10, 2010)
  • Duration: One hour
  • Speakers: Vidya Drego, Senior Analyst, Forrester Research
  • Sponsored by: Gomez
 

Achieve Marketing Dashboard Nirvana- Practical tips for quickly building and maintaining these data insight tools

(Mar 2, 2010)
  • Duration: One hour
  • Speakers: Stephen McDaniel, Principal and co-founder, Freakalytics
  • Sponsored by: Tableau Software
 

7 Online Customer Experience Lessons from 2009... And How to Improve In 2010

(Feb 25, 2010)
  • Duration: One hour
  • Speakers: Larry Freed, CEO and President ForeSee Results and Imad Mouline, CTO at Gomez
  • Sponsored by: Gomez
 

Ways to Get More Bang for Your Paper Buck – How Combining Your Priorities and Paper Innovations Can Save You Money in 2010

(Feb 16, 2010)
  • Duration: One hour
  • Speakers: Carol Worthington-Levy, Partner, LENSER; Brian Cummins, Marketing Strategy Manager – Publishing, NewPage
  • Sponsored by: NewPage
 

Lights, Camera ... Share and Sell! - How to integrate video into social media efforts

(Feb 9, 2010)
  • Duration: One hour
  • Speakers: Gary Lombardo, Director of Product Marketing, Brightcove and Doug Garnett, President/Executive Producer, Atomic Direct
  • Sponsored by: Brightcove
 

Social + Email Marketing: The Dynamic Duo

(Jan 28, 2010)
  • Duration: One hour
  • Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris Inc.; Introduction by Peggy Hatch, Publisher, Target Marketing Group
  • Sponsored by: Lyris, Inc.
 

Trends in Customer Intelligence - Where the rubber meets the road in 2010 and beyond

(Jan 14, 2010)
  • Duration: One hour
  • Speakers: Dave Frankland, Senior Analyst, Forrester Research
  • Sponsored by: Experian
 

Put Your SEO on Steroids With Blogs - How to use blogging to maximize customer engagement and hook new prospects

(Nov 19, 2009)
  • Duration: One hour
  • Speakers: Greg Verdino, Chief Strategy Officer, crayon LLC; Chris Baggott, CEO, Compendium Blogware
  • Sponsored by: Compendium Blogware
 

Paper or Electronic? The Impact of Choices

(Nov 17, 2009)
  • Duration: One hour
  • Speakers: Don Carli, Senior Research Fellow, Institute for Sustainable Communications; Brian Kozlowski, Director, Sustainable Development, NewPage Corp.
  • Sponsored by: NewPage Corp
 

All About eMail Virtual Conference & Expo 2009

(Nov 12, 2009)
  • Time: On-demand until February 16, 2010
  • Sponsored by: Silverpop, Campaigner, EmailVision
 

Leverage Search, and Ye Shall Be Found

(Nov 5, 2009)
  • Duration: One hour
  • Speakers: Heather Lloyd-Martin, President and CEO, Successworks
  • Sponsored by: QuantumDigital
 

The Results are In: Using Best Practices Will Get Your Email Delivered

(Oct 20, 2009)
  • Duration: One hour
  • Speakers: Jeremy Saibil, Director of Deliverability, Campaigner; Simms Jenkins, Chief Executive Officer, BrightWave Marketing
  • Sponsored by: Campaigner
 

10 Mistakes Your Website Is Making (And How to Fix Them)

(Oct 13, 2009)
  • Duration: One hour
  • Speakers: Amy Schade, Director, Nielsen Norman Group; Matt Poepsel, Vice President of Performance Strategies, Gomez
  • Sponsored by: Gomez
 

The Art of Customer Engagement

(Oct 8, 2009)
  • Duration: One hour
  • Speakers: M.J. Anderson, Chief Marketing Officer, Trekk Cross-Media; Slavi Samardzija, SVP, Director of Insights and Optimization, Wunderman; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
  • Sponsored by: QuantumDigital
 

Transforming Data Into Relevance and ROI

(Sep 23, 2009)
  • Duration: One hour
  • Speakers: Ken Williams, Executive Director of Sales and New Business Development, Custom Solutions from SmartMoney; David Murken, National Sales Executive for On-Demand Solutions, CDS Global
  • Sponsored by: CDS Global
 

Right-sourcing - The Best Strategy in a Challenging Economy

(Sep 17, 2009)
  • Duration: One hour
  • Speakers: Mark DeCollibus, Vice President, Client Reporting Services, TIAA-CREF; Jeff Peterson, Director, Print Supply Management, CUNA Mutual Group; Tana Lawson, Operations Manager, Document Services, Unum Group
  • Sponsored by: NEPS
 

Using Mobile for E-mail Campaigns: A Primer

(Sep 10, 2009)
  • Duration: One hour
  • Speakers: Blaine Mathieu, CMO, Lyris Inc.
  • Sponsored by: Lyris, Inc.
 

Lead Fulfillment That Gets Results

(Sep 1, 2009)
  • Duration: 30 minutes
  • Speakers: Bob Bly, Freelance Copywriter; Alan Rosenspan, President, Alan Rosenspan & Associates
  • Sponsored by: Iron Mountain Fulfillment Services
 

Good Data is Good Business! Five Crucial Steps to Successful Data Integration

(Aug 26, 2009)
  • Duration: One hour
  • Speakers: Simon Rodrigue, AVP of eCommerce, Sears Canada; Tim Holody, COO, Seta Corp.
  • Sponsored by: Stibo Systems
 

Lead Scoring for B-to-B Marketers

(Aug 20, 2009)
  • Duration: One hour
  • Speakers: Adam Needles, Director, Field Marketing, Silverpop
  • Sponsored by: Silverpop
 

Get Customer-Centric With Segmentation - Using data across your organization for better customer ROI

(Aug 6, 2009)
  • Duration: One hour
  • Speakers: Greg Bright, Director, Data Management, The Arizona Republic; Dan Marks, Chief Marketing Officer, First Tennessee Bank; Mike Mancini, Vice President of Data Product Management, Nielsen Claritas
  • Sponsored by: Nielsen Claritas
 

Set Your E-mail Results on Fire - Your guide to virtually free best practices that improve program performance immediately and over the long haul

(Jul 23, 2009)
  • Duration: One hour
  • Speakers: Loren McDonald, Vice President of Industry Relations, Silverpop
  • Sponsored by: Silverpop
 

Ready for the Lacey Act?

(Jun 30, 2009)
  • Duration: 90 minutes
  • Speakers: Andrea Johnson, Director of Forest Campaigns, Environmental Investigation Agency (EIA); Elinor Colbourn, Senior Trial Attorney, U.S. Department of Justice; Rick Merdan, Marketing Strategy Manager - Environmental, NewPage Corp.
  • Sponsored by: NewPage Corporation
 

Raising Awareness — and Money! — with Mobile

(Jun 10, 2009)
  • Duration: One hour
  • Speakers: Michael Becker, VP Mobile Strategies, iLoop Mobile, Inc.; Jeannette Kocsis, VP Digital Strategy and Media, Harte-Hanks, Inc.
  • Sponsored by: Harte-Hanks
 

Turbocharge Your Online Lead Efforts

(Jun 9, 2009)
  • Speakers: Gerry Brown, Associate Analyst, Bloor Research; Jeff Liebl, VP of Marketing & Business Development, eBureau
  • Sponsored by: eBureau
 

Cut Fulfillment Program Costs and Lift ROI

(May 13, 2009)
  • Duration: 30 minutes
  • Speakers: Kate Dunn, President, Digital Innovations Group
  • Sponsored by: Iron Mountain Fulfillment
 

The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail

(Apr 30, 2009)
  • Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
  • Sponsored by: QuantumDigital
 

Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between

(Apr 2, 2009)
  • Duration: One hour
  • Sponsored by: NewPage Corporation
 

Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for todays marketplace

(Mar 12, 2009)
  • Duration: One hour
  • Speakers: Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
  • Sponsored by: QuantumDigital
 

Understanding Catalog Consumers in the Emerging Green Movement

(Feb 19, 2009)
  • Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
  • Speakers: John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER
  • Sponsored by: Experian Marketing Services
 

18 Ways to Boost Your SEM Performance in a Down Economy

(Jan 13, 2009)
  • Duration: One hour
  • Speakers: Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing
  • Sponsored by: Idearc Search Marketing
 

Digital Catalogs: Expand your audience while slashing your costs

(Dec 11, 2008)
  • Duration: One hour
  • Speakers: John Cortez, eCommerce Manager, Shaklee; Troy White, Director of Product Marketing and Sales, National Council on Economic Education
  • Sponsored by: Nxtbook Media
 

Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns

(Dec 9, 2008)
  • Duration: One hour
  • Speakers: Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
  • Sponsored by: Quebecor World, Univenture, InfoPrint
 

Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program

(Oct 7, 2008)
  • Duration: One hour
  • Speakers: Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House
 

60 Minutes to Accelerate Holiday Sales “ Top tips for leveraging Q408 e-mail campaigns

(Sep 30, 2008)
  • Duration: One hour
  • Speakers: Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner
  • Sponsored by: Campaigner
 

The Coordinated Sell “ Redefined for 2009 & Beyond

(Sep 11, 2008)
  • Duration: One hour
  • Speakers: Stephen R. Lett, President, Lett Direct, Inc.; Rob O'Connor, Vice President, Creative Irish Gifts
  • Sponsored by: Sigma Micro
 

Behind the Logos: Environmental Certifications and the Printing Process

(Aug 12, 2008)
  • Duration: One hour
  • Speakers: Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports
  • Sponsored by: Quebecor World
 

Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again

(Aug 5, 2008)
  • Duration: One hour
  • Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
  • Sponsored by: Return Path
 

Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites

(Jul 24, 2008)
  • Duration: One hour
  • Speakers: Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America
  • Sponsored by: The Kern Organization
 

The Secrets of SaaS Success “ How Software as a Service Can Work For You

(Jul 17, 2008)
  • Duration: One hour
  • Speakers: Jay Shaffer, VP, Sales & Marketing, PowerReviews, Inc.; Eric Ewe, E-Commerce Manager, Lostgolfballs.com
  • Sponsored by: CORESense
 

All About: Sustainability Webinar Series - Manage Your List the Green Way

(Jul 10, 2008)
  • Duration: One hour
  • Speakers: Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian
 

Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities

(Jun 26, 2008)
  • Duration: One hour
  • Speakers: Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software
  • Sponsored by: Tableau Software
 

Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment

(Jun 3, 2008)
  • Duration: One hour
  • Speakers: Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization
  • Sponsored by: The Kern Organization
 

Choosing and Using Fundraising Software: Tips and tricks to demystify the process

(May 15, 2008)
  • Duration: One hour
  • Speakers: Dan Germain, Senior Executive, Strategic Business Development, Advanced Solutions International, Inc.; Gary Green, VP for Technology, National Kidney Foundation; David Drinnon, Pastor of Technology, Second Baptist Church
  • Sponsored by: Advanced Solutions International
 

Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation

(May 13, 2008)
  • Duration: One hour
  • Speakers: Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau
  • Sponsored by: eBureau
 

Design that Clicks: Crafting E-mails that Encourage Greater Response

(Mar 11, 2008)
  • Duration: One hour
  • Speakers: Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner
  • Sponsored by: Campaigner
 

Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results

(Feb 21, 2008)
  • Duration: One hour
  • Speakers: Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society
  • Sponsored by: The Kern Organization
 

Your Brand and Search: Opportunities & Pitfalls

(Oct 4, 2007)
  • Duration: One hour
  • Speakers: Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec
  • Sponsored by: SendTec
 

Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand

(Jul 11, 2007)
  • Duration: One hour
  • Speakers: Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME
  • Sponsored by: Modern Postcard
 

Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs

(May 10, 2007)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing
  • Sponsored by: The Kern Organization
 

Direct Marketing’s Biggest Hurdles: Are you Getting Over Them?

(Feb 28, 2007)
  • Duration: One hour
  • Speakers: Russell Kern, CEO & founder, The Kern Organization
  • Sponsored by: The Kern Organization
 

E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI

(Feb 22, 2007)
  • Duration: One hour
  • Speakers: Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.
  • Sponsored by: Campaigner
 

34 Market-Tested Ideas to Lift Sagging Direct Mail Performance

(Sep 28, 2006)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and founder, The Kern Organization
  • Sponsored by: The Kern Organization
 

25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200%

(Jun 8, 2006)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and Founder, The Kern Organization
  • Sponsored by: The Kern Organization