Listen in as Ben Viscon, e-commerce manager of merchandising and marketing at
REI, and
Todd Cabell, senior manager of web strategy at
Cructhfield, discuss the merchandising tactics that deliver the best return on investment for their organizations with
Lauren Freedman, president of
the e-tailing group. This podcast was gleaned from a session called Q&A: Designing a Navigable Road Map for Your Online Merchandise, which took place at
Retail Online Integration's Retail Marketing Virtual Conference & Expo on April 14. To listen to the whole session, click
here and register for the event on-demand. The on-demand replay of the event ends today, July 18.
