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September/October 2014

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Cover Story : Retail With a Greater Purpose

Jewelry and design have always been a part of Carolyn Rafaelian's life. Her father, Ralph, opened a jewelry manufacturing business in 1966. It was there that Carolyn developed her love of design. In addition to designing pieces for her father's...

Features

Top 50 Social Retailers

The data for this list was collected in August by Social Annex, a social commerce platform provider. Companies included on ROI's 100 fastest-growing retailers' list were compared. Scores were based on a scale of zero to 100, using a weighted...

Manufacturer/Retailer Relationships : Friend or Foe?

In the near future, D-to-C selling will be an imperative for manufacturers hoping to compete and grow brand loyalty. Those not offering online shopping invite brand skepticism, if not scorn, among consumers who visit a site only to find that...

Columns

Legal Matters : Direct Marketers Take Colorado to the Supreme Court

Many online merchants have been watching closely the saga of the Direct Marketing Association's (DMA) constitutional challenge to a 2010 Colorado law targeting remote sellers. This legislation would require out-of-state catalog and internet retailers that do not collect Colorado state...

Mobile Musings : Tips for Mobilizing Your Retail Business

Most retailers today know that mobile is everything. Consumers are increasingly researching products, reading customer reviews and making purchases via their smartphones and tablets rather than desktop computers and laptops. It's a trend that will only continue to increase. ...

Departments

Shop Talk : How to Get Your Website Discovered

"Hi, I'm planning to launch an e-commerce site for women's apparel. The price point for the merchandise is between $150 and $500. I know the hardest part is going to be getting the website discovered. Could you give some advice...

Editor's Note : Tales From Behind the Red Zone

Apple isn't just about cool new gadgets. It recognizes the importance of training employees — whether they're in the corporate office or the corner store — on how to treat customers. Apple is intent on forming relationships with every customer,...

Case Study : Halloween Express Finds Success With Inventory Management Solution

There are seasonal businesses and then there's Halloween Express. The retailer has an eight-week sales cycle (September through October), with 50 percent of its annual business occurring in the last 10 days leading up to Halloween. Therefore, it's critical that Halloween...

Customer Retention : LUSH Cosmetics Launches Subscription Commerce Program to Generate Repeat Purchases

Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend in the retail industry. Startups like Birchbox and Dollar Shave...

Customer Acquisition : Office Depot Uses Augmented Reality to Lure Millennial Shoppers Into Stores

‚óŹ Office Depot launched an augmented reality/mobile campaign earlier this year with rock band R5 that targets millennial back-to-school shoppers with the hopes of bringing them into its stores....

Check it Out : Why it's Good to Be Quirky

Imagine this scenario: You've thought of a way to reinvent in-home air conditioning. You go through the process of sketching the idea and sharing details of what's going to make your invention a revolution in the product category. However, you're...