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Spring 2015

ROI Spring 2015

The Top 100 Fastest-Growing Retailers 2013-2014

Retail Online Integration is excited to present its fifth annual list of the 100 fastest-growing omnichannel retail companies. To compile this year's list, we researched net sales figures for all of the public retail companies in the United States (and...

Features

Shipping Feature : Delivering a Profit

In light of rising costs for parcel delivery services, what are the best practices that e-commerce companies reliant on the parcel providers can employ? Consider the following...

Branding Feature : Branding Beyond the Products You Sell

Some of us remember a time when manufacturers and retailers wanting to reach their customers would simply place an ad touting their brands and products. Ads could take any of several forms — newspaper, magazine, radio, direct mail and, if...

Columns

Print-Plus : Who Killed the Catalog?

For years now, critics have been saying the print catalog is dying. Going away. A relic that's being replaced by the internet. It was almost like the word "catalog" was dirty. Something out of date or old fashioned, or so...

Departments

Customer Retention : Staples Launches Omnichannel Printing Program to Better Serve B-to-B Customers

Staples Advantage, the B-to-B division of Staples Inc., launched a new program in March designed to better serve the needs of the office supply retailer's business customers. Print-to-Store enables customers to order print jobs through staplesadvantage.com and pick up the...

Case Study : Merchandising Platform Helps LD Products Grow

LD Product, an online retailer of ink and toner cartridges, needed help growing awareness and sales of its office supply products, a new category for the company. ...

Check it Out : Patagonia Launches Tour to SellFewer Products. Wait, Huh?

I've heard of retailers doing some unusual things — Moosejaw's breakup service comes to mind, in which customers can have the company's call-center reps call and break up with their significant other for them — but Patagonia's latest campaign takes...

Customer Acquisition : How User-Generated Content Helps SCOUT Gain New Customers

SCOUT by Bungalow, a lifestyle brand that offers personalized tote bags, insulated coolers, storage bins and more, increased its customer base last year thanks to a social media marketing program centered around user-generated content (UGC)....

From ROI to TotalRetail

The next issue of the magazine you're holding in your hands right now will be very different coming soon. In fact, it won't even be called Retail Online Integration (ROI) anymore....