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July/August 2014

ROI0814

Cover Story : Retail Mobile Strategies for the Holiday Season

Holiday 2014 is right around the corner, and it's going to be mobile. For the first time ever, according to Branding Brand's Mobile Commerce Index, the majority of online retail visitors will come from smartphones and tablets, not desktops. This historic...

Cover Story : 5 Email Strategies to Boost Holiday Sales

It might be hard to think about Christmas when you need SPF 1,000 to survive being outside right now, but now is the time to start building your email list and nurturing subscribers to get ready for the holiday shopping...

Cover Story : How to Prepare for Web Attacks This Holiday Season

The time to begin preparing for the 2014 holiday season is upon us. Last Cyber Monday, Akamai's data showed that retailers experienced record-breaking traffic at the rate of 11.2 million views per minute. While most of this traffic represented legitimate...

Cover Story : 5 Customer Service Tips to Satisfy Online Holiday Shoppers

Today's digital age has become impersonal.  Sure, we still get greeted online and retailers know our preferences thanks to cookies, but the human element is gone for sure. Within this impersonal, digital world we live in, however, there are huge...

Cover Story : 2 Ways to ­Increase ROI Around the Holidays With ­Better, More ­Targeted Content

Content has become a tool for retailers in their efforts to optimize the online shopping experience for consumers. Just providing product details and pricing is often not enough anymore for today's connected consumers; they want information on how a product...

Cover Story : Holiday Shipping Tips: What You Should Be Doing NOW to Make the Season Merry and Bright

With memories of the well-publicized 2013 Christmas delivery failures still fresh on the minds of consumers and retailers alike, leading brands have already begun preparing a shipping strategy for the 2014 holiday rush. While it's not too late for proper...

Cover Story : Site Improvement Tips to Increase Conversions

Are you doing everything you can to convert visitors into buyers on your e-commerce site? While there are dozens of ways to improve your user experience, below are a few suggestions that will have the greatest impact on your online...

Cover Story : How to Prep Your Warehouse for the Holidays

It's never too early to start preparing your warehouse for a surge in orders throughout the holiday season. You'll be ready to tackle any bottlenecks in the months leading up to and during the holiday season by following this easy...

Features

Feature : The Price is Right

Retailers have been changing product prices depending on supply and demand, weather, and many other variables for years. So why is dynamic pricing becoming such a hot topic now? What are the implications for individual brands as retailers raise the...

Columns

Catalog Doctor : Rules to Live By

PATIENT: "Doc, you've been around the block a few times in the catalog business. In all that time, have you come up with any overarching guidelines that can help me out in my business?"...

Departments

Shop Talk : Best Practices for Getting the Most Out of PLAs

Q: "When PLAs were free, our company was king. Now that they're paid, we can't figure out how to crack the code and get PLA visibility. Any best practices around getting the most out of PLAs?" - Jackie Eldridge,  director...

Check it Out : Cash for Social Sharing?

As a kid, I would have been a lot more willing to share toys and treats with my siblings, friends, etc., if there was a reward for doing so. My reward for sharing? Avoiding a punishment from my mother. Retailers...

Customer Acquisition : Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights

Vintage Marquee Lights (VML), a Myrtle Beach, S.C.-based retailer of marquee lights available in letters, numbers and symbols, converted its website visitors into Facebook fans and brand ambassadors as well as drove customer acquisition thanks to a social commerce program...

Customer Retention : Macy's Uses Predictive Analytics to Grow Customer Spend

The ability to better understand customer buying behavior, and then being able to actually use that knowledge to create optimized (i.e., personalized) marketing campaigns, is a key differentiator for retailers in today's hypercompetitive market, particularly when it comes to reaching...

Case Study : Improved Site Search Helps Thompson & Morgan Grow Sales

PROBLEM: Thompson & Morgan (T&M), one of the largest seed and plant retailers in the U.K., was unhappy with its site search upon migrating to a new e-commerce platform....

Editor's Note : Happy Holidays!

While jingle bells and hot toddies may be the last thing on your mind this summer, the fact remains that the holiday shopping season is quickly approaching. And, like 2013, it's a shorter period than most years. There are 26...