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March 2015

ROI 2015

Cover Story : The Top Women in Omnichannel Retail

Retail Online Integration's fifth annual list of the leading women executives in omnichannel retail features some of the brightest minds in the industry. This year's nominees were chosen for being in a top-level position within an omnichannel retail organization, along with...

Features

Innovation Labs : Innovate or Die

Are retail innovation labs here to stay or are they just a fad passing through the industry? The largest internet-based retailer in the United States, Amazon.com, serves as an enduring example of what retailers should be doing to maintain longevity....

2015 Retail Trends : Back to the Future

With the holiday shopping season in the rearview mirror and a new year ahead of us, retailers are counting up their 2014 profits and reflecting on the past year. The end of each year — and the close of the...

Columns

Social Spotlight : The Law of ‘REALationships’

When I first wrote "The 9 Immutable Laws of Social Media Marketing" for Retail Online Integration as a blog post back in 2009, I never realized the stir it would cause in the social media marketing world.  I've been told...

Email Applied : A (Big) Piece of the Puzzle

Remember the days when all we had to worry about was one channel? Those days are long gone! Today, to succeed in our complex omnichannel world, you have to be in front of consumers at the right time, in the...

Departments

Shop Talk : Best Practices for Using Contests for Email Acquisition

Contests can be a very effective email acquisition tactic, however, you need to put some thought into it to be sure you get high-quality email addresses, not just a high quantity of addresses. The key to success here is what...

Editor's Note : Experts Forecast the Retail Trends to Watch

I recently asked Retail Online Integration's (ROI) stellar editorial advisory board for 100 words or less on an omnichannel retail trend they believe will have a big impact on businesses this year. As expected, I got some great responses back. What follows...

Customer Acquisition : How DrJays.com Uses Social Media to Drive Customer Acquisition

DrJays.com, the fast-growing urban street wear e-tailer, is gaining new customers and increasing sales and average order values thanks to an on-site social tool that encourages visitors to share products in their social circles and receive coupons for site merchandise...

Customer Retention : Blick Art Materials Launches Price Matching Program to Retain Loyal Customers

Online price matching is a tactic that brick-and-mortar retailers use around the holidays to save as many sales as possible. Blick Art Materials, the nation's largest art supply retailer, is launching its own online price-matching program — with a twist....

Case Study : New Platform Satisfies Krave Jerky's E-Commerce Needs

For Krave Jerky, e-commerce represents a growth opportunity. While the company's primary business is in wholesale agreements with retail partners — e.g., Wal-Mart, Target, Amazon.com, Vitamin Shoppe — selling its gourmet jerky flavors online has become a key initiative.  For that...

Check it Out : Why Your Ads Should Be Saying ‘Cheese’

U.K.-based startup Powa Technologies has developed PowaTag, a payment technology that allows consumers to purchase a product by simply taking a photo of it on their smartphone, making virtually any ad shoppable. Some of the most unique places for these shoppable...