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May/June 2014 Issue

ROI0614

Cover Story : The 100 Fastest-Growing Omnichannel Retailers

We're excited to bring you our list of the 100 fastest-growing omnichannel retailers for the 2013 fiscal year. To compile this year's list, we researched 2013 fiscal year net sales figures for all the public retail companies in the U.S....

Features

Feature : Future Bets

Online marketplaces are a considerable accelerator of e-commerce adoption around the world. Marketplaces make it easy to buy online by offering a variety of products and deals, storing payment and shipping information, providing easy mobile access via apps, and allowing...

Feature : Editorializing Your E-Commerce Site

Publishing content is a unique breed of marketing and promotion. Unlike traditional means such as banner ads, live events, offers, etc., content marketing isn't directly promotional. Rather, it's about coming up with content that informs, entertains or inspires your audience....

Columns

Email Applied : The Perfect Date

Are you ever at a loss for what to include in an upcoming email campaign? Calendars can be a very useful tool to keep your emails fresh, lively and timely. Let's examine what should be in your calendar and how...

Print-Plus : Printing Money

Approximately 60 percent of consumer catalog sales and 55 percent of total orders generated annually are received during the holiday season (October through December), according to data we compiled at Lett Direct, Inc. This three-month period represents all or most...

Departments

Editor's Note : A Mixed (Shopping) Bag

Let's face it: Brick-and-mortar retailers have been suffering from slow economic activity and increased competition from online retailers for years, which is why so many of them are closing up their shops....

Customer Acquisition : Force Factor Drives High CTR With Display Advertising

Force Factor, a sports nutrition brand founded in 2009 by two Harvard University rowers, launched a display advertising campaign in April for its Test X180 Ignite supplement. The campaign has delivered a clickthrough rate (CTR) of 0.86 percent, which is...

Customer Retention : Big Data Helps Rue La La Reactivate Lapsed Customers

Big data has been a buzz phrase within the retail industry for the past year or more. That said, get 10 retailers in a room together and you might get 10 different definitions for what the term means. For Rue...

Case Study : Optimized Website Experience Drives Holiday Revenues

PROBLEM: Clarks, an omnichannel retailer of men's and women's shoes, sought to optimize the user experience on its website, including delivering improved response times and rendering, ultimately leading to an increase in conversion rate....

Check it Out : The Value of Social Currency

I have to be honest, every time someone mentions "social currency," I immediately wonder what the catch is. Yes, social media is a powerful marketing channel for brands and a great way to engage with consumers, but retailers know all...