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November/December 2014

ROI1214

Cover Story : The 50 Best Tips of 2014

One Kings Lane, a flash-sales site for high-end home goods, has taken a different approach to building a high-quality affiliate program. Its solution is to block coupon, loyalty or any other nonbrand relevant sites from its affiliate program. This puts...

Features

Omnichannel Retail : Solving the Puzzle

Retailers today seek to deliver an inspiring, seamless brand experience to consumers across all channels — online, in-store, mobile, call centers and social media. For consumers, the promise of omnichannel retailing is a consistent brand experience based on easy, fast...

Columns

B-to-B Insights : Think Small Data

When I was in school, there was a guy on our basketball team who could dunk like it was nobody's business. Left hand, right hand, two hands behind his head, you name it. He also had the unfortunate habit of...

Understanding Postal : Not Your Father's Postal Service

I still remember when Oldsmobile ran its memorable ad series using the "it's not your father's Oldsmobile," in an attempt to attract younger buyers and change its image. Watching the U.S. Postal Service lately makes me think of that ad...

Departments

Editor's Note : 3 Omnichannel Predictions for 2015

As another year comes to a close, it's time for my annual roundup of omnichannel retail predictions for the year ahead. As in year's past, I'm focusing on a few interesting trends I saw come to light this year that...

Customer Acquisition : Gorjana & Griffin Turns to E-Gifting for Customer Acquisition

Gorjana & Griffin, a Laguna Beach, Calif.-based socially conscious lifestyle company that makes fashionable, high-quality jewelry, is acquiring new customers and increasing conversions thanks to an e-gift checkout solution it implemented earlier this year....

Customer Retention : lululemon's New Mobile App Provides Customers a Faster, Easier Way to Shop

lululemon athletica, the yoga-inspired athletic apparel company, released a new mobile shopping application this fall designed to give its users a faster and more convenient way to shop via their iPhone (the app is available for free in the App...

Case Study : Negotiation Tool Helps Drive Conversions for Sears Hometown and Outlet Stores

PROBLEM: Sears Hometown and Outlet Stores (SHOS), a spinoff business of former parent Sears Holdings Corp, sought to minimize abandoned carts on its website.
SOLUTION: Implemented an online negotiating platform to help it close more sales....

Check it Out : Boxing Solution to KO DIM Pricing

In case you haven't heard — although it's likely you have — next year the maIn case you haven't heard — although it's likely you have — next year the major parcel freight carriers (i.e., UPS, FedEx) will be shifting...

Shop Talk : How to Control How Your Products are Listed on Amazon

Q: "I hope you can help me. We sell our products to outdoor specialty retailers and websites as well as to consumers via our Amazon Webstore using the Fulfillment by Amazon model. We've noticed that some of our retail customers...