The Retailer's Guide to Cross-Channel Success
September 2010
Cover Story : Flush With Green
It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last 18 months) to the launch of a B-to-B wholesale website, GMCR has been...Features
Digital Signage : How Digital Signage Can Make Brands Memorable
Digital signage can be an effective means of attracting and engaging consumers. Can be, that is. For digital signage to work, above all, it must leave a memorable impression....International E-Commerce : Going Global
While store-based international expansion has been the privilege of the biggest multichannel brands, online retailers can expand another way: through international e-commerce....Selling on eBay : Can a Big Brand Make it on eBay?
If you're a large retailer that has either yet to consider eBay or historically avoided it due to its challenges, think again. With eBay's shift toward fixed-price listings — helping it to bring more well-known brands to the site —...Columns
Creative & Copywriting : Test How Offers Can Grow Your Brand
Regardless of the channels in which you sell, testing is invaluable to your business. And offer testing, in particular, is misunderstood in both practice and power. Yet testing seems complicated and time consuming. Is it worth it? The answer: You
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