We're proud to bring you our annual list of the 100 fastest-growing cross-channel retailers for the 2011 to 2012 fiscal year. To compile the list, we researched 2012 fiscal year net sales figures for all the public retail companies in...
Features
Mobile commerce is a driving force behind the dramatic and accelerating pace of change in the retail industry. More than ever before, consumers are relying on mobile devices to interact with brands and retailers. This has been the trend for...
Cause-based marketing — i.e., attaching your business to a philanthropic endeavor or social cause — has become increasingly popular among retail brands today. Consumers want to know that the brands they're purchasing from are committed to more than just growing...
For some retailers, environmental sustainability has been built into their company's core values from the beginning; for others, it's been embraced more recently. Regardless of its origin, environmental sustainability is becoming a core consideration for the retail industry, one that...
Columns
Imagine you could do just five things to improve your email results. Each could give you an incremental lift in opens, clicks and conversions, but if you can make at least three out of five pay off, you get the...
When deciding on a printer, most retailers focus on print manufacturing, paper and distribution (i.e., co-mail, freight and postage) costs. However, there's more to obtaining print bids than price. Printer lead times (i.e., the schedule) are also an important consideration....
Departments
As I write this, the Senate just voted 74-20 to take up the Marketplace Fairness Act for debate and amendment, the bill's first procedural hurdle. ...
PalmBeach Jewelry, a cross-channel retailer of fashion jewelry based in Boca Raton, Fla., is seeing its customer acquisition rates nearly double thanks to a cross-channel acquisition program it implemented last year. The program, which is based on eWayDirect's CertainSource 2.0...
In commemoration of its 125 years in business and to demonstrate its commitment to and appreciation of its customers, Southern department store chain Belk has launched 125 Days of Prizes, a cross-channel sweepstakes program. During this time, Belk's customers will...
What happens when you mix online shopping and gamers who have an affinity for sweepstakes? "Tournament shopping," the latest niche in the e-commerce industry....
PROBLEM: International Military Antiques (IMA), a cross-channel retailer of military collectibles and antiques, needed to upgrade its web platform in order to handle an influx of traffic after the company was chosen to be featured on its own reality show,...
Q: "Could you share any ideas about how many times consumers should get a mailing/catalog before they're likely to feel some brand recognition and buy? Is it better to send people the same/similar catalog a second time after a couple...
Special Section
In a keynote presentation at eM+C's (sister brand of Retail Online Integration) All About eMail Live! conference earlier this year, David Daniels, CEO and co-founder of the Relevancy Group, a provider of marketing consulting and research services, highlighted five trends...
