Turmoil, Deals and Sociability
As we prepare for the 2011 holiday season, online and offline data confirm what we already know: consumers willingness to spend this year is up in the air. ...
Editor's Note : 4 Cool Retail Technologies for the Hot Summer Months
Not sure where you are right now, but unless it's Alaska or Antartica, you're probably somewhere where the air is hot and humid. (I know I am, as I write this column from my home office in Brooklyn, N.Y. in...
Prospecting : Complete Cleaners Uses Targeted Rewards to Win Customers
Complete Cleaners, a "green" dry cleaner based in Trussville, Ala., gleaned many new customers earlier this year thanks to a targeted rewards program it launched with Regions Bank and rewards provider Cardlytics....
Shop Talk : Letters to the Editor
In this issue's Shop Talk department, we thought we'd share some "Letters to the Editor" we received over the past several months....
Are You Ready for Holiday 2011?
Holiday plans, merchandise assortments and inventory purchases are pretty well in place by now for most cross-channel retailers. But since many businesses gain such a high percentage of their sales and profits in the fourth quarter — as much as...
On the Web : An E-Commerce Holiday Checklist, Part 1
Here's a checklist of some of the most important things you should do with your website to get ready for the upcoming holiday season...
Special Section : Pros and Cons of Outsourcing Your Fulfillment Operation
While the order fulfillment department of your cross-channel retail business isn’t the sexiest or most fun, it’s arguably one of the most important. Most customer complaints are centered around fulfillment issues, for example. And if your business has even the...
Prospecting : Sears Drives Traffic to its Stores With Social Gaming Technology
Sears has driven new traffic to its brick-and-mortar locations by partnering with SCVNGR, a social gaming and check-in service. Here's how the partnership works: While in a Sears store, consumers can pull out their smartphone, launch the SCVNGR app and...
Case Study : Incipio Taps Facebook as a Sales Channel
It's not surprising that tech-savvy consumers are likely to spend more time on social networking sites compared to other consumer demographics. This is a big reason why Incipio, a cross-channel retailer of mobile device accessories, decided to bring its online...
Check it Out : Greener Pastures for Traditional Catalogs
At the Internet Retailer Conference & Exhibition in San Diego this past June, I stumbled upon a new iPad app that’s contributing to the mobile shopping craze. The app is called Coffee Table, and it’s revolutionizing and re-energizing the catalog...
Social(izing) During the Holidays
Cross-channel retailers must focus on acquiring more social visitors this holiday season, as their value to brands is undeniable. According to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report, social media users are more than twice as likely...
