Editor's Note : A Fresh Start
I know what you're thinking: the dreaded January editor's note. Another blowhard editor droning on and on about how great the year ahead looks for the industry they cover....
2011 Cross-Channel Trends : Clear Skies Ahead: Recovery and Growth Forecasted for 2011
As we ring in a new year, many retailers are wondering what's in store for 2011. With an economy that's still bouncing back from the Great Recession, it's hard to predict the future (yet we're going to try anyway). For...
Video E-Commerce and SEO : Lights! Camera! Action!
Despite the fact that most online retailers today understand that video increases the stickiness of their websites, improves their search engine rankings and helps close more deals, only a small number employ the best practices necessary to take full advantage...
Check it Out
A sampling of key insights posted on RetailOnlineIntegration.com last month:...
Email Applied : How to Implement an Email Preference Center
To start, implement an email preference center to make your emails more relevant to your audience. In my mind, this is a must-have adjunct to your email program. It allows your subscribers to update their personal information, change frequency schedules...
Prospecting : J.C. Penney Partners With Hearst to Increase Online Sales
J.C.Penney is set to launch two new online retail businesses this summer — Gifting Grace and CLAD — thanks to a marketing partnership the retailer formed with Hearst Magazines. The goal? To gain a significant share of consumers' growing e-commerce...
Prospecting : Blue Nile Launches Daily-Deal Series to Acquire Holiday Shoppers
Online jewelry retailer Blue Nile relied heavily on promotions this past holiday season to attract new customers. Beginning on Cyber Monday (Nov. 29) and running through Dec. 23, Blue Nile rolled out a new deal on its website each day...
Case Study : Medicine Shoppe Canada Uses Digital Signage to Engage Shoppers, Drive Sales
Seeking to bring location marketing to a hyper-local level, retailers have begun to embrace digital signage as an effective tool at their disposal. ...
Cover Story : Advancing to the Next Level
With the traditional video game industry in decline, the world's largest video game retailer GameStop figured it would have a lot to lose. Rather than become a dinosaur in a fading industry, however, the Grapevine, Texas-based cross-channel retailer took a...
On the Web : A Preview of Google Instant Previews: Is it a Game Changer?
Google unveiled its newest search enhancement, Google Instant Previews (GIP), in November. Denoted by a small magnifying glass to the right of a search listing, GIP allows searchers to look at a mini version (also called a snippet) of a...
