CASE STUDY : Customized Gift Cards Prove to Be a Worthy Sales Incentive for FM Group USA
With a business model akin to that of Avon's or Mary Kay's, FM Group USA sought to increase its revenues by motivating independent sales distributors to move more product. What better way to motivate than to offer an incentive. Beginning...
Editor’s Note : The Rise of E-Commerce Media
I've written about this in these pages before, but I can't help myself: I love the idea of e-commerce media and think it's the latest untapped revenue stream for e-tailers. What's e-commerce media, you ask? It's a form of...
Check it Out : Not so Lucky With Lucky Chic
Luxury items at 98 percent off? Ninety-eight percent off? It can't be true. But it is. There has to be a catch. There is....
Cover Story : Annual Trends Survey 2011
While Retail Online Integration readers are increasing their focus on e-commerce and social media marketing this year, mobile marketing/commerce won't be garnering the same attention, at least according to responses to this year's Annual Trends Survey....
Multichannel Commerce : Creating Loyalty in the New Era of Syndicated Commerce
Multichannel commerce has evolved; the lines between channels are disappearing. Retailers have long built strategies for marketing to shoppers within a channel, whether it's online, in-store, through a catalog, via a mobile site and so on. But today's shoppers view...
Branding : The Simple Math of Branding
The art of brand building still remains a mystery to many companies. During these tough economic times, business leaders are searching for ways to grow their brands, expand their reach and influence their bottom lines....
Direct Marketers Win Round 1 in Tax Collection Case
On Jan. 26, a United States District Court Judge in Denver entered a preliminary injunction against the Colorado Department of Revenue in the lawsuit that the Direct Marketing Association (DMA) brought challenging Colorado's new notice and reporting law, H.B. 10-1193....
Creating a Mobile Strategy for Your Customers
There's been a lot of hype about mobile so far this year. It seems that everyone's talking about it, but very few are doing it. And sadly, the majority of those who are doing it aren't doing a very good...
Prospecting : ValoreBooks Lowers its Prices to Acquire Customers
ValoreBooks, an online retailer that rents, sells and buys college textbooks, has declared a "price war" against its competitors (e.g., Chegg, eCampus). To gain the upper hand in the college textbook marketplace, ValoreBooks has lowered its prices and vowed not...
