Editor’s Note : An End to the Tax Holiday for Online Shoppers?
Dick Durbin (D-Ill.) is about to propose sweeping legislation that would impose a tax on all online purchases in a move aimed at closing states' budget shortfalls. Durbin's bill, dubbed the Main Street Fairness Act , intends to push online...
Shop Talk : Best Practices for Selling on Amazon
The key to success on Amazon is understanding and abiding by best practices to make sure your product listings aren't only found by shoppers, but also appeal to shoppers. Most importantly, learn how to optimize search terms, product descriptions, details,...
Print-Plus : Hello Mr. (Catalog) President …
We all like to have our own ideas reinforced; it's difficult to hear the cold, hard facts. Like successful leaders and managers who are willing to speak up and be heard, I've identified 10 things company presidents don't like to...
Prospecting : Macy’s Flower Show Attendance Grows Via HopStop Ad Campaign
Iconic cross-channel retailer Macy's launched a multimarket advertising takeover of online transit guide HopStop.com to bring excitement and visitors to its annual spring flower show. Macy's was attracted to HopStop.com because it believed its large, urban consumer base (4 million...
Prospecting : Jessica London Launches Fashion Blog to Broaden Audience
Jessica London, a cross-channel retailer of apparel for plus-size women in the Redcats USA OneStopPlus.com division, launched a fashion blog in late January called PlusSizesDresses.com. Created to engage and interact with curvy women who love fashion and are looking for...
CASE STUDY : MEC Optimizes Web Sales Via A/B Testing
For MEC (think the REI of Canada), the inability to simultaneously test pages or functionalities on its website led to a lot of head-scratching. Testing was a part of the cross-channel retailer's culture, but tests were run at different points...
Manufacturer/Retailer Relationships : A Marriage Made in Heaven
Ever since the first e-commerce website appeared, manufacturers have been smitten with the idea of transacting directly with consumers in the digital realm. However, some of their early attempts at online retailing offered poor customer experiences and didn't support their...
Pop-Up Stores : Don't Burst Your Pop-Up's Bubble Before it Grows
A growing number of cross-channel retailers are turning to pop-up stores to launch products and concepts, generate buzz, build brand awareness, and dip their toes in the water of new locations. But something that might begin with a lightbulb-over-the-head scenario...
Cover Story : Working its Way Into a New Channel
Recognized for its durable and high-quality products designed for working men and women, Carhartt has over a century's worth of trust built up with its customers. The cross-channel re- tailer has built that trust not only through its quality products, but...
On the Web : 7 Things You Should Know About Google +1
Recently Google announced the launch of +1 (yes, plus one, a name even more unfortunate than iPad), its version of the Facebook "Like" button. Google says +1 is shorthand for "this is pretty cool" or "you should check this out,"...
Special Resource Section : 10 Best Practices for Choosing the Right E-Commerce Platform Provider
In today's cross-channel retail environment, a holistic approach to making any investment decisions — especially when it comes to choosing an e-commerce provider — is the name of the game. The process of choosing the right partner for your business...
