Cover Story : 50 Best Tips of 2011
A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue. ...
Editor's Note : It's a Man's World
For decades, retailers have been actively targeting women of all sorts: girls, teenagers, mothers, working women — you name it. A look around the retail blogosphere in recent weeks however reveals that a shift appears to be taking place. Retailers...
Prospecting : HSN Bets on QR Codes for New Customer Acquisition
HSN became the first retailer to use QR codes on-air during a four-day special event last month. The company hopes the test will bring new customers. During the campaign, QR codes were featured on HSN’s HD channel, which currently...
Prospecting : Eversave's '$10 for You' Campaign Drives New Customers
Daily-deal e-commerce site Eversave hoped to acquire loyal customers for itself and its merchants through a new campaign that focused on quality deals. Eversave, which offers deals in 22 markets across the U.S., ran a “$10 for You, $10...
Shop Talk : How to Recruit the Best Affiliates for Your Brand
Q: “Hello, I’m the co-founder of a new e-cigarette company and new to affiliate marketing. I’m wondering if you could offer some advice and guidance around where to find the best affiliates to promote my product line. Currently I’m...
Case Study : Customer Service Platform Lifts ideeli's Conversion Rate
Launched at the height of the flash-sale craze in 2009, ideeli grew faster than it planned for. Sounds like a good problem to have, right? Well, sort of. The retailer’s rapid growth left its in-house customer service team unable to...
Video Commerce : A Video Commerce Roundtable
Earlier this year, Retail Online Integration gathered together three leading video e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012. Joining us on the...
International E-Commerce : The Wild, Wild East
China’s economy has been booming as of late. It’s proven prosperous for a once virtually nonexistent majority of the Chinese population — its middle class. China’s middle class is growing in number, acquiring wealth and improving its standard of living...
On the Web : Tips for Increasing Your Mobile Conversions Without Breaking the Bank
Mobile users will give you a lot of leeway on things like design and user interface. What they don’t have tolerance for? Slower-than-death websites. Users expect your mobile site to load fast — within just a few seconds — which...
Check it Out : Seeing is Believing ... With Visual Search
Frustrated at getting blank results pages from product keyword searches on retailers’ websites? Think it would be easier to pick out what you’re looking for from a lineup of images rather than describing it via text. Well, it appears you’re...
B-to-B Insights : Catalog Curb Appeal
When you’re selling your house, you plant flowers in the front yard, keep the lawn mowed and maybe touch up the trim with fresh paint. Your home’s curb appeal catches prospective buyers’ interest as they drive by. You have just...
Email Marketing : 3 Tips to Take Your Email Marketing Program to the Next Level
By consistently producing the highest return on investment of any marketing vehicle, it’s easy to see why email is a part of most every marketer’s toolbox. The challenge is getting your email message to stand out among the clutter....
