Legal Matters : Collecting Customer ZIP Codes? Beware the Legal Risks
The Supreme Court of California recently ruled that collecting ZIP codes from customers who paid by credit card may subject merchants to class-action lawsuits. Dozens of such actions have already been filed, including against retailers "yet to be named." Reported...
Check it Out : Sears and Skype Team Up in the Dressing Room
The time has come: my college roommate is getting married. I’m extremely excited and happy for her and I have the honor of being a bridesmaid. The problem is I live in Philadelphia and she lives in Syracuse, N.Y. —...
Print-Plus : Keeping Your House in Order
We all know that a catalog company's most valuable asset (other than people, of course) is its housefile — a consolidated database containing each customer's name, address and summarized order information. After all, your previous buyers are what keep the...
Cover Story : The Top 50 Fastest-Growing Facebook Cross-Channel Retailers
Which retailers had the biggest increase in Facebook fans between August 2010 and August 2011? What’s the secret to their success? Read on ......
Mobile Apps : The Evolution of a Mobile App
The top brass at TextureMedia (formerly The NaturallyCurly Network), a social network and community for people with wavy, curly, kinky hair and the brands and professionals who service them, launched a multifunctional, free mobile application called Curls on the Go...
Advergaming : Fun and Games
If you're like most retailers, you're probably already familiar with the hardships of selling online. You're most likely well aware of the competitive nature of search engine optimization, the rising price of pay per click (still a great medium when...
Shop Talk : Best Practices for Using Google Product Search
The competitive shopping marketplace is really changing with the advent of Google Product Search, which encourages consumers to make split-second decisions based on price. Are shoppers changing the way they make purchasing decisions based on search shopping feeds like Google...
Prospecting : Referrals Prove an Effective Prospecting Tool for GemLust
Breaking into the crowded flash-sale site industry is a daunting task. Therefore, GemLust knew it needed to do something to generate some positive word-of-mouth. The private online jewelry retailer in the mold of Gilt Groupe (members have to be invited...
Prospecting : GameStop Powers Up With Loyalty Rewards Program
Popular cross-channel video game retailer GameStop' s loyalty program, PowerUp Rewards, has hit the 12.5 million member mark in just under a year since its launch. Consumers can sign up for the PowerUp Rewards loyalty program on GameStop's website...
Editor’s Note : 2 Great Insights From Shop.org
The Shop.org Annual Summit is consistently one of my favorite conferences of the year. Held in late summer, the event provides me with a burst of inspiration that I tap into throughout the rest of the year. This year's conference,...
