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RMV ’14 Podcast: Email Marketing Isn't Dead
 
RMV ’14 Podcast: Email Marketing Isn't Dead   The rise of mobile and social channels over the last year has no doubt cast a large shadow over email marketing and its staying power. It seems every couple months we see a report claiming email marketing is "dead." That's just not the case, says Jeanne Jennings, vice president of global strategic services at email agency Alchemy Worx. In fact,... more »
 
 
Déjà Vu? Uber Introduces Home Delivery Service
By Caitlin Sullivan
From Retail Online Integration
 
Uber   Yesterday, Uber introduced the Corner Store, a same-day home delivery service. The personal ride-share company is enabling mobile app users to order household items (e.g., medicine, toiletries) and have a driver bring them directly to their doorstep. "But of course! Why haven't retailers and tech startups thought of this before? What a novel idea! Not to mention how cost effective... more »
 
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3 Ways Personalization Positively Affects Your Email Campaigns
By Erik Severinghaus
From Retail Online Integration
 
Erik Severinghaus   Using personalization in email marketing campaigns is a great way to build relationships with customers, increase your open and clickthrough rates, and suggest content that your customers will actually care about. Personalization enables brands to generate more customer loyalty and ultimately higher return on investment.... more »
 
 
Partner Voices: How to Be an Active International eBay Seller
Patrick Smarzynski
 
Patrick Smarzynski, Founder & CEO   Do you sell "actively" on eBay? When creating a new listing on eBay for a product you're planning to ship internationally, the first thing you should ask yourself is: "Should I list this passively or actively?" What's the difference? In short, by listing the item actively, you'll achieve more sales.... more »
 
 
Free E-Book: APM Guide to Monitoring Business-Critical Web Transactions
 
Free E-Book: APM Guide to Monitoring Business-Critical Web Transactions   Identifying and understanding the contributing factors of performance hiccups in multi-URL web processes like log-ins, checkouts and shopping cart additions are crucial to revenue. If you're not monitoring these, then it's time to start. Download this e-book to learn how transaction monitoring will help you preserve online revenue and deliver a superior user experience. ... more »
 
 
Macy’s to Pay $650,000 to Resolve Bias Inquiry
From The New York Times
 
Macy's logo   After an 18-month investigation, Macy's has agreed to pay a $650,000 fine and hire an independent monitor to address complaints that minority shoppers faced heightened surveillance and, in some cases, wrongful detention at its flagship store in Midtown Manhattan. The investigation, conducted by the state attorney general's office, reviewed the internal "loss prevention" procedures employed by Macy's at its Herald... more »
More On Management
 
 
Staples to Shut 140 Stores This Year as Sales Decline
From Bloomberg
 
Staples   Staples will shut about 140 locations this year, part of a store-closing plan announced earlier, as the world's largest office-supply chain responds to online competition. Staples shut 80 outlets in North America in the fiscal second quarter. Net income in the three months ended Aug. 2 dropped 20 percent to $82 million, as $101 million was spent on closing locations, the... more »
More On Brick-and-Mortar
 
 
Zappos, MapMyFitness Will Tell You When You Need New Running Shoes
From CNET
 
  Zappos and training app MapMyFitness are teaming up to ensure runners are never logging miles on worn-out shoes. The two companies announced last week a new feature called Gear Tracker in the MapMyFitness app for Apple iOS users. The feature lets users estimate when their shoes are too worn to run in and then gives them the option of buying... more »
More On Omnichannel Integration
 
 
Featured Resource: Calendar of Essential Dates for E-Commerce Retailers
 
Featured Resource: Calendar of Essential Dates for E-Commerce Retailers   As a retailer, it's important to know essential dates, events and tips that will make the latter half of 2014 as successful as possible. Stay ahead of holiday chaos by checking out ChannelAdvisor’s newly updated calendar. Each month has info like ways to maximize return on investment, tips for your holiday prep, new requirements and more. Download now!... more »
 
 
Free Report: 39 Reasons the Future of Retail Marketing is Evolving
 
Free Report: 39 Reasons the Future of Retail Marketing is Evolving   The Forrester Wave: Email Marketing Vendors Q3 2014 report uses 39 different factors to rank and compare best-of-breed platforms for enterprise email marketers. Download this independent research report, courtesy of StrongView, to gain insight into the future of email marketing and learn who has "the most visionary strategy of the evaluation."... more »
 
FROM THE CURRENT ISSUE
 
Rules to Live By
By Susan J. McIntyre
From Retail Online Integration
 
Susan J. McIntyre, editorial advisor   PATIENT: "Doc, you've been around the block a few times in the catalog business. In all that time, have you come up with any overarching guidelines that can help me out in my business?"... more »
More On Catalog
 
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Contact Retail Online Integration Staff  View All Staff
Peggy Hatch
Group President / Publishing Director
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Jennifer DiPasquale
Publisher
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Joe Keenan
Managing Editor
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Melissa Campanelli
Editor-in-Chief
mcampanelli@napco.com
Ambrose Crenshaw
Director, eMedia
acrenshaw@napco.com
Caitlin Sullivan
Online Content Editor
csullivan@napco.com