Tips for Reaping the Financial and Customer Engagement Benefits of In-Store WiFi
By Greg Griffiths
From Retail Online Integration
 
Greg Griffiths, EarthLink   Understanding WiFi's security and guest engagement benefits, working with key organizational stakeholders, and conducting a network assessment and design review will ensure you capture all costs and associated financial benefits for the project. At that point, retailers will be prepared to deliver a solution that can transform the shopping experience and how they interact with customers.... more »
More On E-Commerce
 
 
What’s Old is New Again: The Rebirth of Brick-and-Mortar
By Ian Goldman
From Retail Online Integration
 
Ian Goldman   Since the dawn of e-commerce, successful retailers have taken for granted that digital was the future and scrambled to claim the space. Indeed, shoppers have moved online; but much like home video didn't kill movie theaters, e-commerce has interwoven itself among the retail fabric alongside brick-and-mortar and formed a symbiotic relationship. We call it omnichannel.... more »
 
lululemon's ABC's of Marketing: Keeping the Family Jewels Safe
From Forbes
 
lululemon_logo   While lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy. To be specific, lululemon athletica is directing our focus to an entirely different part of the anatomy. Its ABC pants, which stands for (apologies) anti-ball crushing, are hoped to... more »
More On Brick-and-Mortar
 
 
Free E-Book: 5 Ways to Maximize Success of Product Listing Ads
 
Free E-Book: 5 Ways to Maximize Success of Product Listing Ads   Understanding the complexities of product listing ads (PLAs) is critical to success in the channel. From mobile bidding to creating smart product groups, this e-book offers five key rules you must follow to maximize your investment and win at the ultracompetitive PLA game.... more »
 
 
American Apparel Accused in Suit of Firing CEO to Sell Chain
From Business of Fashion
 
American Apparel's logo   Dov Charney was fired as American Apparel's CEO because he wouldn't go along with a plan to sell the clothing retailer, according to a shareholder lawsuit brought by two men with ties to Charney. Citing information they said was gathered from Charney and a former board member they didn't identify, the shareholders claim then Chief Financial Officer John Luttrell approached... more »
More On Management
 
 
Apple Watch Debut Marks a New Retail Strategy for Apple
From Bloomberg.com
 
PM031015_AppleWatchPic   The Apple Watch goes on sale in stores today. Whether you can just walk into an Apple Store and buy one is another matter. The debut of Apple's first new device in five years is looking more like an event from the fashion world rather than the tech world. This time, there won't be long lines of faithful gadget lovers... more »
 
 
Traditional Retailers Catch Up to Online-Only Names
From CNBC
 
Restoration Hardware storefront   The tide is starting to turn for brick-and-mortar retailers. Long the digital laggard to online-only shops, traditional stores are beginning to capitalize on their robust physical footprints — namely, by using them as souped-up distribution networks — as they continue to make their web and mobile operations easier for shoppers to use. "Our analysis indicates traditional retailers' supply chain costs are roughly three times... more »
 
 
Free E-Book: Amazon Experts Take on the Most Commonly Asked Questions
 
Free E-Book: Amazon Experts Take on the Most Commonly Asked Questions   Even the most experienced Amazon.com sellers have questions about this always-changing, always-growing online marketplace. We hear a lot of them in our line of work. Recently, ChannelAdvisor spent some time going through hundreds of questions, sorting them into common themes and asking Amazon experts to answer them in this new e-book.... more »
 
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