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5 Tips for Improving Marketing Campaigns to Home Sellers
By Scott Bailey
From Retail Online Integration
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Consumers selling their home are a highly lucrative target for marketers, spending an average of $6,000 to $7,000 throughout the event. For retailers that sell furniture, home improvement tools, bedding, dishware and other moving-related products, it's essential to capture these consumers when they're most likely to be spending money....
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Rihanna Suing British Retail Giant Topshop for $5M
From New York Post
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Rihanna is suing British retail giant Topshop — chaired by billionaire Sir Philip Green — for $5 million for selling T-shirts bearing her image without her consent. A source exclusively told the New York Post the superstar's team had tried to negotiate with Topshop owners Arcadia Group for eight months over the rights to her image, "but they offered her $5,000...
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More On Management Issues
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Abercrombie CEO Tries to Stem Backlash
From Los Angeles Times
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After days of silence during which long-held resentment toward Abercrombie & Fitch began to boil over, Chief Executive Michael S. Jeffries tried to stem a backlash against the teen-focused retailer. Jeffries, in a statement Thursday, discussed criticism that the company lacks women's XL and XXL sizes in favor of catering toward young, good-looking customers....
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More On Marketing
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Wal-Mart Warns Customers of Phishing Email
From Boston Herald
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Wal-Mart yesterday warned consumers of a bogus phishing email purporting to come from the retailer. The fraudulent email looks like a confirmation of a purchase made on Walmart.com, but is actually an attempt to gather personal information from the recipients, the retailer said in a statement. "This email is not from Walmart.com, and it is important that recipients do not...
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Staples Gets Into Home Decor
From Retailing Today
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Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. Customers in Staples stores will be able to...
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More On Creative
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7 Steps to Sales & Marketing Alignment
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This guide will help your sales and marketing teams achieve true alignment – and all the benefits that come with it. We’ll walk you through seven foundational steps towards this goal....
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Free Presentation: Increase Registration Conversion by Giving More Than You Get
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Many retailers approach Janrain with the goal of increasing purchase conversion by offering shoppers social login, or an easier way to check out. That’s one part of the conversion equation, but often overlooked is offering visitors to your site reasons to register, as well as effectively communicating those benefits. We address this in our new interactive slideshow, Reasons to Register...
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