Specialists Marketing Services
How King Arthur Flour is Using Social Media as a Customer Acquisition Source
By Joe Keenan
From Retail Online Integration
NEMOA directXchange Fall 2014   It's ironic that one of the oldest brands in America, King Arthur Flour, is reliant upon one of the newer digital marketing channels — social media — to help it find and acquire new customers. In a keynote presentation yesterday at the NEMOA directXchange Fall Conference in Groton, Conn., Bill Tine, King Arthur Flour's vice president/general manager, detailed how the... more »
More On E-Commerce
‘Pig Panel’ Proves to Be Valuable Engagement Tool for New Pig
By Joe Keenan
From Retail Online Integration
NEMOA directXchange Fall 2014   Engagement is a word you hear over and over again in the retail industry. Companies are continuously looking to find ways to better engage customers and prospects in an effort to create lifelong relationships with them. B-to-B retailer New Pig, a seller of absorbents and spill containment and control products, has found an interactive way to engage some of its... more »
The Consumer Marketplace and Retailers’ Shifting Accounting Needs
By Dean Sonderegger
From Retail Online Integration
Dean Sonderegger   Customers are driven by the need for instant gratification more than ever, expecting boundless product options at their fingertips and 24-hour (or less) delivery models. To compete with bellwethers like Amazon.com and even Google, companies are exchanging traditional distribution strategies for something more flexible, focusing less on labor and production and more on inventory and proximity to consumer marketplaces. Retailers... more »
More On E-Commerce
Amazon Scoops Up .buy Top-Level Domain for $4.6M
From P.C. Mag
Amazon logo   Amazon dot buy forward slash … what? Our minds are spinning with the possible creative uses Amazon.com might get out of its latest purchase — the entire top-level domain name .buy, which recently sold for a cool $4.59 million to the online retail giant. Other top-level domain bidders included Google, Uniregistry, Nu Dot Co, Donuts, and Minds+Machines. Only two bidders,... more »
Free E-Book: Content + Commerce Converge in Retail's Future
Free E-Book: Content + Commerce Converge in Retail's Future   Creating and sharing relevant, valuable information builds brand trust and converts prospects into customers. But until recently, content and commerce existed in separate silos, creating unreliable customer experiences and frustrating business users. However, the rapid adoption of personal technology and the rise of connected consumers have changed the rules forever. Download this free e-book from Mozu to experience your next opportunity... more »
Home Depot Breach Affected 56M Debit, Credit Cards
From ABC News
Home Depot Cuts Back on Electronics, Other Services   Home Depot said Thursday that a data breach that lasted for months at its stores in the U.S. and Canada affected 56 million debit and credit cards, far more than a pre-Christmas 2013 attack on Target customers. The size of the theft at Home Depot trails only that of TJX Companies’ breach of 90 million records in 2007. Target's breach compromised... more »
More On E-Commerce
Alibaba Prices Shares at $68 in Largest US IPO Ever
From Forbes
Alibaba.com   Chinese e-commerce powerhouse Alibaba Group priced shares on Thursday for its upcoming initial public offering at $68 each, putting the finishing touches on what is to be the largest IPO for a U.S.-listed company ever. According to various reports on the day before the company expects to list shares on the New York Stock Exchange, Alibaba and its selling shareholders... more »
More On Management
Pier 1 CEO Says it's Been ‘In the Dumb Camp’ on Discounting
From MarketWatch
Pier 1 Imports' logo   As retailers gear up for the holiday selling season, industry watchers ask the same inevitable questions. How promotional will they get? Will discounts make a difference to their sales? And at what cost to profit? They should listen closely to Pier 1 Imports CEO Alex Smith's sobering remarks. The home furnishings retailer's stock slumped as much as 18 percent in... more »
More On Merchandising
Featured Resource: Where Are Your Customers Shopping When They Aren’t Shopping With You?
Featured Resource: Where Are Your Customers Shopping When They Aren’t Shopping With You?   Cardlytics has insight into consumer purchase data for 70 percent of U.S. households. This insight spans across all categories and geographies, spotlighting unique opportunities with millions of active buyers that yields industry-leading return on advertising spend for hundreds of national advertisers and thousands of regional advertisers.... more »
Free Whitepaper: 5 Ways Mobile Apps Are Driving the Store of the Future
Free Whitepaper: 5 Ways Mobile Apps Are Driving the Store of the Future   Improve revenue, loyalty and productivity while controlling costs. This whitepaper outlines the five key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology!... more »
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Peggy Hatch
Group President / Publishing Director
Jennifer DiPasquale
Joe Keenan
Managing Editor
Melissa Campanelli
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Caitlin Sullivan
Online Content Editor