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5 Tips for Improving Marketing Campaigns to Home Sellers
By Scott Bailey
From Retail Online Integration
 
Scott Bailey, executive vice president of strategy and analytics at Target Data.   Consumers selling their home are a highly lucrative target for marketers, spending an average of $6,000 to $7,000 throughout the event. For retailers that sell furniture, home improvement tools, bedding, dishware and other moving-related products, it's essential to capture these consumers when they're most likely to be spending money.... more »
 
 
Rihanna Suing British Retail Giant Topshop for $5M
From New York Post
 
topshop_logo   Rihanna is suing British retail giant Topshop — chaired by billionaire Sir Philip Green — for $5 million for selling T-shirts bearing her image without her consent. A source exclusively told the New York Post the superstar's team had tried to negotiate with Topshop owners Arcadia Group for eight months over the rights to her image, "but they offered her $5,000... more »
 
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Abercrombie CEO Tries to Stem Backlash
From Los Angeles Times
 
Abercrombie_logo   After days of silence during which long-held resentment toward Abercrombie & Fitch began to boil over, Chief Executive Michael S. Jeffries tried to stem a backlash against the teen-focused retailer. Jeffries, in a statement Thursday, discussed criticism that the company lacks women's XL and XXL sizes in favor of catering toward young, good-looking customers.... more »
 
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Amazon Warehouse Deal in Florida Dies Over Sales Tax
From New York Business Journal
 
Amazon logo   A plan by Amazon.com to open one or more warehouses in Florida fell apart when the online retailer was unable to negotiate an agreement with the state on sales tax collection. Gov. Rick Scott’s office announced the end of the deal but declined to... more »
 
More On Management Issues
 
 
Free E-Book: 5 Strategies and 15 Best Practices You Need to Know to Grow Your Revenue
 
Free E-Book: 5 Strategies and 15 Best Practices You Need to Know to Grow Your Revenue   Get your hands on the exclusive beta edition of this "text book." This latest e-book is filled with executive strategies on merchandising, promotions, integration, microsites, tablets and mobile.... more »
 
 
Free Whitepaper: Innovative Retail Strategies for Delivering a Smarter Shopping Experience With Predictive Analytics
 
Free Whitepaper: Innovative Retail Strategies for Delivering a Smarter Shopping Experience With Predictive Analytics   In this free whitepaper, you'll learn how predictive analytics is helping retailers address three major business imperatives: developing smarter merchandising and supply chains; building smarter retail operations; and delivering a smarter shopping experience.... more »
 
 
Wal-Mart Warns Customers of Phishing Email
From Boston Herald
 
Walmart Logo   Wal-Mart yesterday warned consumers of a bogus phishing email purporting to come from the retailer. The fraudulent email looks like a confirmation of a purchase made on Walmart.com, but is actually an attempt to gather personal information from the recipients, the retailer said in a statement. "This email is not from Walmart.com, and it is important that recipients do not... more »
 
 
Etsy Fixes Bug and Resumes Marketing Email Test
From Ecommercebytes.com
 
Etsy logo   Etsy has resumed testing personalized marketing emails designed to entice shoppers back to the marketplace after a bug had caused a breach in some sellers' privacy last month.... more »
 
More On Marketing
 
 
Staples Gets Into Home Decor
From Retailing Today
 
Staples logo   Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. Customers in Staples stores will be able to... more »
 
More On Creative
 
 
7 Steps to Sales & Marketing Alignment
 
7 Steps to Sales & Marketing Alignment   This guide will help your sales and marketing teams achieve true alignment – and all the benefits that come with it. We’ll walk you through seven foundational steps towards this goal.... more »
 
 
Free Presentation: Increase Registration Conversion by Giving More Than You Get
 
Free Presentation: Increase Registration Conversion by Giving More Than You Get   Many retailers approach Janrain with the goal of increasing purchase conversion by offering shoppers social login, or an easier way to check out. That’s one part of the conversion equation, but often overlooked is offering visitors to your site reasons to register, as well as effectively communicating those benefits. We address this in our new interactive slideshow, Reasons to Register... more »
 
Contact Retail Online Integration Staff  View All Staff
Peggy Hatch
Group President / Publishing Director
phatch@napco.com
Jennifer DiPasquale
Publisher
jdipasquale@napco.com
Joe Keenan
Managing Editor
jkeenan@napco.com
Melissa Campanelli
Editor-in-Chief
mcampanelli@napco.com
Ambrose Crenshaw
Director, eMedia
acrenshaw@napco.com
Caitlin Sullivan
Online Content Editor
csullivan@napco.com
 
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