The Retailer's Guide to Cross-Channel Success
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April 13, 2010 From The ROI Report
Whatever your personalization strategy, the key is to get started. Develop a personalization plan and keep working your way up the personalization ladder. Each step will bring new benefits and help generate the return on investment you need to justify further investments.
March 30, 2010 From The ROI Report
Retailers and direct marketers must do more for less while providing concrete proof that their programs deliver results. That brings personalization to the forefront. Done right, personalization consistently delivers higher return on investment. But “done right” is the operative phrase.
4 Strategies to Increase Direct Marketing Revenue and Build Your Brand
February 2, 2010 From The ROI Report
No one has enough time and resources to do everything. That means you have to make decisions about what will bring you the best return and then spend accordingly. Focusing on good database marketing practices in combination with strong creative, high-level customization and integrated campaigns will produce the superior returns your company seeks.
February 2, 2010 From The ROI Report
No one has enough time and resources to do everything. That means you have to make decisions about what will bring you the best return and then spend accordingly. Focusing on good database marketing practices in combination with strong creative, high-level customization and integrated campaigns will produce the superior returns your company seeks.
Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM
May 2008 From The Corner View
Editor’s Note: Jim Coogan, a catalog consultant since 1993 and former VP of marketing at Woodworker’s Supply, among other catalog and retail positions, has been a regular contributor for Catalog Success and the Catalog Success: Tactics & Tips e-newsletter for the past year. He attended the May 19-22 ACCM conference in Kissimmee, Fla., and filed the following recap on the event. I’ll file my own personal reflections on the conference in the July print edition. — Paul Miller, editor-in-chief There’s nothing like an economic downturn to get people’s attention. And the state of the economy and how it would affect catalogers was topic A
May 2008 From The Corner View
Editor’s Note: Jim Coogan, a catalog consultant since 1993 and former VP of marketing at Woodworker’s Supply, among other catalog and retail positions, has been a regular contributor for Catalog Success and the Catalog Success: Tactics & Tips e-newsletter for the past year. He attended the May 19-22 ACCM conference in Kissimmee, Fla., and filed the following recap on the event. I’ll file my own personal reflections on the conference in the July print edition. — Paul Miller, editor-in-chief There’s nothing like an economic downturn to get people’s attention. And the state of the economy and how it would affect catalogers was topic A
10 Ways Catalogers Can Help Save the Planet
May 2008 From Tactics & Tips
Recently there’s been a groundswell of consumer support for sustainable business practices among marketers. And no group has drawn more ire than catalogers, whose efforts are visible to the public every day in the mailbox. Fortunately, the printing and paper industries have a wide range of tools and processes available to reduce the carbon footprint of mailings. Here are 10 key practices you should implement to make your business more sustainable: 1. Think big picture. It’s the whole supply chain, not just paper. What happens down the line starts at the design stage. Form a team and think the catalog through from beginning to
May 2008 From Tactics & Tips
Recently there’s been a groundswell of consumer support for sustainable business practices among marketers. And no group has drawn more ire than catalogers, whose efforts are visible to the public every day in the mailbox. Fortunately, the printing and paper industries have a wide range of tools and processes available to reduce the carbon footprint of mailings. Here are 10 key practices you should implement to make your business more sustainable: 1. Think big picture. It’s the whole supply chain, not just paper. What happens down the line starts at the design stage. Form a team and think the catalog through from beginning to
Six Transitional Print Catalogs Tips for a Digital Age
July 2007 From Tactics & Tips
One could say that all times are times of transition, but nowadays with the online channel and its benefits still evolving, catalogers need to adapt more switfly than they typically have in the past. Nicky Milner, the V.P. of Premedia at Transcontinental Printing, has provided a list of ways for print catalogs to not only survive the current transition but prosper as well. Here are some of her thoughts. 1. Create a collaborative relationship between catalog publisher and printer. Establish a dialog, allowing you to agree on solutions such as online tools to maximize workflow efficiencies, Milner says. Such conversations can help implement these
July 2007 From Tactics & Tips
One could say that all times are times of transition, but nowadays with the online channel and its benefits still evolving, catalogers need to adapt more switfly than they typically have in the past. Nicky Milner, the V.P. of Premedia at Transcontinental Printing, has provided a list of ways for print catalogs to not only survive the current transition but prosper as well. Here are some of her thoughts. 1. Create a collaborative relationship between catalog publisher and printer. Establish a dialog, allowing you to agree on solutions such as online tools to maximize workflow efficiencies, Milner says. Such conversations can help implement these
Pointers From the Pros: Printers Offer Their Tips for Mailing Smarter
June 2007 From All About ROI
Printers are full of useful (and free) advice for their catalog clients. Their suggestions range from doing more customizing and co-mailing to learning more about how the postal rate increases are affecting catalogers. Here are some of their top tips for catalogers: 1. Consider a trim cut to get into co-mailing. “Even a minor trim size modification may allow them to mail with other catalogers and save postal dollars,” advises Dave Blais, senior vice president of sales and administration at Quad/Graphics. 2. Make it personal. Customizing and personalizing catalogs is a growing trend, Blais notes. But more catalogers should consider it to increase response. “Some
June 2007 From All About ROI
Printers are full of useful (and free) advice for their catalog clients. Their suggestions range from doing more customizing and co-mailing to learning more about how the postal rate increases are affecting catalogers. Here are some of their top tips for catalogers: 1. Consider a trim cut to get into co-mailing. “Even a minor trim size modification may allow them to mail with other catalogers and save postal dollars,” advises Dave Blais, senior vice president of sales and administration at Quad/Graphics. 2. Make it personal. Customizing and personalizing catalogs is a growing trend, Blais notes. But more catalogers should consider it to increase response. “Some
Printer Talk
June 2007 From Retail Online Integration
With the latest postal rate increase weighing heavily on catalogers’ bottom lines, you’ll be needing advice on how to mail more efficiently. While list brokers can offer considerable guidance on which lists to rent, printers are another key source for money-saving tips. Naturally, the issue du jour is the May postal rate hike. Printing company officials say that the postal situation has given them a chance to collaborate more with their catalog clients. Now more than ever, printers are giving catalogers input on co-mailing, customization, paper selection, trim size, and even list hygiene and database management. “I’ve never seen so much conversation and reaction,” Rick Dethloff,
June 2007 From Retail Online Integration
With the latest postal rate increase weighing heavily on catalogers’ bottom lines, you’ll be needing advice on how to mail more efficiently. While list brokers can offer considerable guidance on which lists to rent, printers are another key source for money-saving tips. Naturally, the issue du jour is the May postal rate hike. Printing company officials say that the postal situation has given them a chance to collaborate more with their catalog clients. Now more than ever, printers are giving catalogers input on co-mailing, customization, paper selection, trim size, and even list hygiene and database management. “I’ve never seen so much conversation and reaction,” Rick Dethloff,
By the Stats: Catalogers Seek Capability and Flexibility From Printers
May 2006 From Tactics & Tips
Nearly 70 percent of catalogers cite printing capabilities and flexibility as one of the most important factors when selecting a printing firm, according to a recent survey by Transcontinental Printing, a St. Laurent, Quebec-based catalog printer. Other data revealed by the survey: * 33 percent of catalogers look for a one-stop shop, with services from premedia to distribution under one roof. * 45 percent want quick response from sales people and customer service reps (CSRs). * 47 percent value sales person knowledge and advice. * 52 percent look for experienced and courteous CSRs. * 53 percent value turnaround time. * 56 percent want high quality. Results add up to more than
May 2006 From Tactics & Tips
Nearly 70 percent of catalogers cite printing capabilities and flexibility as one of the most important factors when selecting a printing firm, according to a recent survey by Transcontinental Printing, a St. Laurent, Quebec-based catalog printer. Other data revealed by the survey: * 33 percent of catalogers look for a one-stop shop, with services from premedia to distribution under one roof. * 45 percent want quick response from sales people and customer service reps (CSRs). * 47 percent value sales person knowledge and advice. * 52 percent look for experienced and courteous CSRs. * 53 percent value turnaround time. * 56 percent want high quality. Results add up to more than
By the Stats: Name Your Priorities
May 2005 From Tactics & Tips
When asked to name their upcoming priorities, catalogers who responded to a recent survey done by Transcontinental Printing had this to say (respondents could select more than one answer): 78 percent want to grow sales from print catalogs 73 percent: grow Web site sales 72 percent: improve their multichannel offerings 61 percent: grow other forms of revenue Source: Transcontinental Printing Catalog Group, www.transcontinental-printing.com
May 2005 From Tactics & Tips
When asked to name their upcoming priorities, catalogers who responded to a recent survey done by Transcontinental Printing had this to say (respondents could select more than one answer): 78 percent want to grow sales from print catalogs 73 percent: grow Web site sales 72 percent: improve their multichannel offerings 61 percent: grow other forms of revenue Source: Transcontinental Printing Catalog Group, www.transcontinental-printing.com
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