Search results for Epsilon
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Found 23 item(s). Displaying 1-15
January 9, 2012 From ROI Report
Today’s consumers want and expect information in real time. Many retailers are saddled with outdated technology that hinders their ability to interact with consumers in a timely manner. The following five steps can help retailers overcome this obstacle, incorporate real-time communications and improve their overall marketing strategy:
December 9, 2011 From ROI Report
Direct mail is an integral part of any holiday marketing campaign. As a channel, print delivers a uniquely engaging and tangible experience. It's a quietly insistent communication that integrates well into any campaign and even affords some holiday fun. What follows are four direct mail concepts retailers can leverage to drive relevant offers, increase store traffic and build customer loyalty during the holidays:
July 28, 2011 From Epsilon
According to Epsilon Targeting, B-to-B and B-to-C sales are on the rise as households and businesses break from the restrained spending of 2009. Epsilon Targeting's Annual Multichannel Trend Report, which is based on aggregated 2010 merchandise purchase data from the Abacus Cooperative database, indicates an increase in...
June 2011 From Retail Online Integration
I often check the clickthough rates of our daily e-newsletter of aggregated and orignal content, ROI Report, to gauge what our audience of cross-channel retailers are interested in and concerned about. Lately, the clickthrough rates for articles about hackers and scammers targeting retailers and shoppers are through the roof
May 6, 2011 From RIS News
Less than a month after the major security breach at Epsilon, Best Buy learned on April 22 that some of its customer email addresses were hacked from an unnamed third-party vendor....
Theft of Company Email Lists Causes Controversy
April 8, 2011 From The Economist
An outraged consumer-advocacy group is calling it “the Fukushima of the email industry.” Comparing mere data theft to Japan’s nuclear nightmare is perhaps a bit over the top. But the theft of data from Epsilon, a marketing-services company, has nonetheless caused widespread concern.
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April 8, 2011 From The Economist
An outraged consumer-advocacy group is calling it “the Fukushima of the email industry.” Comparing mere data theft to Japan’s nuclear nightmare is perhaps a bit over the top. But the theft of data from Epsilon, a marketing-services company, has nonetheless caused widespread concern.
...
April 7, 2011 From ROI Report
Social media is all about growing your brand's outreach and engaging your audience, Sundeep Kapur, author and digital evangelist at NCR Corporation, explained at the Publishing Business Conference & Expo in New York City this week. While social media is a powerful marketing tool, there are more seeds that need to be sown.
Best Buy, TiVo, Walgreens Latest to be Hacked
April 4, 2011 From The Washington Post with Bloomberg Business
Best Buy, TiVo and Walgreens are the latest in a string of companies hacked over the weekend. Fraudsters gained access to customers’ files, including email addresses. Epsilon, the communications provider of the companies, issued a brief statement saying “a full investigation was under way” of the breach...
April 4, 2011 From The Washington Post with Bloomberg Business
Best Buy, TiVo and Walgreens are the latest in a string of companies hacked over the weekend. Fraudsters gained access to customers’ files, including email addresses. Epsilon, the communications provider of the companies, issued a brief statement saying “a full investigation was under way” of the breach...
2011 Resource Guide
December 2010 From Retail Online Integration
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
December 2010 From Retail Online Integration
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
Survey Finds Young Adults Overwhelmingly Prefer Offline to Online Sources for Marketing Offers
August 26, 2010 From Epsilon
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of...
August 26, 2010 From Epsilon
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of...
July 22, 2010 From Epsilon
The Trend Report looked at consumer behavior by channel and found that online purchasing continues to grown steadily while sales from the retail channel are decreasing year-over-year. From 2008 to 2009, sales taking place online grew by 4 percent.
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April 20, 2010 From eM+C
Tasked with generating higher revenues on smaller budgets in more crowded marketplaces, today's marketers must take advantage of every tool at their disposal. One such resource is the power of word-of-mouth, an approach that uses the innate behavior of a unique group of consumers, known as influencers, to extend the...
6 Keys to B-to-B Database Growth for 2009-10
October 27, 2009 From The ROI Report
An Abacus/Epsilon webinar I took part in on Oct. 1 addressed the challenge all marketers face today: how to maintain or grow our active customer databases despite increased costs and declining sizes of lists that used to be available for prospecting. Where do we turn for help to meet this challenge? To our customer databases, our largest assets.
October 27, 2009 From The ROI Report
An Abacus/Epsilon webinar I took part in on Oct. 1 addressed the challenge all marketers face today: how to maintain or grow our active customer databases despite increased costs and declining sizes of lists that used to be available for prospecting. Where do we turn for help to meet this challenge? To our customer databases, our largest assets.
September 2009 From Retail Online Integration
With company-record net income of $58.4 million and sales gains of 15.2 percent (including comparable store sales rising 8.9 percent) for its fiscal year that ended Jan. 31, JoS. A. Bank was a rare 2008 success story.
E-Mail Proves a Positive Influencer on Offline Purchase Decisions
March 10, 2009 From Tactics & Tips
With the appeal of e-mail already well-established among multichannel marketers — in large part because of its relatively low cost — here's another reason to become a fan of the channel: It positively influences consumers’ offline purchasing decisions, enhances companies’ reputations and generates loyalty to their brands.
March 10, 2009 From Tactics & Tips
With the appeal of e-mail already well-established among multichannel marketers — in large part because of its relatively low cost — here's another reason to become a fan of the channel: It positively influences consumers’ offline purchasing decisions, enhances companies’ reputations and generates loyalty to their brands.
