Search results for Crutchfield
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A Video Commerce Roundtable
November 1, 2011 From Retail Online Integration
Earlier this year, Retail Online Integration gathered together three leading video e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012. Joining us on the call were Justin Foster, John Lazarchic and Jon Schroeder.
November 1, 2011 From Retail Online Integration
Earlier this year, Retail Online Integration gathered together three leading video e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012. Joining us on the call were Justin Foster, John Lazarchic and Jon Schroeder.
July 18, 2011 From ROI Report
Listen in as Ben Viscon, e-commerce manager of merchandising and marketing at REI, and Todd Cabell, senior manager of web strategy at
Crutchfield's Video Marketing Strategy Revealed
November 17, 2010 From The Video Commerce Consortium
Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service....
November 17, 2010 From The Video Commerce Consortium
Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service....
50 Best Tips of 2010
November 2010 From Retail Online Integration
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
November 2010 From Retail Online Integration
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
August 17, 2010 From The ROI Report
In a session at last week's eTail East conference in Baltimore, Archie Miller, senior manager of web design and development at consumer electronics retailer Crutchfield, detailed how his company uses in-house testing to learn about consumers.
The Evolution of Prospecting
December 28, 2009 From Kevin Hillstrom
Paid search is the next step in the evolutionary process of customer prospecting. Instead of asking for “prospects who like electronics,” paid search enables marketers to ask for “individuals who want to buy electronics right now.”
December 28, 2009 From Kevin Hillstrom
Paid search is the next step in the evolutionary process of customer prospecting. Instead of asking for “prospects who like electronics,” paid search enables marketers to ask for “individuals who want to buy electronics right now.”
Alan Rimm-Kaufman, 41, Succumbs to Leukemia; His Search Firm Forges Ahead
July 20, 2009 From News
Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.
July 20, 2009 From News
Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.
Power Outage?
January 2009 From Retail Online Integration
This month, Brendan Edgerton, vice president of direct marketing for consumer electronics cataloger Crutchfield, discusses his life in the catalog business.
January 2009 From Retail Online Integration
This month, Brendan Edgerton, vice president of direct marketing for consumer electronics cataloger Crutchfield, discusses his life in the catalog business.
A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
January 2009 From Retail Online Integration
Our entire interview with industry veteran Brendan Edgerton, including what he believes the catalog industry must do to remain relevant in these uncertain times
January 2009 From Retail Online Integration
Our entire interview with industry veteran Brendan Edgerton, including what he believes the catalog industry must do to remain relevant in these uncertain times
Handle Returns So That Customers Will Return
May 2008 From Tactics & Tips
In today’s soft economy, many multichannel marketers are trying to significantly reduce returns in order to boost profits. Some companies are putting more restrictions and conditions on returns, which I think will cause further erosion of sales. After all, who really wants to buy a product that can’t be returned, or that carries so many conditions for return? Others, however, are doing what I call “save the sale.” They’re working with customers to help them understand the product and how to install or use it. Electronics, software and technical products are far and away the biggest problem areas that could benefit from
May 2008 From Tactics & Tips
In today’s soft economy, many multichannel marketers are trying to significantly reduce returns in order to boost profits. Some companies are putting more restrictions and conditions on returns, which I think will cause further erosion of sales. After all, who really wants to buy a product that can’t be returned, or that carries so many conditions for return? Others, however, are doing what I call “save the sale.” They’re working with customers to help them understand the product and how to install or use it. Electronics, software and technical products are far and away the biggest problem areas that could benefit from
April 2008 From Retail Online Integration
“It was the best of times, it was the worst of times.” Could Charles Dickens have described the state of multichannel retailing any better over the past few years? Whether your business is doing well or could be doing better, whether you’re in a hiring or layoff mode, a sometimes overlooked, cost-effective strategy for recruiting and developing top talent — and a critical source for your workforce — is the hiring of interns. With so many computer- and tech-savvy young people out there, and technology and e-commerce playing such important roles in the future of the industry, some of the brightest, most talented
Guest View: Search Expert, Blogger Extraordinaire Posts 9 Prognostications About Your Future
March 2008 From The Corner View
As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman. Alan heads the Rimm-Kaufman Group, an online agency providing large-scale paid search bid management and Web site testing services, and was formerly a marketing executive with the Crutchfield catalog of consumer electronics. I leave the stage to Alan, who starts with a potential scenario followed by nine predictions for the future of the catalog/multichannel business as it affects you. Scene: A bar at a conference hotel during a marketing trade show. Bill:
March 2008 From The Corner View
As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman. Alan heads the Rimm-Kaufman Group, an online agency providing large-scale paid search bid management and Web site testing services, and was formerly a marketing executive with the Crutchfield catalog of consumer electronics. I leave the stage to Alan, who starts with a potential scenario followed by nine predictions for the future of the catalog/multichannel business as it affects you. Scene: A bar at a conference hotel during a marketing trade show. Bill:
QVC, Crutchfield, Golfsmith, Lands’ End Stand Out in Mystery Web Survey
February 2008 From Tactics & Tips
In a recent mystery shopping study conducted by the e-tailing group, TV home-shopping marketer QVC captured the top spot. The consulting firm ranked 100 Web sites based on a perfect score of 100, gauging such factors as the site’s key pages, the overall presence and execution of merchandising, and customer-service tactics. Here are some of the more noteworthy findings of the report: * QVC captured the top spot with a score of 86.5; * the average score was 67.9; * 40 percent of the sites earned index ratings greater than 70, 44 percent of the sites were in the 60 to 70 range and
February 2008 From Tactics & Tips
In a recent mystery shopping study conducted by the e-tailing group, TV home-shopping marketer QVC captured the top spot. The consulting firm ranked 100 Web sites based on a perfect score of 100, gauging such factors as the site’s key pages, the overall presence and execution of merchandising, and customer-service tactics. Here are some of the more noteworthy findings of the report: * QVC captured the top spot with a score of 86.5; * the average score was 67.9; * 40 percent of the sites earned index ratings greater than 70, 44 percent of the sites were in the 60 to 70 range and
Speak Personally …
November 2007 From Retail Online Integration
There’s a ton of power to be had from “speaking personally” to a prospect or customer. Writing copy that touches consumers personally connects to those who otherwise might not pay much attention to your catalog or Web site. Writing to them just as you’d speak to them — one on one and as a trusted friend or colleague — breaks down the barrier that often exists between you and all but your most zealous customer. The fatal flaw of writing impassively or impersonally shows up more dramatically in direct mail than in catalog. With your catalog, you at least have photos to support the
November 2007 From Retail Online Integration
There’s a ton of power to be had from “speaking personally” to a prospect or customer. Writing copy that touches consumers personally connects to those who otherwise might not pay much attention to your catalog or Web site. Writing to them just as you’d speak to them — one on one and as a trusted friend or colleague — breaks down the barrier that often exists between you and all but your most zealous customer. The fatal flaw of writing impassively or impersonally shows up more dramatically in direct mail than in catalog. With your catalog, you at least have photos to support the
A Chat with April’s Profile, A.G. Russell and Goldie Russell, president and CEO, A.G. Russell Knives
April 2007 From Home Page
© Profile of Success, Catalog Success magazine, April 2007 Interview by Matt Griffin Catalog Success: When was the A.G. Russell catalog established? Goldie Russell: The mail order company was started in 1964. He didn’t actually mail a catalog for a period of time. Mostly it was space ads. I don’t know when you printed the first catalog, but I imagine that wasn’t until the ‘70s. A.G. Russell: Actually it was the late ‘60s. As soon as I had enough names to start mailing. You’d have to define catalog. I don’t know how it was defined in the late ‘60s, but I was
April 2007 From Home Page
© Profile of Success, Catalog Success magazine, April 2007 Interview by Matt Griffin Catalog Success: When was the A.G. Russell catalog established? Goldie Russell: The mail order company was started in 1964. He didn’t actually mail a catalog for a period of time. Mostly it was space ads. I don’t know when you printed the first catalog, but I imagine that wasn’t until the ‘70s. A.G. Russell: Actually it was the late ‘60s. As soon as I had enough names to start mailing. You’d have to define catalog. I don’t know how it was defined in the late ‘60s, but I was
