Search results for Vermont Country Store
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April 2011 From Retail Online Integration
The cross-channel retail industry is at a crossroads. For starters, due to the economic downturn, the past couple of years have been difficult for the retail sector. But that's changing. Retailers are starting to see signs of life and are breathing a sigh of relief. At press time, for example, it was announced that February retail sales increased 0.6 percent over January and 4.2 percent year-over-year, according to the National Retail Federation.
May 13, 2010 From Burlington Free Press
Mildred Ellen Orton, who co-founded the Vermont Country Store with her husband, has died. Orton died at her home in Weston, Vt. last week at the age of 99. Her son, Lyman Orton, who now owns the mail order company with his three sons, says she did the paperwork and...
May 11, 2010 From The ROI Report
In a session at last month's National Conference on Operations & Fulfillment in Orlando, Fla., a panel of cross-channel marketers spanning a wide array of product categories presented tips on how their companies survived the economic pressures of 2009 to see the promise of 2010.
DMA Names Former Vermont Country Store CEO as its Interim President/CEO
February 4, 2010 From News
New York, NY, February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.
February 4, 2010 From News
New York, NY, February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.
June 2008 From Retail Online Integration
PATIENT: Why aren’t catalogs prettier than they are? Isn’t a beautiful design the best thing for my catalog? CATALOG DOCTOR: It’s true that many catalogs aren’t as pretty as they could be. Most important, of course, is what lifts sales. Will beauty improve sales for you? Let’s try to answer that, then look at how to achieve beauty. Look at Leonardo Da Vinci’s famous “Mona Lisa,” acknowledged as beautiful art the world over. Whether from the colors, the proportions or the mysterious smile, it has the underlying elements that make people want to look at it and hang it on their walls.
A Sturdy Soul in Vermont
February 2004 From Retail Online Integration
How the catalog was started: Vrest Orton had vivid memories of growing up in the general store started by his father in 1897. He and his wife, Ellen, eventually assembled those memories into a catalog, which was printed in their garage and mailed just to their Christmas card list in late 1945. And so began the success story of a family business. Not all in the family: Bob Allen joined The Vermont Country Store in 1982. He held various positions within the company, and in 1994 he was the first non-family member to be named president. Two years later he was named CEO. Allen
February 2004 From Retail Online Integration
How the catalog was started: Vrest Orton had vivid memories of growing up in the general store started by his father in 1897. He and his wife, Ellen, eventually assembled those memories into a catalog, which was printed in their garage and mailed just to their Christmas card list in late 1945. And so began the success story of a family business. Not all in the family: Bob Allen joined The Vermont Country Store in 1982. He held various positions within the company, and in 1994 he was the first non-family member to be named president. Two years later he was named CEO. Allen
Creative Cut: The Power of Type
October 2000 From Retail Online Integration
The words you’re reading right now are printed in the New Baskerville typeface, at 11 points, with 12-point leading (spacing between lines). This point size and leading are considered just right for readability. Cyrus Highsmith, a type designer at the Font Bureau in Boston, says New Baskerville is popular because its “transitional” look blends the loopy traces of handwriting with the cold geometry of modern type styles. This font is a revival of a typeface originally drawn by English typesetter John Baskerville in the 18th century. Highsmith says Baskerville’s type looked crisper due to the paper he used. Some critics thought the
October 2000 From Retail Online Integration
The words you’re reading right now are printed in the New Baskerville typeface, at 11 points, with 12-point leading (spacing between lines). This point size and leading are considered just right for readability. Cyrus Highsmith, a type designer at the Font Bureau in Boston, says New Baskerville is popular because its “transitional” look blends the loopy traces of handwriting with the cold geometry of modern type styles. This font is a revival of a typeface originally drawn by English typesetter John Baskerville in the 18th century. Highsmith says Baskerville’s type looked crisper due to the paper he used. Some critics thought the
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