Search results for New Pig Corporation
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September 2010 From Retail Online Integration
Regardless of the channels in which you sell, testing is invaluable to your business. And offer testing, in particular, is misunderstood in both practice and power. Yet testing seems complicated and time consuming. Is it worth it? The answer: You can't afford NOT to test.
Copywriter as Your Customer Service Ambassador
July 2010 From Retail Online Integration
I recently came upon an interesting article in The Wall Street Journal about how we, as consumers, feel about customer service. And frankly, the score isn't good for most companies selling products and services.
July 2010 From Retail Online Integration
I recently came upon an interesting article in The Wall Street Journal about how we, as consumers, feel about customer service. And frankly, the score isn't good for most companies selling products and services.
Prognosis: Baby Steps
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
Copywriting: The Power of YOU
December 2008 From Retail Online Integration
If you’d asked last year what I thought the strongest word in catalog and direct selling was, without hesitation I would have said, “FREE.” “Free” always tests strong. Even in e-mail subject line scenarios where you’d expect spam filters to knock them out, response is so strong that it more than makes up for the ones filtered out. But this year it appears that “YOU” has become more important. And while most catalogs and Web sites seem to pretend this word doesn’t even exist, they’re missing out on a personal powerhouse word that trumps all others when used properly. I reached this conclusion
December 2008 From Retail Online Integration
If you’d asked last year what I thought the strongest word in catalog and direct selling was, without hesitation I would have said, “FREE.” “Free” always tests strong. Even in e-mail subject line scenarios where you’d expect spam filters to knock them out, response is so strong that it more than makes up for the ones filtered out. But this year it appears that “YOU” has become more important. And while most catalogs and Web sites seem to pretend this word doesn’t even exist, they’re missing out on a personal powerhouse word that trumps all others when used properly. I reached this conclusion
Special Report: More Web, More Print or Both?
December 2007 From Retail Online Integration
While technology makes many things easier, it also can complicate your job. And as the Internet — and all that goes with it — has evolved over the past dozen years or so, catalogers’ jobs have become a lot more complex. Beyond merely becoming e-commerce and multichannel marketing experts, catalogers must pay closer attention to analytics and constantly reconsider how they allocate their marketing budgets. Ask any multichannel merchant and you’ll hear the same thing: The rubber stamp has no role in making marketing plans these days. The ongoing changes in e-commerce force catalogers to constantly reinvent the wheel. Add the killer postage increase
December 2007 From Retail Online Integration
While technology makes many things easier, it also can complicate your job. And as the Internet — and all that goes with it — has evolved over the past dozen years or so, catalogers’ jobs have become a lot more complex. Beyond merely becoming e-commerce and multichannel marketing experts, catalogers must pay closer attention to analytics and constantly reconsider how they allocate their marketing budgets. Ask any multichannel merchant and you’ll hear the same thing: The rubber stamp has no role in making marketing plans these days. The ongoing changes in e-commerce force catalogers to constantly reinvent the wheel. Add the killer postage increase
Brand Your Success By Enlivening Customers’ Experience
September 2007 From Tactics & Tips
In a session during last week’s NEMOA conference in Portland, Maine, Lois Boyle, president/chief creative officer at catalog consulting firm J. Schmid & Assocs., said that the customer experience is the key factor in developing a successful catalog company. Stressing that in today’s world you’re more in competition with consumers’ time than with their pocketbooks, Boyle provided a few ways to help your catalog break through the clutter of everyday life. Included below are four of those tips: 1. Develop a schemata (customer’s frame of reference). Calling it the “curse of knowledge,” Boyle said that many catalogers know too much. “We get so close
September 2007 From Tactics & Tips
In a session during last week’s NEMOA conference in Portland, Maine, Lois Boyle, president/chief creative officer at catalog consulting firm J. Schmid & Assocs., said that the customer experience is the key factor in developing a successful catalog company. Stressing that in today’s world you’re more in competition with consumers’ time than with their pocketbooks, Boyle provided a few ways to help your catalog break through the clutter of everyday life. Included below are four of those tips: 1. Develop a schemata (customer’s frame of reference). Calling it the “curse of knowledge,” Boyle said that many catalogers know too much. “We get so close
May 2007 From Retail Online Integration
For years now, Garnet Hill, a Franconia, N.H.-based apparel and home furnishings cataloger, has placed follow-up calls whenever customers encounter a problem with the company. Specifically, 24 to 48 hours after a customer complaint, Garnet Hill calls the customer and casually asks how the problem was handled and if it was resolved. Smart and sensitive upselling techniques make Garnet Hill’s customers feel cared about. Liberal employee discounts have its employees wearing the clothing and using the products it sells, so it’s easy for them to personalize the experience. This “touchy-feely” group has products open and laying around so reps literally can get their
Feed the Fire
February 2005 From Retail Online Integration
As the economy improves, labor markets no doubt will begin to open up in some regions, and turnover may become an issue in some catalogers’ contact centers. “Many customer service reps feel they’re undercompensated for the value of the job they do, that is, in relation to the energy they exert on the job and the stress they encounter in dealing with customers all day,” recounts Liz Kislik, president of Liz Kislik Associates, a management consultancy based in Rockville Centre, N.Y. “If they think they can get slightly higher compensation elsewhere, and they have a family to support, they’re almost obligated to leave.”
February 2005 From Retail Online Integration
As the economy improves, labor markets no doubt will begin to open up in some regions, and turnover may become an issue in some catalogers’ contact centers. “Many customer service reps feel they’re undercompensated for the value of the job they do, that is, in relation to the energy they exert on the job and the stress they encounter in dealing with customers all day,” recounts Liz Kislik, president of Liz Kislik Associates, a management consultancy based in Rockville Centre, N.Y. “If they think they can get slightly higher compensation elsewhere, and they have a family to support, they’re almost obligated to leave.”
Feed Fire
February 2005 From Retail Online Integration
Devise a compensation program that galvanizes your contact center reps By Donna Loyle As the economy improves, labor markets no doubt will begin to open up in some regions, and turnover may become an issue in some catalogers' contact centers. "Many customer service reps feel they're undercompensated for the value of the job they do, that is, in relation to the energy they exert on the job and the stress they encounter in dealing with customers all day," recounts Liz Kislik, president of Liz Kislik Associates, a management consultancy based in Rockville Centre, N.Y. "If they think they can get slightly higher
February 2005 From Retail Online Integration
Devise a compensation program that galvanizes your contact center reps By Donna Loyle As the economy improves, labor markets no doubt will begin to open up in some regions, and turnover may become an issue in some catalogers' contact centers. "Many customer service reps feel they're undercompensated for the value of the job they do, that is, in relation to the energy they exert on the job and the stress they encounter in dealing with customers all day," recounts Liz Kislik, president of Liz Kislik Associates, a management consultancy based in Rockville Centre, N.Y. "If they think they can get slightly higher
From Holsteins to Hogs
May 2002 From Retail Online Integration
When Doug Hershey graduated from Penn State with a degree in Dairy Science, a career with cows seemed the logical path. A native of Lancaster, PA, and grandson of a dairy farmer, Hershey’s first job was with the Pennsylvania Holstein Association. “I solicited new members, promoted the association and created ads to help members promote their cattle to farmers.” During the four years he worked at the association, Hershey started dating Jill Dorminy (they later married). Through Jill’s church, Hershey met a man named Donny Beaver. About that time, Beaver and Ben Stapelfeld (current chairman of New Pig) bought an industrial cleaning company.
May 2002 From Retail Online Integration
When Doug Hershey graduated from Penn State with a degree in Dairy Science, a career with cows seemed the logical path. A native of Lancaster, PA, and grandson of a dairy farmer, Hershey’s first job was with the Pennsylvania Holstein Association. “I solicited new members, promoted the association and created ads to help members promote their cattle to farmers.” During the four years he worked at the association, Hershey started dating Jill Dorminy (they later married). Through Jill’s church, Hershey met a man named Donny Beaver. About that time, Beaver and Ben Stapelfeld (current chairman of New Pig) bought an industrial cleaning company.
Selecting a Print Location for Your Catalog Version
November 2001 From Retail Online Integration
Choosing a print location for your international catalog requires more than throwing a dart at a world map while blindfolded. When marketing overseas, should you print and mail your catalog in the United States or in your target country? An economical solution is based on production, distribution and your marketing strategy, according to Tim Ohnmacht, manager of international business development for printing company Quad/Graphics. Your marketing strategy and mail volume largely dictate your printing and mailing location. For example, if you’re banking on the cache of being an American company, consider printing your catalog in the States and mailing your piece using the
November 2001 From Retail Online Integration
Choosing a print location for your international catalog requires more than throwing a dart at a world map while blindfolded. When marketing overseas, should you print and mail your catalog in the United States or in your target country? An economical solution is based on production, distribution and your marketing strategy, according to Tim Ohnmacht, manager of international business development for printing company Quad/Graphics. Your marketing strategy and mail volume largely dictate your printing and mailing location. For example, if you’re banking on the cache of being an American company, consider printing your catalog in the States and mailing your piece using the
Day With A Pro - Catalog Copywriter (1,290 words)
July 2000 From Retail Online Integration
By Melissa Sepos Some people soak in Palmolive dish detergent; copywriter Kevin Kotowski soaks in creativity. Like most writers, Kotowski, partner at creative agency Olson, Kotowski and Co. in Los Angeles, needs to absorb the qualities, the "hook" of the product he will be writing about. A copywriter for 18 years, Kotowski says the majority of his job is spent absorbing. Catalog copywriters need to be able to assimilate vast amounts of information about a catalog's products and philosophy, its employees and its customers. Kotowski says that all this data, or "front-end" work, is
July 2000 From Retail Online Integration
By Melissa Sepos Some people soak in Palmolive dish detergent; copywriter Kevin Kotowski soaks in creativity. Like most writers, Kotowski, partner at creative agency Olson, Kotowski and Co. in Los Angeles, needs to absorb the qualities, the "hook" of the product he will be writing about. A copywriter for 18 years, Kotowski says the majority of his job is spent absorbing. Catalog copywriters need to be able to assimilate vast amounts of information about a catalog's products and philosophy, its employees and its customers. Kotowski says that all this data, or "front-end" work, is
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