Search results for Paul Fredrick
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November 8, 2011 From Digby
Paul Fredrick announced the launch of a smartphone-optimized website that creates a rich and unique mobile shopping experience for consumers whether at home or on the go.
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Paul Fredrick Uses DRTV to Recruit New Customers
September 2011 From Retail Online Integration
Paul Fredrick, a cross-channel retailer of men's tailored clothing and accessories, is returning to its roots as an old-school direct marketer to acquire new customers — albeit in a slightly different medium.
September 2011 From Retail Online Integration
Paul Fredrick, a cross-channel retailer of men's tailored clothing and accessories, is returning to its roots as an old-school direct marketer to acquire new customers — albeit in a slightly different medium.
January 2011 From Retail Online Integration
As we ring in a new year, many retailers are wondering what's in store for 2011. With an economy that's still bouncing back from the Great Recession, it's hard to predict the future (yet we're going to try anyway). For many retailers, 2010 proved to be a year of recovery. They're hoping to continue down that path again this year. To help you get a feel for what lies ahead, Retail Online Integration surveyed leaders in the cross-channel and e-commerce retail space in the fall of last year to get their predictions for 2011. Here's what we learned.
Prospecting - Paul Fredrick, GreatSkin, Zappos
July 2009 From Retail Online Integration
Magazine Space Ads Grab New Names for Paul Fredrick; GreatSkin's Unique Affiliate Program Delivers Prospects; Zappos Turns to Magalogs for Leads.
July 2009 From Retail Online Integration
Magazine Space Ads Grab New Names for Paul Fredrick; GreatSkin's Unique Affiliate Program Delivers Prospects; Zappos Turns to Magalogs for Leads.
ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
A Mailer's Take on the State of Postal Mailings, Part 2
May 5, 2009 From Tactics & Tips
In our April 21 edition, we caught up with Allen Abbott, EVP/COO at Paul Fredrick MenStyle, a Fleetwood, Pa.-based marketer of men’s apparel, who shared his views on where the U.S. Postal Service is headed and how catalog mailers fit into the picture. Here's part 2 of that interview. (For part 1, click here.) —Paul Miller
May 5, 2009 From Tactics & Tips
In our April 21 edition, we caught up with Allen Abbott, EVP/COO at Paul Fredrick MenStyle, a Fleetwood, Pa.-based marketer of men’s apparel, who shared his views on where the U.S. Postal Service is headed and how catalog mailers fit into the picture. Here's part 2 of that interview. (For part 1, click here.) —Paul Miller
A Mailer's Take on the State of Catalog Mailings, Part 1
April 21, 2009 From Tactics & Tips
Historically, catalogers have relied heavily on printers and consultants to keep them abreast of postal matters. There have been, and will continue to be, plenty of exceptions, of course. One such exception is Allen Abbott, EVP/COO at Paul Fredrick MenStyle, a Fleetwood, Pa.-based marketer of men’s apparel. An active backer and member of the upstart American Catalog Mailers Association, Allen gives one mailer’s view of where the U.S. Postal Service is headed and how catalog mailers fit into the picture. Here's part 1 of that interview; part 2 will appear in our May 5 edition.
April 21, 2009 From Tactics & Tips
Historically, catalogers have relied heavily on printers and consultants to keep them abreast of postal matters. There have been, and will continue to be, plenty of exceptions, of course. One such exception is Allen Abbott, EVP/COO at Paul Fredrick MenStyle, a Fleetwood, Pa.-based marketer of men’s apparel. An active backer and member of the upstart American Catalog Mailers Association, Allen gives one mailer’s view of where the U.S. Postal Service is headed and how catalog mailers fit into the picture. Here's part 1 of that interview; part 2 will appear in our May 5 edition.
Juggling Stats?
April 2009 From Retail Online Integration
Multichannel merchants are born multitaskers. They juggle the planning of multiple seasons and offers, industry macro and micro trends, numerous categories, SKUs, forecasts, vendors, inventory levels, management expectations, channels, customer feedback, product reviews, creative input, trips for sourcing, and product development processes. Their time — your time — is precious and must be used strategically.
April 2009 From Retail Online Integration
Multichannel merchants are born multitaskers. They juggle the planning of multiple seasons and offers, industry macro and micro trends, numerous categories, SKUs, forecasts, vendors, inventory levels, management expectations, channels, customer feedback, product reviews, creative input, trips for sourcing, and product development processes. Their time — your time — is precious and must be used strategically.
A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
September 2008 From Home Page
Catalog Success: Where’s the company headquartered? Scott Drayer: Fleetwood, Pennsylvania, which is about midway between Allentown and Reading. And about an hour-and-a-half north of Philadelphia. CS: What’s your customer demographics? SD: It’s male professionals. It’s going to be a little bit older; we look at probably about 35 to 60 [years of age], focusing on dress shirts and ties. Like I said, it’s more of a professional male, higher income and family-oriented, although there’s a good possibility that he’s an empty nester at this point. CS: What’s the primary merchandise offered in the catalog? SD: Men’s business dress. Our roots have
September 2008 From Home Page
Catalog Success: Where’s the company headquartered? Scott Drayer: Fleetwood, Pennsylvania, which is about midway between Allentown and Reading. And about an hour-and-a-half north of Philadelphia. CS: What’s your customer demographics? SD: It’s male professionals. It’s going to be a little bit older; we look at probably about 35 to 60 [years of age], focusing on dress shirts and ties. Like I said, it’s more of a professional male, higher income and family-oriented, although there’s a good possibility that he’s an empty nester at this point. CS: What’s the primary merchandise offered in the catalog? SD: Men’s business dress. Our roots have
Audio: A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
September 2008 From Home Page
Click here to listen to our full interview with September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle.
September 2008 From Home Page
Click here to listen to our full interview with September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle.
Profile of Success: Tailor-Made for Growth
September 2008 From Retail Online Integration
What Got Him Here: Direct marketing education in college. Noting that it’s an uncommon trait in the direct marketing business, Scott Drayer prepped for his future career as a student at Penn State University. “I took some direct marketing classes in college,” he says, “which I guess is kind of a rarity.” Upon his graduation, Drayer saw his first opportunity at Paul Fredrick. “I applied for, and was hired as, a circulation assistant,” he says. In his eight-plus years at Paul Fredrick, Drayer has been promoted several times, including to his current position as director of marketing in February 2006. What’s Made Him
September 2008 From Retail Online Integration
What Got Him Here: Direct marketing education in college. Noting that it’s an uncommon trait in the direct marketing business, Scott Drayer prepped for his future career as a student at Penn State University. “I took some direct marketing classes in college,” he says, “which I guess is kind of a rarity.” Upon his graduation, Drayer saw his first opportunity at Paul Fredrick. “I applied for, and was hired as, a circulation assistant,” he says. In his eight-plus years at Paul Fredrick, Drayer has been promoted several times, including to his current position as director of marketing in February 2006. What’s Made Him
Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session
March 2008 From Tactics & Tips
Merchandise is still king. That was only one of a handful of themes taken from a wide-ranging and spirited session at last week’s NEMOA Spring 2008 Conference in Cambridge, Mass. This particular session included Derrick Egbert, president of New Perspectives; Allen Abbott, EVP/COO of Paul Frederick MenStyle; Jonathan Fleischmann, president/ CEO of the Potpourri Group; and Dana Pappas, COO/CFO of Plow & Hearth. It focused on the pressures of managing a catalog business in today’s uncertain economic times. Below are some of the tips/observations taken from the panelists and audience members. * Merchandise: “It’s the starting point,” Fleischmann said. The need for collaboration
March 2008 From Tactics & Tips
Merchandise is still king. That was only one of a handful of themes taken from a wide-ranging and spirited session at last week’s NEMOA Spring 2008 Conference in Cambridge, Mass. This particular session included Derrick Egbert, president of New Perspectives; Allen Abbott, EVP/COO of Paul Frederick MenStyle; Jonathan Fleischmann, president/ CEO of the Potpourri Group; and Dana Pappas, COO/CFO of Plow & Hearth. It focused on the pressures of managing a catalog business in today’s uncertain economic times. Below are some of the tips/observations taken from the panelists and audience members. * Merchandise: “It’s the starting point,” Fleischmann said. The need for collaboration
Don’t Take This Year’s Postal Increase Lightly
February 2008 From The Corner View
Earlier this month, catalogers and other businesses that rely so heavily on the USPS realized a “dream” more than a dozen years in the making. They were “treated” to their first postal rate adjustment under the new postal reform law. Under its new rate-making powers, giving it the freedom to set rates as long as they’re no greater than consumer price index (CPI) levels, the USPS announced the increase for noncarrier route flats, the key catalog category, would be less than 1 percent. The worst news was that it would take effect this spring, just a year after the final postage increase under the
February 2008 From The Corner View
Earlier this month, catalogers and other businesses that rely so heavily on the USPS realized a “dream” more than a dozen years in the making. They were “treated” to their first postal rate adjustment under the new postal reform law. Under its new rate-making powers, giving it the freedom to set rates as long as they’re no greater than consumer price index (CPI) levels, the USPS announced the increase for noncarrier route flats, the key catalog category, would be less than 1 percent. The worst news was that it would take effect this spring, just a year after the final postage increase under the
Catalog Success 200
March 2007 From Retail Online Integration
Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05
March 2007 From Retail Online Integration
Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05
E-mail Marketing: Four Tips to Combat E-mail List Fatigue
January 2007 From Tactics & Tips
E-mail address churn and list fatigue plague your e-mail marketing campaigns, whether you’re aware of it or not. And the fewer addresses you have to e-mail, the fewer sales you close as a result. On a recent conference call hosted by NCR E-commerce Solutions, marketers, including men’s apparel cataloger Paul Fredrick MenStyle and a multichannel apparel and home goods merchant, offered several pointers on how to track, reduce and otherwise combat list fatigue. 1. Limit the number of e-mails you send. One merchant’s hard and fast rule is that customers never receive more than one e-mail per week, even during the holidays. While this merchant
January 2007 From Tactics & Tips
E-mail address churn and list fatigue plague your e-mail marketing campaigns, whether you’re aware of it or not. And the fewer addresses you have to e-mail, the fewer sales you close as a result. On a recent conference call hosted by NCR E-commerce Solutions, marketers, including men’s apparel cataloger Paul Fredrick MenStyle and a multichannel apparel and home goods merchant, offered several pointers on how to track, reduce and otherwise combat list fatigue. 1. Limit the number of e-mails you send. One merchant’s hard and fast rule is that customers never receive more than one e-mail per week, even during the holidays. While this merchant
