The Retailer's Guide to Cross-Channel Success
Search results for OfficeMax Incorporated
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August 23, 2010 From MediaPost
It's time to outfit the kiddies to go back to school and OfficeMax is partnering with Payless for a second year with a cross-promotion offering two of the essentials: school supplies and shoes....
December 2009 From Retail Online Integration
For successful navigation to lead to higher conversion rates, you must provide shoppers several different ways to shop your site. It's a paradigm shift for merchandisers accustomed to organizing a store or catalog by the type of product, which is the kind of one-dimensional navigation that will hinder your success online.
Prospecting - Crutcheze.com, OfficeMax, Sears, J.C. Penney
August 2009 From Retail Online Integration
Crutcheze.com Leans on Search for Growth; OfficeMax Targets Women With New Catalogs, Campaign; Sears, Penney Ramp Up Diverse, Seasonal Campaigns.
August 2009 From Retail Online Integration
Crutcheze.com Leans on Search for Growth; OfficeMax Targets Women With New Catalogs, Campaign; Sears, Penney Ramp Up Diverse, Seasonal Campaigns.
MeritDirect Event Panel Heading Back to the Future, Part 3
July 23, 2009 From News
Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.
July 23, 2009 From News
Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.
A Chat With April's Profile, Terry Powers, founder/president, ComputerGear
April 1, 2009 From Home Page
A chat with Terry Powers, founder and president of ComputerGear, a catalog/multichannel merchant of computer-themed apparel and games — T-shirts, gadgets, books, among other things.
April 1, 2009 From Home Page
A chat with Terry Powers, founder and president of ComputerGear, a catalog/multichannel merchant of computer-themed apparel and games — T-shirts, gadgets, books, among other things.
Catalogers' Updates and People on the Move
February 2009 From Retail Online Integration
Pan American Develop-ment Foundation (PADF): This nonprofit organization that creates public-private partnerships to assist disadvantaged people in Latin America and the Caribbean has launched a print catalog of corporate social responsibility and cause-related marketing opportunities in those regions. The 28-page book provides an overview of PADF projects that are well-suited for private-sector participation.
February 2009 From Retail Online Integration
Pan American Develop-ment Foundation (PADF): This nonprofit organization that creates public-private partnerships to assist disadvantaged people in Latin America and the Caribbean has launched a print catalog of corporate social responsibility and cause-related marketing opportunities in those regions. The 28-page book provides an overview of PADF projects that are well-suited for private-sector participation.
Holiday Survey Roundup
January 13, 2009 From Tactics & Tips
With the holiday shopping season now all wrapped up, here's a look back at several reports over the past month to provide an overview of how it all went down — both from what was predicted to what actually transpired.
January 13, 2009 From Tactics & Tips
With the holiday shopping season now all wrapped up, here's a look back at several reports over the past month to provide an overview of how it all went down — both from what was predicted to what actually transpired.
Special Report: Sustainability & the Environment
June 2008 From Retail Online Integration
The ever-so-common phrase “going green” means taking the three basic principles of sustainability and applying them everywhere you can in your organization. These principles, of course, are: Reduce — lower your waste and consumption; Reuse — using items multiple times for the same thing; and Recycle — giving something a second life. Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came
June 2008 From Retail Online Integration
The ever-so-common phrase “going green” means taking the three basic principles of sustainability and applying them everywhere you can in your organization. These principles, of course, are: Reduce — lower your waste and consumption; Reuse — using items multiple times for the same thing; and Recycle — giving something a second life. Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came
Headline
December 2007 From Retail Online Integration
People On the Move Neiman Marcus: The multichannel apparel marketer has promoted its retail division president/CEO Karen Katz to executive vice president of the parent company, Neiman Marcus Group. The company has also promoted the Group’s senior vice president and CFO James Skinner to executive vice president and CFO. Sears: The multichannel retailer has hired Louis Ramery as its new senior vice president, customer relationship marketing. Ramery, who’ll have overall responsibilities for developing and executing the Sears Holdings’ relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings’ chief marketing officer. He was previously with Digitas, a marketing agency network. J.C. Penney: The multichannel
December 2007 From Retail Online Integration
People On the Move Neiman Marcus: The multichannel apparel marketer has promoted its retail division president/CEO Karen Katz to executive vice president of the parent company, Neiman Marcus Group. The company has also promoted the Group’s senior vice president and CFO James Skinner to executive vice president and CFO. Sears: The multichannel retailer has hired Louis Ramery as its new senior vice president, customer relationship marketing. Ramery, who’ll have overall responsibilities for developing and executing the Sears Holdings’ relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings’ chief marketing officer. He was previously with Digitas, a marketing agency network. J.C. Penney: The multichannel
Are Your Mailings Irrelevant or Just Plain Stale?
October 30, 2007 From Terry Jukes
Lately I’ve noticed I’ve been getting repeat mailings from large B-to-B office suppliers — and they all look the same. It probably doesn’t help that Office Depot, Staples and OfficeMax have similar corporate colors. They all seem stuck in their “10 percent or $10 off” offer, or some version of it. To make matters even more boring, the mailings always seem to be in one of two or three standard formats. You know the ones: large postcards, #10 solo or folded flyer.
You look at them and say, “Oh, that again,” and toss it. It got me thinking about the opportunity we
October 30, 2007 From Terry Jukes
Lately I’ve noticed I’ve been getting repeat mailings from large B-to-B office suppliers — and they all look the same. It probably doesn’t help that Office Depot, Staples and OfficeMax have similar corporate colors. They all seem stuck in their “10 percent or $10 off” offer, or some version of it. To make matters even more boring, the mailings always seem to be in one of two or three standard formats. You know the ones: large postcards, #10 solo or folded flyer.
You look at them and say, “Oh, that again,” and toss it. It got me thinking about the opportunity we
CS0907_IndustryEye
September 2007 From Retail Online Integration
NEMOA at 60: ‘Small’ Event Yields Big Ideas This month’s NEMOA conference in Portland, Maine, Sept. 19-21, marks the 60th anniversary for what started — and remains — a small specialized trade group. For many long-time members, NEMOA is all about conferences. The group holds semiannual conferences each March and September designed for catalog/multichannel marketers. “The main value of NEMOA is being able to get together and network,” says 20-year member Dan Walter, president and founder of Eagle America, a woodworking tools and accessories catalog. “You learn tricks of the trade from the people you meet, whether it be from a high-powered speaker
September 2007 From Retail Online Integration
NEMOA at 60: ‘Small’ Event Yields Big Ideas This month’s NEMOA conference in Portland, Maine, Sept. 19-21, marks the 60th anniversary for what started — and remains — a small specialized trade group. For many long-time members, NEMOA is all about conferences. The group holds semiannual conferences each March and September designed for catalog/multichannel marketers. “The main value of NEMOA is being able to get together and network,” says 20-year member Dan Walter, president and founder of Eagle America, a woodworking tools and accessories catalog. “You learn tricks of the trade from the people you meet, whether it be from a high-powered speaker
Decorize Debuts At OfficeMax
June 2007 From News
Decorize, Springfield, Mo., announced Thursday that it has delivered an exclusive line of home office desk accessories to OfficeMax, Itasca, Ill., which operates more than 900 stores nationwide. The line includes two collections of desk accessories, lamps and well décor. “These collections for OfficeMax are another example of the strengths of our design team,” said Decorize CEO Steve Crowder. “Our vertically integrated platform continues to be the model for excellence in decorated home accents, and we look forward to demonstrating our expanding capabilities as we open new capacity in Indonesia.” Founded in 2000, Decorize has served more than 3,000 small and large
June 2007 From News
Decorize, Springfield, Mo., announced Thursday that it has delivered an exclusive line of home office desk accessories to OfficeMax, Itasca, Ill., which operates more than 900 stores nationwide. The line includes two collections of desk accessories, lamps and well décor. “These collections for OfficeMax are another example of the strengths of our design team,” said Decorize CEO Steve Crowder. “Our vertically integrated platform continues to be the model for excellence in decorated home accents, and we look forward to demonstrating our expanding capabilities as we open new capacity in Indonesia.” Founded in 2000, Decorize has served more than 3,000 small and large
A Chat With Sue Landay, President, Trainer’s Warehouse
February 2006 From All About ROI
© Profile of Success, Catalog Success magazine, February 2006 Catalog Success: When was the catalog established? Sue Landay: The business was started in 1993 and our first catalog was in 1994. It was a two-color catalog. CS: Where are your headquarters? SL: Natick, Mass. About 20 miles west of Boston. CS: What is your primary merchandise? SL: We have unusual tools and toys for classroom teachers and trainers. For example, beyond what you might expect such as easels and markers, we have reusable name cards. We have signs for the classroom, such as “Cell Phones Irritate Learning,” and other funny, off-the-wall signs. We have
February 2006 From All About ROI
© Profile of Success, Catalog Success magazine, February 2006 Catalog Success: When was the catalog established? Sue Landay: The business was started in 1993 and our first catalog was in 1994. It was a two-color catalog. CS: Where are your headquarters? SL: Natick, Mass. About 20 miles west of Boston. CS: What is your primary merchandise? SL: We have unusual tools and toys for classroom teachers and trainers. For example, beyond what you might expect such as easels and markers, we have reusable name cards. We have signs for the classroom, such as “Cell Phones Irritate Learning,” and other funny, off-the-wall signs. We have
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