Found 40 item(s). Displaying 1-15
Burberry, H&M and Macy's Launch on Google+
November 10, 2011
From Retail Wire
A number of merchants including Burberry, H&M and Macy's have launched brand pages on Google+. As of Nov. 8, Burberry had 12,349 followers, H&M had 10,383 and Macy's had 10,767. According to the official Google blog, "So far Google+ has focused on connecting people with other
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More Catalog Apps Popping Up
August 2, 2011
From Meredith Cunningham
In the July/August issue of
Retail Online Integration, I discussed the growing trend of catalog apps for tablets, primarily the iPad. I'd never heard of such thing until I went to the Internet Retailer Conferenc
e & Exhibition in San Diego this past June. It was there that I discovered Coffee Table
and Catalog Spree. In the month-and-a-half since the show, several other catalog apps for the iPad have popped up.
Greener Pastures for Traditional Catalogs
August 2011
From Retail Online Integration
At the Internet Retailer Conference & Exhibition in San Diego this past June, I stumbled upon a new iPad app that’s contributing to the mobile shopping craze. The app is called Coffee Table, and it’s revolutionizing and re-energizing the catalog industry in a very green way.
Thoughts on Another IRCE Gone By
June 24, 2011
From Joe Keenan
While bad news around the economy continues to pile up — a plunging stock market, troublesome unemployment, a soft housing market, national debt that's out of control — the e-commerce industry seems unaffected. E-commerce sales are steadily rising and for many cross-channel retailers the channel is a bright spot in an otherwise dark place. This mood was certainly reflected at IRCE, where people were upbeat with where they were at and optimistic about their future.
IRCE: Takeaways on Marketing, Facebook and Catalogs
June 23, 2011
From ROI Report
Last week's Internet Retailer Conference & Exhibition in San Diego had a wealth of vendors and speakers relevant to cross-channel retailers. Here are some of the event's key takeaways:
IRCE: How ReStockIt.com is Growing in a Volatile Economy
June 17, 2011
From ROI Report
Sporting impressive growth numbers — from just over $1.1 million in annual revenues in 2004 to projected revenues of $26.6 million this year — ReStockIt.com hasn't only weathered the storm of one of the most difficult economic environments in 80-plus years, it's thrived.
IRCE: Retargeting Yields Increased Revenues for Build.com, Tommy Hilfiger
June 16, 2011
From ROI Report
In a session yesterday at the Internet Retailer Conference & Exhibition in San Diego, Brandon Proctor, vice president of marketing at Build.com, and Jared Blank, vice president of e-commerce at Tommy Hilfiger, discussed how their brands have benefited from retargeting.
IRCE: Does a Group-Buying Site Make Sense for Your Business?
June 16, 2011
From ROI Report
Curious about adding daily-deal sites to your list of marketing platforms? A lot of retailers are. Daily-deal sites are one of the fastest growing and hottest technologies in the retail industry today. But offering a daily deal requires a lot of hard work. Bob McKeon, founder and CEO of PictureItOnCanvas.com
, shared his brand's experience working with Groupon at the Internet Retailer Conference & Exhibition yesterday in San Diego.
How to Find the Best Keywords for Your Brand
June 15, 2011
From ROI Report
An important factor to success for any online retailer is which keywords to find and add to your search marketing efforts. Most retailers keep a lid on their most successful keywords, but the process for finding them isn't exactly a secret. Kate Goodman, vice president of e-commerce at women's apparel retailer Talbots, and Courtney Wegner, client services manager at iProspect
, a search marketing firm, shared best practices to finding your brand's keywords in a session titled, How I Found My Best Keywords, at the Internet Retailer Conference & Exhibition in San Diego yesterday.
The Blurring Lines of Channel Convergence
March 28, 2011
From ROI Report
The traditional definition of convergence has evolved to mean something much more than the ability to view media across three screens (computer, mobile, television). The term now represents the blurring of the lines between media delivery, social interaction, mobile experiences, and even the physical and digital worlds. Here are nine things that happened in the last year to bring convergence into focus:
Another Stop on the Retail Conference Circuit?
February 10, 2011
From Joe Keenan
Greetings from sunny San Diego, where I'm covering the Online Marketing Summit (OMS) for sister publication eM+C. I know, San Diego in February, tough gig.