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A How-to-Do-Everything-Great-in-2012 Guide for Cross-Channel Retailers
February 1, 2012
From Retail Online Integration
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure to check out this guide. We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead. W
Prognosis: Baby Steps
January 2010
From Retail Online Integration
In late November, we surveyed the
All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
MeritDirect Event Panel Heading Back to the Future, Part 3
July 23, 2009
From News
Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.
MeritDirect Event Panel Heading Back to the Future, Part 2
July 15, 2009
From News
In a no-holds-barred, all-telling session during last week's MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around.
MeritDirect Event Panel Heading Back to the Future, Part 1
July 10, 2009
From News
In a session during the July 9-10 MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B catalogers and All About ROI On the Web columnist Terry Jukes candidly discussed how they’re going to retool and ready themselves for an economic recovery, all while enduring the current recession.
Proper Positioning
September 2007
From All About ROI
Few catalog/multichannel merchants include inserts in their prospecting or retention media plans, a fact that continues to baffle those who use inserts profitably. Most catalogers use bounceback catalogs as a kind of retention insert (though most don’t think of them as inserts). Few consider the strategic value of inserts to their retention rates, not to mention prospecting media mix. But there are countless other strategic benefits of including inserts in your prospecting. The assorted retention plans that can help you achieve overall business goals are worth looking into. Consider the strategic value of inserts for prospecting and retention separately. Strategic Prospecting Benefits 1. Inserts are an
Industry Eye: Key Multichannel Execs Join Catalog Success Editorial Board
January 2007
From Retail Online Integration
Top executives from catalogers Acorn Media, Lillian Vernon, Plow & Hearth, The Nailco Group and Headsets.com, were named to the 2007 Catalog Success Editorial Advisory Board, effective this issue. Board members are consulted on a regular basis to help bring forth improvements to the content of the magazine. Incoming board members are Miguel Penella, president of video and gifts cataloger Acorn Media; Mike Muoio, president/CEO of general merchandise cataloger Lillian Vernon; Jean Giesmann, vice president creative services at home and garden products cataloger Plow & Hearth, a unit of 1-800-FLOWERS.COM; Larry Gaynor, president of B-to-B beauty salon supplies cataloger The Nailco Group; and Mike
Customer Retention: Keep ’Em And Hold ’Em
December 2006
From Retail Online Integration
Beyond death, taxes and postal rate hikes, most catalogers’ primary worry in life is retaining customers. Aside from continuously offering appealing products and services, there are a number of effective approaches you need to take to keep your customers happy and doing repeat business with you. Naturally, the question is, “What methods can I try that I haven’t already tried 10 times?” For a few possible answers and techniques for you to test in different departments, consider the strategies offered by several catalog experts. Customer Service Good customer service starts with the first interaction you have with customers. And if your call center
E-commerce Insights:
Improve Your E-mail Sign-up Process
September 2006
From Retail Online Integration
How can you get more e-mail sign-ups from your site visitors? E-mail sign-up is simple: a few clicks followed by a handful of keystrokes. But the same process of close comparative scrutiny also can improve complex processes, such as cart and check-out. This article focuses on the e-mail sign-up process at 45 multichannel retailers. For this study, I pulled 45 sites at random, taken from some of the larger merchants in the country. I signed up for e-mail at each using a fresh Gmail account. (For the full methodology and detailed scores and notes for each site, visit www.rimmkaufman.com/e-mail-sign-up-study.) I conducted these tests in
The Year in Review
December 2005
From All About ROI
Each December I like to look back to see what the year brought, what news, trends and activities may have impacted the catalog/e-commerce industry. And 2005 was another eventful year. Mergers and acquisitions continued heating up. Kmart merged with Sears/Lands’ End. Private equity firm Bain Capital Partners bought multititle cataloger School Specialty. American Capital Strategies bought Potpourri Group. InterActive Corp. purchased Cornerstone Brands. In some ways this could be called the Year of the Private Investor. Private equity houses discovered something we already know: The catalog/e-commerce industry is dynamic and full of rich potential. My message to those private investors: “Welcome to
Congratualtions to the Catalogers of the Year
July 2005
From Retail Online Integration
We here at Catalog Success are proud to once again honor a select group of merchants. The 2005 Catalog Success Catalogers of the Year represent some of the best minds in the industry. And their expertise runs the gamut: from branding to customer service to merchandising. Pat Connolly, chief marketing officer at Williams-Sonoma, is one of the catalog industry’s high priests of branding. Indeed, his skills in this area are legendary in the industry. And the results of his efforts are apparent: Williams-Sonoma’s direct division alone will account for about $1.5 billion of the company’s estimated $3.5 billion in sales this year. In our
Catalogers of the Year
July 2005
From Retail Online Integration
On the following pages you’ll meet the winners of the fourth annual Catalogers of the Year awards. We’re honored to recognize the contributions these three professionals have made to the catalog and e-commerce industries. This year’s winners exemplify the astounding level of quality in branding, customer service and merchandising this industry enjoys. The winners include: 1. a former museum director who now sells museum shop-quality educational toys to a national audience via her catalog; 2. a transplanted Briton who has built a thriving company selling telephony equipment; and 3. an industry veteran whose reputation as a maverick in branding, direct marketing and channel-integration
Staffing for Growth: Focus on Human Resources
July 2004
From Retail Online Integration
While heading up two businesses in the late 1990s, Mike Faith had difficulty finding quality telephone headsets at reasonable prices. Even more frustrating was the substandard customer service he said he found among the companies in that field. He realized he could fill a void in the industry. “My entrepreneurial opportunity radar went berserk,” he recalls. “I saw too big an opportunity and had to capitalize on it. … That’s very much my style.” Six weeks later (in 1998), with $40,000 in startup capital, Faith established San Francisco-based Headsets.com where he now serves as president. The company, which primarily sells headsets and related