The Retailer's Guide to Cross-Channel Success
Search results for Victoria's Secret
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July 28, 2010 From Crain's New York Business
Bedbugs — nocturnal, bloodsucking insects about the size of an apple seed and notoriously tough to eradicate — are taking a bite out of Manhattan business this summer. The bugs may be little, but their effect can be big, from damaging a brand's image, to sparking major changes in retailers'...
Limited Brands Reports June 2010 Sales
July 8, 2010 From Interest!ALERT
COLUMBUS, Ohio, July 8 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO ) (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO ) The company reported a comparable store sales increase of 8 percent for the 22 weeks ended July 3, 2010, compared to the 22 weeks ended July 4, 2009. The company reported net sales of $3.554...
July 8, 2010 From Interest!ALERT
COLUMBUS, Ohio, July 8 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO ) (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO ) The company reported a comparable store sales increase of 8 percent for the 22 weeks ended July 3, 2010, compared to the 22 weeks ended July 4, 2009. The company reported net sales of $3.554...
May 25, 2010 From Direct
Victoria's Secret anticipates its inventory levels will be down in the low- to mid-single digits this quarter, and plans to throttle back on its discounting-based promotional activity, as it won’t need to clear merchandise out. As a result, the direct aspect of the company’s semiannual sale will be shortened by
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Understanding How Retail Brands Influence Consumers
January 5, 2010 From The ROI Report
Brands aren't trying to influence a person; they're trying to influence the mind. They take the time to study how the mind functions, makes decisions and how it can be most predictably influenced. Brands aren't trying to meet people's needs. Rather, they're trying to meet their wants. You must understand consumers’ wants in order to influence them to your way of thinking.
January 5, 2010 From The ROI Report
Brands aren't trying to influence a person; they're trying to influence the mind. They take the time to study how the mind functions, makes decisions and how it can be most predictably influenced. Brands aren't trying to meet people's needs. Rather, they're trying to meet their wants. You must understand consumers’ wants in order to influence them to your way of thinking.
October 2009 From Retail Online Integration
Victoria's Secret Online, Offline Coupons Draw Shoppers; Target Catalog Goes Back to School
Reign with a Little Fun
August 2002 From Home Page
If you're going to dominate a category, introduce frivolous items from time to time. They may even get you some extra publicity. -Cynthia Fields, former president and CEO, Victoria's Secret
August 2002 From Home Page
If you're going to dominate a category, introduce frivolous items from time to time. They may even get you some extra publicity. -Cynthia Fields, former president and CEO, Victoria's Secret
The Mark Group - Branded Online (2,303 words)
February 2001 From Retail Online Integration
By Alicia Orr With all of the excitement of the Internet in the past few years, some catalogers have forgotten the most basic rule of direct marketing; that it must first focus on providing customer satisfaction. One company that has not forgotten this is The Mark Group, the Boca Raton, FL-based company that publishes the Boston Proper, Charles Keath and Mark, Fore & Strike catalogs. As company CEO Michael Tiernan projected a year and a half ago: "As e-commerce evolves... ultimately success is not dependent on Web traffic, click-through rates or market capitalization, but on earning customer trust on every single transaction." Today, a
February 2001 From Retail Online Integration
By Alicia Orr With all of the excitement of the Internet in the past few years, some catalogers have forgotten the most basic rule of direct marketing; that it must first focus on providing customer satisfaction. One company that has not forgotten this is The Mark Group, the Boca Raton, FL-based company that publishes the Boston Proper, Charles Keath and Mark, Fore & Strike catalogs. As company CEO Michael Tiernan projected a year and a half ago: "As e-commerce evolves... ultimately success is not dependent on Web traffic, click-through rates or market capitalization, but on earning customer trust on every single transaction." Today, a
Who's Making the Net Work? (1,273 words)
June 1999 From Retail Online Integration
by Jack Schmid My first formal introduction to Marks & Spencer, England's giant retailer, was to fly to London to have lunch with the chairman. M&S was considering expanding its direct selling efforts into an expansion of its home catalog and into an apparel catalog. The chairman asked all the preliminary questions about our company's credentials and why M&S should employ an American catalog consultant. Apparently those questions were answered to his satisfaction, and he then asked the big question: "Why should M&S be in catalo-ging, anyway?" My answer had little to do directly with cataloging, but a lot to do with the topic
June 1999 From Retail Online Integration
by Jack Schmid My first formal introduction to Marks & Spencer, England's giant retailer, was to fly to London to have lunch with the chairman. M&S was considering expanding its direct selling efforts into an expansion of its home catalog and into an apparel catalog. The chairman asked all the preliminary questions about our company's credentials and why M&S should employ an American catalog consultant. Apparently those questions were answered to his satisfaction, and he then asked the big question: "Why should M&S be in catalo-ging, anyway?" My answer had little to do directly with cataloging, but a lot to do with the topic
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