Search results for BIGresearch, LLC
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Father's Day Spending to Fall
June 9, 2009 From The ROI Report
Bummer, dads: A new survey by the National Retail Federation shows that the kids (and others) will spend less on gifts for Father's Day this year than in the recent past. The 2009 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, reveals that Americans will spend an average of $90.89 on Father's Day gifts, down from $94.54 last year.
June 9, 2009 From The ROI Report
Bummer, dads: A new survey by the National Retail Federation shows that the kids (and others) will spend less on gifts for Father's Day this year than in the recent past. The 2009 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, reveals that Americans will spend an average of $90.89 on Father's Day gifts, down from $94.54 last year.
Recession Even Slows Down the Easter Bunny
April 7, 2009 From Tactics & Tips
It appears as if no one is safe from these difficult economic times — even the Easter Bunny. According to the 2009 Easter Consumer Intentions and Actions Survey from the consumer market intelligence firm BIGresearch, Americans will spend an average of $116.59 on Easter candy, gifts, food and decorations this year, down from $135.03 last year.
April 7, 2009 From Tactics & Tips
It appears as if no one is safe from these difficult economic times — even the Easter Bunny. According to the 2009 Easter Consumer Intentions and Actions Survey from the consumer market intelligence firm BIGresearch, Americans will spend an average of $116.59 on Easter candy, gifts, food and decorations this year, down from $135.03 last year.
Despite Economic Woes, Halloween Spending Expected to Rise
October 2008 From Tactics & Tips
Although Americans have curtailed spending in many areas as a result of the slumping economy, a recent survey suggests Halloween won’t be one of them. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, the average consumer plans to spend $66.54 on the holiday, up from last year’s $64.82. The recent survey polled 8,167 consumers. Here are more of the survey’s findings: * 64.5 percent of consumers surveyed said they plan to celebrate the holiday this year vs. 58.7 percent last year; * total Halloween spending for 2008 is expected to reach $5.77 billion; * respondents plan to
October 2008 From Tactics & Tips
Although Americans have curtailed spending in many areas as a result of the slumping economy, a recent survey suggests Halloween won’t be one of them. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, the average consumer plans to spend $66.54 on the holiday, up from last year’s $64.82. The recent survey polled 8,167 consumers. Here are more of the survey’s findings: * 64.5 percent of consumers surveyed said they plan to celebrate the holiday this year vs. 58.7 percent last year; * total Halloween spending for 2008 is expected to reach $5.77 billion; * respondents plan to
Consumers Plan to Reel In Their Holiday Spending
October 2008 From Tactics & Tips
The nation’s economic struggles will take its toll on retailers this coming holiday season, a recent survey showed. According to the Consumer Intentions & Actions survey from the market research firm BIGresearch, 39 percent of consumers intend to spend less this holiday season than they did last year, an 8 percent increase from last year. The recent survey polled more than 7,500 consumers. Here are some more findings of the survey. * 4.7 percent said they plan to spend more on gifts this year compared to last, down from 6.9 percent who said the same last year; * 31.4 percent said they plan to
October 2008 From Tactics & Tips
The nation’s economic struggles will take its toll on retailers this coming holiday season, a recent survey showed. According to the Consumer Intentions & Actions survey from the market research firm BIGresearch, 39 percent of consumers intend to spend less this holiday season than they did last year, an 8 percent increase from last year. The recent survey polled more than 7,500 consumers. Here are some more findings of the survey. * 4.7 percent said they plan to spend more on gifts this year compared to last, down from 6.9 percent who said the same last year; * 31.4 percent said they plan to
Consumer Confidence Edges Up Slightly
August 2008 From Tactics & Tips
As gas prices across the nation have begun to decline, consumer confidence in the economy appears to be headed in the other direction — albeit slowly. According to the Consumer Intentions & Actions survey for August, conducted by the marketing research firm BIGresearch, 23.6 percent of respondents are confident/very confident in the chances for a strong economy this month, up from July’s record-low of 18.8 percent. The online survey polled more than 7,500 consumers. Here are some more findings: * 48.6 percent said they’ve become more practical in their purchasing, down from last month (50 percent), but still significantly higher than August ’07 (37.9
August 2008 From Tactics & Tips
As gas prices across the nation have begun to decline, consumer confidence in the economy appears to be headed in the other direction — albeit slowly. According to the Consumer Intentions & Actions survey for August, conducted by the marketing research firm BIGresearch, 23.6 percent of respondents are confident/very confident in the chances for a strong economy this month, up from July’s record-low of 18.8 percent. The online survey polled more than 7,500 consumers. Here are some more findings: * 48.6 percent said they’ve become more practical in their purchasing, down from last month (50 percent), but still significantly higher than August ’07 (37.9
Consumers Opt for Staples With Tax Rebate Checks
May 2008 From Tactics & Tips
While consumers still plan to spend nearly 40 percent of their economic stimulus checks, pumping $42.2 billion back into the economy, what they’re planning to spend them on appears to be shifting from when the bill was signed into law in February. According to the 2008 Tax Rebates Consumer Intentions and Actions Survey from the National Retail Federation, conducted by BIGresearch — which polled 8,347 consumers on how they plan to spend their economic stimulus checks — consumers expect to spend more of their checks on necessities like gas and food rather than on discretionary items such as electronics and apparel. Here are
May 2008 From Tactics & Tips
While consumers still plan to spend nearly 40 percent of their economic stimulus checks, pumping $42.2 billion back into the economy, what they’re planning to spend them on appears to be shifting from when the bill was signed into law in February. According to the 2008 Tax Rebates Consumer Intentions and Actions Survey from the National Retail Federation, conducted by BIGresearch — which polled 8,347 consumers on how they plan to spend their economic stimulus checks — consumers expect to spend more of their checks on necessities like gas and food rather than on discretionary items such as electronics and apparel. Here are
Spiraling Economy Has Consumers Cautious
May 2008 From Tactics & Tips
With the economy continuing to struggle, consumers have tightened their purse strings and opted for practicality over discretionary when it comes to spending. According to the latest American Pulse Survey from BIGresearch, which surveyed 4,055 Americans, 61.7 percent said they’re dining out less to cope with the current economic environment. Here are some more noteworthy findings of the survey. * 57.3 percent of respondents have also cut back on their driving; * 47.4 percent are attending fewer movies; * 46.1 percent are forgoing department stores for discount retailers; * 45.3 percent are cutting back on their vacation budgets; * 67.9 percent say gas prices
May 2008 From Tactics & Tips
With the economy continuing to struggle, consumers have tightened their purse strings and opted for practicality over discretionary when it comes to spending. According to the latest American Pulse Survey from BIGresearch, which surveyed 4,055 Americans, 61.7 percent said they’re dining out less to cope with the current economic environment. Here are some more noteworthy findings of the survey. * 57.3 percent of respondents have also cut back on their driving; * 47.4 percent are attending fewer movies; * 46.1 percent are forgoing department stores for discount retailers; * 45.3 percent are cutting back on their vacation budgets; * 67.9 percent say gas prices
Direct Mail’s Influence Grows, Survey Finds
March 2008 From Tactics & Tips
Don’t write off the print catalog just yet, because its influence on consumers actually appears to be growing. According to a recent survey from BIGresearch, direct mail influenced the purchase decisions of 22.5 percent of consumers, up 4.6 percent from 2006. The recent survey polled more than 15,000 consumers. Here are some more noteworthy findings of the survey: * Instant messaging’s and blogging’s influences on purchase decisions on electronics grew the most, with instant messaging rising by 22 percent to 7.5 percent of the responding consumers, and blogging up 21.5 percent to 6.1 percent; * the more traditional media of broadcast and cable TV
March 2008 From Tactics & Tips
Don’t write off the print catalog just yet, because its influence on consumers actually appears to be growing. According to a recent survey from BIGresearch, direct mail influenced the purchase decisions of 22.5 percent of consumers, up 4.6 percent from 2006. The recent survey polled more than 15,000 consumers. Here are some more noteworthy findings of the survey: * Instant messaging’s and blogging’s influences on purchase decisions on electronics grew the most, with instant messaging rising by 22 percent to 7.5 percent of the responding consumers, and blogging up 21.5 percent to 6.1 percent; * the more traditional media of broadcast and cable TV
Spending Expected to Edge Up for Valentine’s Day ’08
February 2008 From Tactics & Tips
Just as consumers catch their collective breaths from the recently completed holiday shopping season, the next shopping event is upon them — Valentine’s Day. And it appears many don’t plan on slowing down. According to the 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch for the National Retail Federation, the average consumer plans to spend $122.98 on Valentine’s Day, up slightly from last year’s average of $119.67. The recent survey polled 8,447 consumers. Here are some more noteworthy findings: * total spending on Valentine’s Day is expected to reach $17.02 billion; * adults ages 25 to 34 plan to spend
February 2008 From Tactics & Tips
Just as consumers catch their collective breaths from the recently completed holiday shopping season, the next shopping event is upon them — Valentine’s Day. And it appears many don’t plan on slowing down. According to the 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch for the National Retail Federation, the average consumer plans to spend $122.98 on Valentine’s Day, up slightly from last year’s average of $119.67. The recent survey polled 8,447 consumers. Here are some more noteworthy findings: * total spending on Valentine’s Day is expected to reach $17.02 billion; * adults ages 25 to 34 plan to spend
Are You Ready For Some Football? Marketers, Audience Are
January 2008 From Tactics & Tips
As the nation’s attention turns to the Super Bowl this weekend, marketers are busy preparing for the subsequent bump in sales associated with the event. According to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers plan to spend an average of $59.90 on Super Bowl-related merchandise, up from last year’s $56.04. The game has taken on “unofficial” holiday status, with 158 million people expected to watch this year’s game. The recent survey polled 8,447 consumers on their shopping behaviors and shopping trends related to the Super Bowl. Here are some more noteworthy findings:
January 2008 From Tactics & Tips
As the nation’s attention turns to the Super Bowl this weekend, marketers are busy preparing for the subsequent bump in sales associated with the event. According to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers plan to spend an average of $59.90 on Super Bowl-related merchandise, up from last year’s $56.04. The game has taken on “unofficial” holiday status, with 158 million people expected to watch this year’s game. The recent survey polled 8,447 consumers on their shopping behaviors and shopping trends related to the Super Bowl. Here are some more noteworthy findings:
New Year, But Same Unsettled Economy
January 2008 From Tactics & Tips
Although the calendar flipped to a new year this month, it appears consumers have carried over their economic concerns from 2007. According to BIGresearch’s Consumer Intentions & Actions survey for January, only 33.6 percent of the respondents are very confident or confident that the economy will be strong, the lowest total recorded since September ’05 (33.4 percent, post-Hurricane Katrina). The recent survey polled more than 8,000 consumers. Here are some more noteworthy findings: * 41.2 percent indicated they plan to become more practical and realistic in their purchasing, up from last month (40.3 percent) and January ’07 (39.6 percent); * 49.9 percent are focusing
January 2008 From Tactics & Tips
Although the calendar flipped to a new year this month, it appears consumers have carried over their economic concerns from 2007. According to BIGresearch’s Consumer Intentions & Actions survey for January, only 33.6 percent of the respondents are very confident or confident that the economy will be strong, the lowest total recorded since September ’05 (33.4 percent, post-Hurricane Katrina). The recent survey polled more than 8,000 consumers. Here are some more noteworthy findings: * 41.2 percent indicated they plan to become more practical and realistic in their purchasing, up from last month (40.3 percent) and January ’07 (39.6 percent); * 49.9 percent are focusing
Halloween Figures to be More Treat Than Trick for Merchants
October 2007 From Tactics & Tips
On the eve of Halloween, a recent survey suggests the holiday is doing little to scare consumers from spending. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers spent more on Halloween this year. Survey respondents indicated they would spend an average of $64.82 on Halloween items, compared to $59.06 last year. The survey, conducted Sept. 4-11, polled 8,877 consumers. Here are some interesting findings of the survey. * The average person will spend $23.33 on Halloween costumes; * Young adults ages 18-24 plan to spend the most — $34.06 on costumes and $19.65 on candy; *
October 2007 From Tactics & Tips
On the eve of Halloween, a recent survey suggests the holiday is doing little to scare consumers from spending. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers spent more on Halloween this year. Survey respondents indicated they would spend an average of $64.82 on Halloween items, compared to $59.06 last year. The survey, conducted Sept. 4-11, polled 8,877 consumers. Here are some interesting findings of the survey. * The average person will spend $23.33 on Halloween costumes; * Young adults ages 18-24 plan to spend the most — $34.06 on costumes and $19.65 on candy; *
Variety a Driving Factor in Shoppers’ Favorite Online Merchants
October 2007 From Tactics & Tips
According to STORES magazine’s inaugural Favorite 50 survey, conducted by BIGresearch, consumers are drawn most to Web sites that offer a variety of choices. Topping the publication’s rankings for customers’ favorite online retail companies was Amazon.com, whose broad product array connects with consumers. Following Amazon’s site was another site full of possibilities, eBay.com. The rest of the top 10 is below, followed by a list of all catalog companies ranked in the top 50. 3. WalMart.com 4. BestBuy.com 5. JCPenney.com 6. Target.com 7. Kohls.com 8. Overstock.com 9. Google.com 10. Sears.com The following catalogers were also on the list (followed by actual rank): LandsEnd.com (13),
October 2007 From Tactics & Tips
According to STORES magazine’s inaugural Favorite 50 survey, conducted by BIGresearch, consumers are drawn most to Web sites that offer a variety of choices. Topping the publication’s rankings for customers’ favorite online retail companies was Amazon.com, whose broad product array connects with consumers. Following Amazon’s site was another site full of possibilities, eBay.com. The rest of the top 10 is below, followed by a list of all catalog companies ranked in the top 50. 3. WalMart.com 4. BestBuy.com 5. JCPenney.com 6. Target.com 7. Kohls.com 8. Overstock.com 9. Google.com 10. Sears.com The following catalogers were also on the list (followed by actual rank): LandsEnd.com (13),
Holiday Spending Looking Upward
October 2007 From Tactics & Tips
BIGresearch’s September Consumer Intentions & Actions survey of more than 8,000 consumers shows that 6.9 percent plan to spend more this holiday season than they did last year. Here are some more of the survey’s findings: * 37.4 percent say they’ll spend the same this holiday season as last year; * 30.9 percent plan to spend less this year, up less than a percentage point over last year (30.2 percent) and down almost four percent from 2005 (34.7 percent); * The most frequently searched products are electronics (35.8 percent), apparel (19.9 percent), appliances (19.3 percent), home improvement items (16.3 percent) and shoes (15.4 percent);
October 2007 From Tactics & Tips
BIGresearch’s September Consumer Intentions & Actions survey of more than 8,000 consumers shows that 6.9 percent plan to spend more this holiday season than they did last year. Here are some more of the survey’s findings: * 37.4 percent say they’ll spend the same this holiday season as last year; * 30.9 percent plan to spend less this year, up less than a percentage point over last year (30.2 percent) and down almost four percent from 2005 (34.7 percent); * The most frequently searched products are electronics (35.8 percent), apparel (19.9 percent), appliances (19.3 percent), home improvement items (16.3 percent) and shoes (15.4 percent);
More Than Beer and Pizza: Back-to-College Sales Expected to Exceed $47 Billion
August 2007 From Tactics & Tips
The end of summer and the return of college students is a welcome sight for marketers. Students and families are expected to spend $47.3 billion in back-to-college purchases this year, according to a recent National Retail Federation’s 2007 consumer intentions survey, conducted by BIGresearch. Here are some of its findings: * Students and parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s average of $880.52; * Spending on textbooks will exceed $15 billion; * Spending on clothing and accessories is expected to jump to $7.41 billion, up from last year’s $5.78 billion; * Students and
August 2007 From Tactics & Tips
The end of summer and the return of college students is a welcome sight for marketers. Students and families are expected to spend $47.3 billion in back-to-college purchases this year, according to a recent National Retail Federation’s 2007 consumer intentions survey, conducted by BIGresearch. Here are some of its findings: * Students and parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s average of $880.52; * Spending on textbooks will exceed $15 billion; * Spending on clothing and accessories is expected to jump to $7.41 billion, up from last year’s $5.78 billion; * Students and
