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Case Study: Lead Generation and SEO Success for SMB
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
No longer are businesses who only sell physical products benefiting from the efforts of online marketing. Service-based businesses are also experiencing the positive influence SEO has on generating high-quality leads. During this case study, attendees will learn how Colorado Seamless Gutters increased its total number of leads by combining SEO best practices with Google Maps, PPC and call tracking.
Register now!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
No longer are businesses who only sell physical products benefiting from the efforts of online marketing. Service-based businesses are also experiencing the positive influence SEO has on generating high-quality leads. During this case study, attendees will learn how Colorado Seamless Gutters increased its total number of leads by combining SEO best practices with Google Maps, PPC and call tracking.
Register now!
February 3, 2012 From ROI Report
Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.
February 2, 2012 From Fashion Collective
For most brands, the decision to participate in social media was made because the audience numbers on platforms like Facebook or Twitter made it an alluring marketing opportunity. This opportunity, coupled with competitive brands setting up an official presence, pushed a vast majority of fashion brands to now be present...
February 1, 2012 From Retail Online Integration
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure to check out this guide. We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead. W
What Retail 2012 Can Learn From Retail 1912
February 1, 2012 From Retail Online Integration
Think about it: A century ago, shopkeepers and customers actually knew each other by name since their visits were frequent. Loyalty wasn’t a function of points, deals or discounts, but of service. Relationships were built on trust. Merchants knew their customers’ likes and dislikes and strived to deliver on those preferences. Putting purchases “on account” was done in part because some payments were done via barter and some were handled by the “man of the house,” who settled the account at a later time.
February 1, 2012 From Retail Online Integration
Think about it: A century ago, shopkeepers and customers actually knew each other by name since their visits were frequent. Loyalty wasn’t a function of points, deals or discounts, but of service. Relationships were built on trust. Merchants knew their customers’ likes and dislikes and strived to deliver on those preferences. Putting purchases “on account” was done in part because some payments were done via barter and some were handled by the “man of the house,” who settled the account at a later time.
February 1, 2012 From Retail Online Integration
Casual clothing retailer Lands’ End took a social and multichannel approach to acquiring new customers this past holiday season with St. Nick’s Picks, a campaign that offered consumers daily deals and discounts on merchandise. St. Nick’s Picks was complemented with a “12 Hours of Twitter” campaign and Facebook fan contest.
February 1, 2012 From Monetate
Social and search continue to be essential inbound marketing channels. And while Google's generating a lot of discussion around Google+, another website is actually driving more inbound traffic: Pinterest.
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January 26, 2012 From ROI Report
We're often asked by online retailers how using an online feedback solution is going to help them increase conversions and sales. On the surface, the question is quite reasonable. They know that providing the products and services their target audience wants, along with competitive pricing and a great user experience is the winning strategy in e-commerce. What will listening to their customers really add to what they already know about growing their business?
January 23, 2012 From ROI Report
The recession has been tough for many catalog retailers. Recently announced cuts and operational changes within the U.S. Postal Service will burden catalog retailers even further in 2012. That said, catalog retailers can take actions now to improve profitability and competitiveness. Like losing weight or quitting smoking, these five New Year’s resolutions will lead to greater financial and operational health in 2012.
January 20, 2012 From Upstream Commerce
If your latest Google search was faster and provided fresh, current results, it's because Google recently updated their search algorithm to reward newsworthy, updated information — and discourage reworked, repetitive, stagnant or multilinked sites to nowhere, sites that copy content from other websites or are just...
January 17, 2012 From ROI Report
In a presentation she delivered at the National Retail Federation's Annual Convention & Expo in New York City yesterday, Forrester Research's Vice President and Principal Analyst Sucharita Mulpuru reviewed four retail trends her firm identified from the recently completed holiday shopping season, along with what the findings will mean for retailers looking to get ahead in the new year.
January 12, 2012 From ROI Report
If you’re not familiar with the term “big data,” or more importantly the concept behind it, it’s not too late to get up to speed. Big data is here and its presence is expanding to fill every aspect of business today and into the foreseeable future.
January 4, 2012 From ZDNet
Google’s +1 button is reportedly more popular than Twitter and Facebook’s "Like" button, at least amongst retailers. When it comes to social plug-ins, Google+ is already embedded on more retail websites than Facebook or Twitter....
December 20, 2011 From ROI Report
While some have their shopping completed and presents wrapped under the tree, the holiday shopping season isn't over yet. There are a few critical shopping days remaining that savvy online retailers can take advantage of by following these tips:
Gain Additional Sales by Taking a New Approach to Remarketing
December 20, 2011 From Google Retail Advertising Blog
Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. According to a study from Listrak, 75 percent of your site visitors will likely leave without making a purchase, and 85 percent of the top 1,000 online retailers are doing nothing to combat...
December 20, 2011 From Google Retail Advertising Blog
Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. According to a study from Listrak, 75 percent of your site visitors will likely leave without making a purchase, and 85 percent of the top 1,000 online retailers are doing nothing to combat...
