Search results for Direct Marketing Association

DMA Taps Direct Marketing Vet as New CEO
July 26, 2010 From Retail Online Integration
The Direct Marketing Association (DMA) announced this morning that the six-month search for its next CEO has ended, with the appointment of Larry M. Kimmel as the global trade association's new CEO.

Senate Nixes House Proposal on FTC Expansions; Retailers Rejoice
June 25, 2010 From Direct Marketing Association
The Direct Marketing Association is pleased to announce that the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions...

Digital Channels Continue to Gain in New Marketing Spend
June 23, 2010 From Direct Marketing Association
The Direct Marketing Association (DMA) today released its Quarterly Business Review for the first quarter of 2010. As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The...

What Meijer has Learned From its Mobile Initiatives
June 22, 2010 From The ROI Report
How Meijer, a regional American hypermarket chain based in Walker, Mich., uses mobile marketing was the subject of a well-attended session at the Direct Marketing Association's Retail Marketing Conference 2010 in Orlando last month.

Direct Mail Response Rates Hold Steady, Finds Report
June 16, 2010 From Direct Marketing Association
The Direct Marketing Association today released the 2010 Response Rate Trend Report, which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multistep sales process.
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DMA Petitions Lawmakers to Keep FTC Expansion Out of Financial Reform Bill
June 11, 2010 From Direct Marketing Association
The Direct Marketing Association (DMA) today was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the “Restoring American Financial Stability Act” (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade...

Letter-Rate Catalogs Are Right for Today
May 25, 2010 From The ROI Report
Retailers are pulling out all the stops to eliminate waste and reduce costs. Major catalog marketers nationwide have hopped on the “tighten your belt” trend, with an increased demand for smaller, letter-rate catalogs. Dropping millions of large catalogs to underperforming mailing lists is passé, while green design and consumer perceptions are hot, and postage is at an all-time high. 

DMA Joins Host of Other Trade Associations in Opposition of FTC's Expansion
April 23, 2010 From Direct Marketing Association
Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate’s...

Hiring Report Provides Light at the End of the Tunnel
April 13, 2010 From Jim Gilbert
Digital and direct marketing job seekers can expect a spring thaw in layoffs and hiring freezes, according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC.

DMA Testifies in Opposition of Proposed Expansion of FTC Authority
March 18, 2010 From Direct Marketing Association
Direct Marketing Association’s (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority....

DMA Names Former Vermont Country Store CEO as its Interim President/CEO
February 4, 2010 From News
New York, NY, February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

DMA Releases New Guidelines for Testimonials and Endorsements
January 25, 2010 From News
The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA’s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels.  DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA’s Guidelines consistent with the FTC’s new Guides for Testimonials and Endorsements.

Amidst DMA Upheaval, ACCM Revamp, Catalog Group Pushes its Forum
January 22, 2010 From News
Days after the resignation of the Direct Marketing Association’s beleaguered President & CEO John Greco, the American Catalog Mailers Association (ACMA) launched an aggressive campaign for its National Catalog Forum, as well as new members.

Greco Resigns as President/CEO of DMA
January 21, 2010 From News
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced it will begin a search for a new president & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today, and DMA has organized a search committee to identify possible candidates.

Digital and Direct Marketing Hiring Plans Show Strong Rebound
January 19, 2010 From Jim Gilbert
Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report. "All of our major indicators are showing significant improvement," said Jerry Bernhart, principal of Bernhart Associates Executive Search. "As far as hiring goes, digital and direct marketers are back on a growth trajectory."