The Retailer's Guide to Cross-Channel Success
Search results for MarketLive
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Leverage Free Shipping and Customer Service to Maximize Online Revenues This Holiday Season
November 10, 2009 From The ROI Report
Retailers are making last-minute preparations and considering which tactics will help them attract and convert shoppers as the holiday season kicks off. An October survey of more than 1,000 consumers conducted by MarketLive and the e-tailing group revealed critical considerations and customer preferences for the 2009 season. Among other facts and indicators, free shipping and high-quality customer service rank top of mind for consumers.
November 10, 2009 From The ROI Report
Retailers are making last-minute preparations and considering which tactics will help them attract and convert shoppers as the holiday season kicks off. An October survey of more than 1,000 consumers conducted by MarketLive and the e-tailing group revealed critical considerations and customer preferences for the 2009 season. Among other facts and indicators, free shipping and high-quality customer service rank top of mind for consumers.
5 Ways to Optimize Social Media ROI
October 27, 2009 From The ROI Report
There's a battle raging for the control of e-commerce. On one side are retailers looking to increase market share, accelerate revenue, grow brand affinity and increase customer lifetime value. On the other side are consumers who want to be empowered, increase connectedness, find relevant products, receive feedback from peers, and have interactive and entertaining experiences online.
October 27, 2009 From The ROI Report
There's a battle raging for the control of e-commerce. On one side are retailers looking to increase market share, accelerate revenue, grow brand affinity and increase customer lifetime value. On the other side are consumers who want to be empowered, increase connectedness, find relevant products, receive feedback from peers, and have interactive and entertaining experiences online.
A Systems Overview
September 2009 From Retail Online Integration
In part 1 of this two-part series from our August issue, we classified e-commerce systems into four essential groups: bundled suites, enterprise leaders, niche players and experienced multichannel partners.
September 2009 From Retail Online Integration
In part 1 of this two-part series from our August issue, we classified e-commerce systems into four essential groups: bundled suites, enterprise leaders, niche players and experienced multichannel partners.
June 2009 From Retail Online Integration
This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.
The MarketLive Performance Index v5: Focus on Engagement
September 2008 From White Papers and Other Resources
Customer Engagement: Solid product discovery and site navigation are key to engagement. The MarketLive Performance Index v5: Focus on Engagement is now available! Refine familiar tactics to yield greater results. * Improve internal site search capabilities * Navigation that sells * Relevancy strategies * Better engagement and conversion Get your free copy!
September 2008 From White Papers and Other Resources
Customer Engagement: Solid product discovery and site navigation are key to engagement. The MarketLive Performance Index v5: Focus on Engagement is now available! Refine familiar tactics to yield greater results. * Improve internal site search capabilities * Navigation that sells * Relevancy strategies * Better engagement and conversion Get your free copy!
End-of-Year eCommerce Survival: A Field Guide
July 2008 From White Papers and Other Resources
Holiday Growth Tactics 2008 A successful holiday season starts now, particularly in this tough economy! This informative report by Lauren Freedman of the e-tailing group and MarketLive explores proven tactics for growing holiday sales in key areas: Gifting, Promotions, eMail, Customer Service, and more.
July 2008 From White Papers and Other Resources
Holiday Growth Tactics 2008 A successful holiday season starts now, particularly in this tough economy! This informative report by Lauren Freedman of the e-tailing group and MarketLive explores proven tactics for growing holiday sales in key areas: Gifting, Promotions, eMail, Customer Service, and more.
July 2008 From Retail Online Integration
It may be hot outside, but savvy merchants are already contemplating sleighs and snowflakes. With the holiday season comprising fully a third of all online sales, according to Forrester Research, now’s the time to begin building the strategies that will propel year-end success. But we’re not only talking holiday season here. Half of all online buying is for other people at any time of the year, according to Forrester. So multichannel merchants should adapt successful holiday gifting tactics for year-round use during seasonal peaks and special events. To be successful, your gifting strategy must be carefully planned and woven into the fabric of
Industry Eye: Tech Talk & Letteers to the Editor
October 2006 From Retail Online Integration
Tech Talk • Maximize Search Visibility E-commerce technology provider MarketLive has released MarketLive 5.2, an upgrade to its e-commerce platform. The upgrade features the ability to create spider-friendly URLs, overcoming obstacles such as query strings, database characters and session IDs to enable every page on a Web site to be fully indexed by search engines. Keyword-relevant terms are embedded in the URLs to improve search rankings. Other features include the ability to customize the URL, page title and metadata configurations for each page of the site, and automatically create keyword-rich alternate descriptions for images. For more, visit www.marketlive.com. • Print Labels Faster Office products manufacturer Seiko
October 2006 From Retail Online Integration
Tech Talk • Maximize Search Visibility E-commerce technology provider MarketLive has released MarketLive 5.2, an upgrade to its e-commerce platform. The upgrade features the ability to create spider-friendly URLs, overcoming obstacles such as query strings, database characters and session IDs to enable every page on a Web site to be fully indexed by search engines. Keyword-relevant terms are embedded in the URLs to improve search rankings. Other features include the ability to customize the URL, page title and metadata configurations for each page of the site, and automatically create keyword-rich alternate descriptions for images. For more, visit www.marketlive.com. • Print Labels Faster Office products manufacturer Seiko
Technology Focus
Connect, Search, Click and Conquer
July 2006 From Retail Online Integration
Three experts offer key pointers on Web site hosting, e-loyalty programs and advanced search engines. These days, catalogers reach more customers via the Web than ever before, and a growing number of them now receive a majority of their orders online. So in this technology focus, we've grouped together three articles to help marketers 1) better manage their e-commerce businesses, 2) use the Web and e-mail to keep customers loyal and 3) revamp their sites with advanced search capabilities. 1. Might it be wise to switch to a hosted software solution to better manage your e-commerce business? Some
Connect, Search, Click and Conquer
July 2006 From Retail Online Integration
Three experts offer key pointers on Web site hosting, e-loyalty programs and advanced search engines. These days, catalogers reach more customers via the Web than ever before, and a growing number of them now receive a majority of their orders online. So in this technology focus, we've grouped together three articles to help marketers 1) better manage their e-commerce businesses, 2) use the Web and e-mail to keep customers loyal and 3) revamp their sites with advanced search capabilities. 1. Might it be wise to switch to a hosted software solution to better manage your e-commerce business? Some
Technology Focus Part 2
Build Online Loyalty Efficiently
July 2006 From Retail Online Integration
Best practices to increase loyalty and retention on your Web site Do you need a formal loyalty program to boost customer retention and customer loyalty? Don't assume so just because your competition has one. Recent research indicates that some focused Web site improvements and carefully constructed e-mail campaigns can have a very positive impact on loyalty just by improving the overall online experience. Here are some best practices that can make your online offering more relevant to customers' interests and needs, building retention and loyalty while avoiding the costs of developing and running a formal
Build Online Loyalty Efficiently
July 2006 From Retail Online Integration
Best practices to increase loyalty and retention on your Web site Do you need a formal loyalty program to boost customer retention and customer loyalty? Don't assume so just because your competition has one. Recent research indicates that some focused Web site improvements and carefully constructed e-mail campaigns can have a very positive impact on loyalty just by improving the overall online experience. Here are some best practices that can make your online offering more relevant to customers' interests and needs, building retention and loyalty while avoiding the costs of developing and running a formal
Customer Loyalty: Three Tips for a Better Loyalty Program
May 2006 From Tactics & Tips
Loyalty programs have a straightforward purpose in the customer relationship. A virtual bribe, the loyal program serves to entice the customer to come back to you time and time again, write officials at MarketLive, an e-commerce technology firm, in their recent whitepaper, “Five Keys to Building Customer Loyalty.” Some tips on developing and maintaining a successful online loyalty program shared by the authors: 1. Don’t make enrollment too easy. At first glance free enrollment may seem like the obvious choice. But “customers who sign up for free have invested little, so they don’t stand to lose much if they go elsewhere,” writes MarketLive.
May 2006 From Tactics & Tips
Loyalty programs have a straightforward purpose in the customer relationship. A virtual bribe, the loyal program serves to entice the customer to come back to you time and time again, write officials at MarketLive, an e-commerce technology firm, in their recent whitepaper, “Five Keys to Building Customer Loyalty.” Some tips on developing and maintaining a successful online loyalty program shared by the authors: 1. Don’t make enrollment too easy. At first glance free enrollment may seem like the obvious choice. But “customers who sign up for free have invested little, so they don’t stand to lose much if they go elsewhere,” writes MarketLive.
Customer Loyalty: Three Tips for a Better Loyalty Program
May 2006 From Tactics & Tips
Loyalty programs have a fairly straightforward purpose in the customer relationship. A virtual bribe, the loyalty program serves to entice the customer to come back to you time and again, write experts at MarketLive, an e-commerce technology firm, in a recent whitepaper, “Five Keys to Building Customer Loyalty.” Here are some tips on developing and maintaining a successful online loyalty program. as shared by the authors: 1. Don’t make enrollment too easy. At first glance, free enrollment may seem like the obvious choice. But “customers who sign up for free have invested little, so they don’t stand to lose much if they go elsewhere,”
May 2006 From Tactics & Tips
Loyalty programs have a fairly straightforward purpose in the customer relationship. A virtual bribe, the loyalty program serves to entice the customer to come back to you time and again, write experts at MarketLive, an e-commerce technology firm, in a recent whitepaper, “Five Keys to Building Customer Loyalty.” Here are some tips on developing and maintaining a successful online loyalty program. as shared by the authors: 1. Don’t make enrollment too easy. At first glance, free enrollment may seem like the obvious choice. But “customers who sign up for free have invested little, so they don’t stand to lose much if they go elsewhere,”
Boston Proper Billion-Dollar Opportunity
May 2006 From Retail Online Integration
By Donna Loyle Unique merchandise, exceptional visual branding and a textbook e-commerce strategy give Boston Proper a leg up on its competition. Boston Proper CEO Michael Tiernan calls it "The Billion-Dollar Opportunity." His vision encompasses a multichannel strategy targeting affluent, self-assured, baby boomer women — a generation notorious for its conviction that it will stay vibrant and sexy long into old age. Tiernan's Boston Proper catalog and e-commerce site offer unique, fashion-forward and sexy apparel, shoes and accessories to well-educated and busy women primarily in the 35-to-55 age range. They may have children, husbands and
May 2006 From Retail Online Integration
By Donna Loyle Unique merchandise, exceptional visual branding and a textbook e-commerce strategy give Boston Proper a leg up on its competition. Boston Proper CEO Michael Tiernan calls it "The Billion-Dollar Opportunity." His vision encompasses a multichannel strategy targeting affluent, self-assured, baby boomer women — a generation notorious for its conviction that it will stay vibrant and sexy long into old age. Tiernan's Boston Proper catalog and e-commerce site offer unique, fashion-forward and sexy apparel, shoes and accessories to well-educated and busy women primarily in the 35-to-55 age range. They may have children, husbands and
The Convergence Question
April 2006 From Retail Online Integration
By Bill Spaide Need a seamless interface from e-commerce through order management to physical fulfillment? Here's how to get it. Online retail sales continue their year-over-year surge. Web consumers' expectations for the range of services and ease of online shopping also are increasing. As a result, Web and fulfillment technology solutions available to direct commerce marketers have undergone several changes during the last few years. What's been happening, why, and how can you take advantage of these noted trends to improve your multichannel sales and customer service efforts? In this article, I'll look at how converged software solutions
April 2006 From Retail Online Integration
By Bill Spaide Need a seamless interface from e-commerce through order management to physical fulfillment? Here's how to get it. Online retail sales continue their year-over-year surge. Web consumers' expectations for the range of services and ease of online shopping also are increasing. As a result, Web and fulfillment technology solutions available to direct commerce marketers have undergone several changes during the last few years. What's been happening, why, and how can you take advantage of these noted trends to improve your multichannel sales and customer service efforts? In this article, I'll look at how converged software solutions
E-commerce: Tactics for Developing Customer Loyalty to Your Web Site
March 2006 From Tactics & Tips
Those e-merchants who can save customers time and/or make online shopping easier are in line to build customer loyalty, writes Ken Burke, founder and chief executive of MarketLive and author of “Intelligent Selling: The Art& Science of Selling Online.” Following are four action steps to take: 1. Offer advanced search. “Searches that use Boolean operators and multiple keywords can be powerful ways to allow experienced users to find what they want more quickly,” Burke writes. And it can incentivize shoppers to visit your site vs. a competitor’s site. 2. Send e-mail confirmations. Detail what they bought, total cost and shipping data, Burke suggests. 3.
March 2006 From Tactics & Tips
Those e-merchants who can save customers time and/or make online shopping easier are in line to build customer loyalty, writes Ken Burke, founder and chief executive of MarketLive and author of “Intelligent Selling: The Art& Science of Selling Online.” Following are four action steps to take: 1. Offer advanced search. “Searches that use Boolean operators and multiple keywords can be powerful ways to allow experienced users to find what they want more quickly,” Burke writes. And it can incentivize shoppers to visit your site vs. a competitor’s site. 2. Send e-mail confirmations. Detail what they bought, total cost and shipping data, Burke suggests. 3.
