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August 24, 2010 From Home Page
If the USPS hasn't done an economic analysis of what will happen to catalog volume and its own profitability from catalogs, then it's fair to say they're being “uneconomic,” which violates the statute governing raising rates under the “exigent circumstances” exception.
April 27, 2010 From The ROI Report
Customers who receive a mail piece along with regular emails have response rates 32 percent to 130 percent higher than customers who only receive email communications. This indicates the effectiveness of an integrated marketing campaign that combines direct mail and email.
What Happened to the Sales Curve?
November 9, 2009 From Kevin Hillstrom
If you want a scalable ROI, one that protects the future of your business, you're going to have to figure out how to pull pennies out of a large audience every two hours. The process of pushing messages that extract dollars out of a large message is slowly fading into the past.
November 9, 2009 From Kevin Hillstrom
If you want a scalable ROI, one that protects the future of your business, you're going to have to figure out how to pull pennies out of a large audience every two hours. The process of pushing messages that extract dollars out of a large message is slowly fading into the past.
6 Keys to B-to-B Database Growth for 2009-10
October 27, 2009 From The ROI Report
An Abacus/Epsilon webinar I took part in on Oct. 1 addressed the challenge all marketers face today: how to maintain or grow our active customer databases despite increased costs and declining sizes of lists that used to be available for prospecting. Where do we turn for help to meet this challenge? To our customer databases, our largest assets.
October 27, 2009 From The ROI Report
An Abacus/Epsilon webinar I took part in on Oct. 1 addressed the challenge all marketers face today: how to maintain or grow our active customer databases despite increased costs and declining sizes of lists that used to be available for prospecting. Where do we turn for help to meet this challenge? To our customer databases, our largest assets.
September 2009 From Retail Online Integration
With company-record net income of $58.4 million and sales gains of 15.2 percent (including comparable store sales rising 8.9 percent) for its fiscal year that ended Jan. 31, JoS. A. Bank was a rare 2008 success story.
When Will Response Rates Recover?
August 18, 2009 From The ROI Report
At a recent catalog/multichannel industry conference I attended, all the talk seemed to revolve around the same issue: When will response rates recover? Attendees’ prospecting quantities were almost universally down, and their focus had shifted to forecasting how consumers will respond in the second half of this year — especially the all-important holiday fourth quarter.
August 18, 2009 From The ROI Report
At a recent catalog/multichannel industry conference I attended, all the talk seemed to revolve around the same issue: When will response rates recover? Attendees’ prospecting quantities were almost universally down, and their focus had shifted to forecasting how consumers will respond in the second half of this year — especially the all-important holiday fourth quarter.
Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2
July 9, 2009 From News
For the many years I’ve listened to Don Libey, the investor, catalog owner, motivational speaker and wearer of many other hats related to the multichannel marketing business, I’ve often enjoyed his crystal ball-heavy looks into the future of direct marketing. I can’t say I always agreed with them — and certainly some didn’t come true — but they certainly got audiences thinking and implementing the ideas they took away from his presentations.
July 9, 2009 From News
For the many years I’ve listened to Don Libey, the investor, catalog owner, motivational speaker and wearer of many other hats related to the multichannel marketing business, I’ve often enjoyed his crystal ball-heavy looks into the future of direct marketing. I can’t say I always agreed with them — and certainly some didn’t come true — but they certainly got audiences thinking and implementing the ideas they took away from his presentations.
Crisis Drives Innovation for Catalog Mailers
June 9, 2009 From The ROI Report
One couldn’t leave the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month without mixed feelings. People wondered, “Where will the catalog industry meet with a show that has a critical mass of attendees from the industry?” Some took this year's disappointing attendance as a sign that the catalog business has truly evolved into a multichannel industry, and that catalogers are harvesting the low-hanging fruit over in Internet-land.
June 9, 2009 From The ROI Report
One couldn’t leave the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month without mixed feelings. People wondered, “Where will the catalog industry meet with a show that has a critical mass of attendees from the industry?” Some took this year's disappointing attendance as a sign that the catalog business has truly evolved into a multichannel industry, and that catalogers are harvesting the low-hanging fruit over in Internet-land.
March 2009 From All About ROI
This month, we bring you the second in our exclusive quarterly reporting of Abacus Consumer Co-op data, the Quarterly Catalog Success/Abacus Consumer Co-op Data Report.
A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.
March 1, 2009 From Retail Online Integration
An interview with Jason Blake, founder and president of The Pond Guy, a catalog/multichannel marketer of supplies for the maintenance of ponds, lakes and water features.
March 1, 2009 From Retail Online Integration
An interview with Jason Blake, founder and president of The Pond Guy, a catalog/multichannel marketer of supplies for the maintenance of ponds, lakes and water features.
Maximum Help From Limited Resources
February 2009 From All About ROI
It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.
February 2009 From All About ROI
It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.
December 2008 From Retail Online Integration
Below is the first in a quarterly series of charts featuring purchase data compiled from Abacus Consumer Co-op members. Abacus is making this data available exclusively to Catalog Success. The first one contains data from Sept. 1, 2006, through Aug. 31, 2008. This analysis is limited to co-op members who were active through the entire time frame and includes only catalog, online and retail transactions. Consumer sales growth was solid for the first two months of 2008, before falling off at the end of the first quarter, according to a subset of Abacus Consumer Cooperative members with catalog, online or retail transactions from Sept.
10 Ways to Reduce Costs, Save Your Company and Look Like a Superstar!
October 14, 2008 From Jim Gilbert
By now, we’re all feeling the pain caused by our faltering economy. Between Wall Street, Main Street and the seemingly never-ending election process, most people I know are freaked out; totally stressed; and terrified of losing their jobs, homes and more.
I haven’t seen this much fear in the eyes of catalog marketers since right after Sept. 11 and the anthrax scare.
But all isn’t bad. I swear!
There’s an amazing opportunity in all of this chaos to streamline your business, strip away the dead wood in your budgets (like our presidential candidates promise they’ll do) and be a rock star in your company.
October 14, 2008 From Jim Gilbert
By now, we’re all feeling the pain caused by our faltering economy. Between Wall Street, Main Street and the seemingly never-ending election process, most people I know are freaked out; totally stressed; and terrified of losing their jobs, homes and more.
I haven’t seen this much fear in the eyes of catalog marketers since right after Sept. 11 and the anthrax scare.
But all isn’t bad. I swear!
There’s an amazing opportunity in all of this chaos to streamline your business, strip away the dead wood in your budgets (like our presidential candidates promise they’ll do) and be a rock star in your company.
Catalogers’ Profits Are Being Squeezed, Part 2 of 2
August 2008 From Tactics & Tips
In the second installment of this two-part series that takes a look at the financial and industry pressures catalogers are under, and what they can do to survive and prosper, this week I outline three factors pressuring catalog response rates and profitability. I’ll also provide a few tips to help you maintain profitability in this difficult environment. (For part 1, click here.) The catalog business is coping with the following factors, which are putting pressure on circulation response rates and profitability: * An economic downturn that has slowed discretionary spending. * The cost squeeze caused by major increases in postage and paper. These costs
August 2008 From Tactics & Tips
In the second installment of this two-part series that takes a look at the financial and industry pressures catalogers are under, and what they can do to survive and prosper, this week I outline three factors pressuring catalog response rates and profitability. I’ll also provide a few tips to help you maintain profitability in this difficult environment. (For part 1, click here.) The catalog business is coping with the following factors, which are putting pressure on circulation response rates and profitability: * An economic downturn that has slowed discretionary spending. * The cost squeeze caused by major increases in postage and paper. These costs
Catalogers’ Profits Are Being Squeezed. Part 1 of 2
August 2008 From Tactics & Tips
In the first part of this two-part series examining the financial and industry pressures catalogers are currently under, and what they can do to survive and prosper, this week I look at several trends and factors that have led to the shaky ground that catalogers now stand on. Catalogers’ profits are under severe pressure. And the reason isn’t just because of the slowdown in the economy. In its 2008 Trend Report, Abacus, a division of the marketing services firm Epsilon, points to a profit squeeze. The trend for direct mail circ shows that “despite the postal increase in 2007,
August 2008 From Tactics & Tips
In the first part of this two-part series examining the financial and industry pressures catalogers are currently under, and what they can do to survive and prosper, this week I look at several trends and factors that have led to the shaky ground that catalogers now stand on. Catalogers’ profits are under severe pressure. And the reason isn’t just because of the slowdown in the economy. In its 2008 Trend Report, Abacus, a division of the marketing services firm Epsilon, points to a profit squeeze. The trend for direct mail circ shows that “despite the postal increase in 2007,
