Search results for Bronto Software
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How to Engage Customers Across Channels
January 26, 2012 From Webinars & Virtual Events
Engaged customers - buyers and shoppers who connect with your brand wherever they are - are the holy grail for retailers today. They're the customers who interact with your brand on social networks, use mobile devices and subscribe to your email program.
So, how do you acquire them? Join cross-channel retail expert Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software, as they answer that question and explain best practices around optimizing the customer buying cycle.
You'll learn:
*tips for acquiring those engaged customers
*methods to keep them engaged
*how to increase sales as they shop across channels
*and much more!
To view this webinar, click here.
Couldn't make it on January 26th? No problem! All Target Marketing Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
January 26, 2012 From Webinars & Virtual Events
Engaged customers - buyers and shoppers who connect with your brand wherever they are - are the holy grail for retailers today. They're the customers who interact with your brand on social networks, use mobile devices and subscribe to your email program.
So, how do you acquire them? Join cross-channel retail expert Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software, as they answer that question and explain best practices around optimizing the customer buying cycle.
You'll learn:
*tips for acquiring those engaged customers
*methods to keep them engaged
*how to increase sales as they shop across channels
*and much more!
To view this webinar, click here.
Couldn't make it on January 26th? No problem! All Target Marketing Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
January 10, 2012 From News
Engaged customers are the holy grail for retailers today. They're the customers who interact with your brand on social networks, use mobile devices and subscribe to your email program. How do you acquire them? Join cross-channel retail experts Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software as they answer that question and explain best practices around optimizing the customer buying cycle.
3 Tips to Take Your Email Marketing Program to the Next Level
November 1, 2011 From Retail Online Integration
November 1, 2011 From Retail Online Integration
By consistently producing the highest return on investment of any marketing vehicle, it’s easy to see why email is a part of most every marketer’s toolbox. The challenge is getting your email message to stand out among the clutter. That encompasses a number of factors, including first and foremost getting your message delivered. After that, catchy subject lines, relevant content, enticing offers, great creative, among other things will determine whether your message connects with consumers.
2011 Resource Guide
December 2010 From Retail Online Integration
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
December 2010 From Retail Online Integration
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
Free Whitepaper: Got the Shopping Cart Blues?
October 14, 2010 From White Papers and Other Resources
What pain is encountered during the checkout process that causes more than half of your shoppers to disengage? It can be anything from the number of steps in your checkout process to your return/exchange policies. In order to combat shopping cart abandonment, it's important to analyze your shopping experience from product to purchase as well as review what marketing tactics you deploy to engage the respondent post abandonment.
In this white paper, we will review the following:
October 14, 2010 From White Papers and Other Resources
What pain is encountered during the checkout process that causes more than half of your shoppers to disengage? It can be anything from the number of steps in your checkout process to your return/exchange policies. In order to combat shopping cart abandonment, it's important to analyze your shopping experience from product to purchase as well as review what marketing tactics you deploy to engage the respondent post abandonment.
In this white paper, we will review the following:
- Leading Reasons for Shopping Cart Abandonment
- Ways to Combat Shopping Cart Abandonment
- Marketing Initiatives Post Abandonment
Web Budgeting: What Makes Sense Right Now, Part 2 of 3
December 2008 From Tips and Strategies
As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.
December 2008 From Tips and Strategies
As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.
Chiasso’s Revamped E-Mail Program Yields 35% Sales Gain
February 2008 From All About ROI
Looking to solidify its online channel to complement its 23-year-old catalog and new storefront, modern home furnishings marketer Chiasso targeted e-mail as the answer. “We’re [primarily] a catalog company, so we need to provide a great book to look through,” says Chiasso E-Commerce Manager Brian Mehler. “But you can’t just send a catalog and hope it does everything. You have to provide customers with different portals. So our e-mail and Web site are our portals.” The Chicago-based company wasn’t seeing the results it had hoped for, however. Open rates stood at 15 percent and the clickthrough rate was 5 percent. Conversion rates were
February 2008 From All About ROI
Looking to solidify its online channel to complement its 23-year-old catalog and new storefront, modern home furnishings marketer Chiasso targeted e-mail as the answer. “We’re [primarily] a catalog company, so we need to provide a great book to look through,” says Chiasso E-Commerce Manager Brian Mehler. “But you can’t just send a catalog and hope it does everything. You have to provide customers with different portals. So our e-mail and Web site are our portals.” The Chicago-based company wasn’t seeing the results it had hoped for, however. Open rates stood at 15 percent and the clickthrough rate was 5 percent. Conversion rates were
Search Marketing: Six Ways to Succeed — Post-click
August 2007 From Tactics & Tips
Industry projections show that just 3 percent of search clicks convert with a purchase; certainly plenty of room for improvement. A recently published whitepaper by Bronto Software, called Beyond The Landing Page: An Introduction to Post-click Marketing, offers up several ways to increase search conversion rates. Below are six of the most useful tips. 1. Be truthful from the start. For longer conversion paths, let consumers know where they are in the path. Clearly display how many total steps there are in relation to their current location in the path. This, the whitepaper authors point out, helps build trust with consumers and lets
August 2007 From Tactics & Tips
Industry projections show that just 3 percent of search clicks convert with a purchase; certainly plenty of room for improvement. A recently published whitepaper by Bronto Software, called Beyond The Landing Page: An Introduction to Post-click Marketing, offers up several ways to increase search conversion rates. Below are six of the most useful tips. 1. Be truthful from the start. For longer conversion paths, let consumers know where they are in the path. Clearly display how many total steps there are in relation to their current location in the path. This, the whitepaper authors point out, helps build trust with consumers and lets
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