The Retailer's Guide to Cross-Channel Success
Search results for Leon Henry Inc.
Found 16 item(s)
Found 16 item(s). Displaying 1-15
May 2008 From Tactics & Tips
Access Technology Solutions Direct Selling Services 34 Randall Decker (801) 420-9225 www.accessts.com Associated Global Systems Fulfillment 62 Sales (516) 627-8910 www.agsystems.com B&W Press Printer/Specialty Mailer 23 Paul Beegan (978) 352-6100 www.bwpress.com Belardi/Ostroy ALC, LLC Lists 22, 39, 60 Andrew Ostroy (212) 924-1300 www.belardiostroy.com BowTie Inc. Lists 6 Kristina Grubb (949) 855-8822 x3420 www.bowtielists.com Brown Printing Printer 41 Jill Tobin (212) 782-7857 www.bpc.com Catalogs America Printing BC Dan Sayin (727) 864-2000 www.catalogsamerica.com Catalyst Direct Marketing Lists 32, 65, 67 Fred Litzky (201) 405-1414 www.catalystdm.com Chilcutt Direct Marketing Lists 52 Jane McCoy (405) 478-7245 www.cdmlist.com Commerce Register Service Bureau 48 Bob Schweighardt (201) 445-3000 www.comreginc.com Creative Automation Direct Marketing 55 Bob Rajan (800) 773-1588 www.cauto.com Cyber City Teleservices Telemarketing Services IBC Erv Magram (201) 487-1616 www.cctll.com Datamann Software 24 Kathy Reagan (802) 295-6600 www.datamann.com Direct Tech Inventory Management 21 Jack Mahaffey (402) 895-2100 www.direct-tech.com DM Transportation Group Transportation Management 56 Bill Wilson (717) 258-0611 www.dmtrans.com DoubleClick Performics Search/Affiliate Marketing 35 Robin Simkins (312) 739-0682 www.performics.com Dydacomp Development Software 8 Rob Coon (973) 237-9419 www.dydacomp.com Edith Roman Associates Lists 3 Kevin Collopy (845) 731-2684 www.edithroman.com Endicia Mailing Software 57 Sales Department (800) 576-3279 www.endicia.com Foster Manufacturing Production Equipment 6 Ted Borowsky (800) 523-4855 www.fostermfg.com Iverson Language Associates Translation
August 2007 From Retail Online Integration
Imagine copying the names of doctors and lawyers from the phone book and mailing them a crude, black-and-white catalog. John Figi, founder of gift food cataloger Figi’s, did just this —and was rewarded with a response in excess of 10 percent! That was in the 1940s, when Americans were starved for retail options. Fast-forward to 2007. Companies have more than 20 square feet of retail space per capita. Customers and prospects have thousands of Web sites from which to order, as well as about 10 to 20 catalogs delivered weekly. Naturally, it’s small wonder that prospecting response rates are declining. So, just what techniques
February 2007 From Retail Online Integration
Like other insert media programs, such as package stuffers and blow-ins, miniature catalogs have been around a long time. But in recent times, their popularity among catalogers appears to be on the rise. Catalogers as diverse in nature as nursing mother products marketer Motherwear International and B-to-B uniforms mailer UniFirst Corp. have been successful marketing through mini-format catalogs. What’s more, multi-title apparel and food cataloger Crosstown Traders plans to test its first miniature later this year. Defined primarily as having no more than 24 pages at various dimensions, miniatures can be a more efficient way to get your product offerings in front of
Lists & Media
February 2007 From Retail Online Integration
CONSUMER Design Toscano This file comprises 196,977 24-month buyers of replica European sculptures, architectural artifacts, hand-carved furniture, suits of armor, garden sculptures, jewelry, angel-themed items, framed art and other gifts from Design Toscano. The buyers in this catalog’s file have an average age of 40 and an average household income of $75,000. The file is selectable by product category purchased and amount of purchase. The base list price is $115/M. Belardi/Ostroy ALC, (212) 924-1300, www.belardiostroyalc.com. Epiclear Epiclear is an all-natural, acne treatment product. The list consists of 52,729 buyers. The average unit of sale is $40. The base list price is $105/M. Impulse Media, (203)
February 2007 From Retail Online Integration
CONSUMER Design Toscano This file comprises 196,977 24-month buyers of replica European sculptures, architectural artifacts, hand-carved furniture, suits of armor, garden sculptures, jewelry, angel-themed items, framed art and other gifts from Design Toscano. The buyers in this catalog’s file have an average age of 40 and an average household income of $75,000. The file is selectable by product category purchased and amount of purchase. The base list price is $115/M. Belardi/Ostroy ALC, (212) 924-1300, www.belardiostroyalc.com. Epiclear Epiclear is an all-natural, acne treatment product. The list consists of 52,729 buyers. The average unit of sale is $40. The base list price is $105/M. Impulse Media, (203)
Inserts Are They Still Worth Your While?
July 2006 From Retail Online Integration
By Gretchen A. Peck Some practical, modern insert media tips for catalogers. Postal rates went up earlier this year, and they're expected to rise again in about another year. For catalogers looking for ways to offset some of their distribution costs, the time may be right to launch an insert media program or ramp up an existing one. "One of the main challenges for any mailer right now is that you only have so many promotional dollars to acquire new customers," says Garrison Cummings, circulation analyst for Miles Kimball, a general merchandise cataloger. "With postage rates going up, you have to look down other
July 2006 From Retail Online Integration
By Gretchen A. Peck Some practical, modern insert media tips for catalogers. Postal rates went up earlier this year, and they're expected to rise again in about another year. For catalogers looking for ways to offset some of their distribution costs, the time may be right to launch an insert media program or ramp up an existing one. "One of the main challenges for any mailer right now is that you only have so many promotional dollars to acquire new customers," says Garrison Cummings, circulation analyst for Miles Kimball, a general merchandise cataloger. "With postage rates going up, you have to look down other
Insert Media Celebrates 50 Years
January 2006 From Tactics & Tips
Insert media has won greater acceptance in the last few years, due in part to the creation of The Direct Marketing Association’s Insert Media Council and the continued efforts by list companies to popularize it, according to Leon Henry, founder and president of Hartsdale, N.Y.-based list management firm Leon Henry Inc. The marketing channel hits a major milestone this year, as both insert media and Leon Henry Inc. turn 50 years old. This article will discuss the origins of insert media and Leon Henry’s role in developing this marketing tactic. While Henry has done a lot to spread the word about insert media, he doesn’t
January 2006 From Tactics & Tips
Insert media has won greater acceptance in the last few years, due in part to the creation of The Direct Marketing Association’s Insert Media Council and the continued efforts by list companies to popularize it, according to Leon Henry, founder and president of Hartsdale, N.Y.-based list management firm Leon Henry Inc. The marketing channel hits a major milestone this year, as both insert media and Leon Henry Inc. turn 50 years old. This article will discuss the origins of insert media and Leon Henry’s role in developing this marketing tactic. While Henry has done a lot to spread the word about insert media, he doesn’t
Boost Response From Insert Media
September 2005 From Retail Online Integration
By Matt Griffin Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively. Rising postage costs and shrinking list universes haven't made customer acquisition any easier in recent years. Faced with such obstacles, catalogers increasingly are turning to insert media programs as a means to grow their housefiles. But like any growing market, both solid strategies and pitfalls abound. How can you best prepare for a successful insert media campaign? Consider the following do's and don'ts. Do identify your target audience. "Insert media is not as easily targetable as list media, because in most cases you can't select [recipient categories] within
September 2005 From Retail Online Integration
By Matt Griffin Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively. Rising postage costs and shrinking list universes haven't made customer acquisition any easier in recent years. Faced with such obstacles, catalogers increasingly are turning to insert media programs as a means to grow their housefiles. But like any growing market, both solid strategies and pitfalls abound. How can you best prepare for a successful insert media campaign? Consider the following do's and don'ts. Do identify your target audience. "Insert media is not as easily targetable as list media, because in most cases you can't select [recipient categories] within
Boost Response From Insert Media
September 2005 From Retail Online Integration
Rising postage costs and shrinking list universes haven’t made customer acquisition any easier in recent years. Faced with such obstacles, catalogers increasingly are turning to insert media programs as a means to grow their housefiles. But like any growing market, both solid strategies and pitfalls abound. How can you best prepare for a successful insert media campaign? Consider the following do’s and don’ts. Do identify your target audience. “Insert media is not as easily targetable as list media, because in most cases you can’t select [recipient categories] within the program,” acknowledges Amy Benewicz, former vice president of The Catamount Group, a Bethel, Conn.-based direct
September 2005 From Retail Online Integration
Rising postage costs and shrinking list universes haven’t made customer acquisition any easier in recent years. Faced with such obstacles, catalogers increasingly are turning to insert media programs as a means to grow their housefiles. But like any growing market, both solid strategies and pitfalls abound. How can you best prepare for a successful insert media campaign? Consider the following do’s and don’ts. Do identify your target audience. “Insert media is not as easily targetable as list media, because in most cases you can’t select [recipient categories] within the program,” acknowledges Amy Benewicz, former vice president of The Catamount Group, a Bethel, Conn.-based direct
CS0605_Lists&Media
June 2005 From Retail Online Integration
Consumer Time for Me Time for Me is a new catalog put out by AmeriMark. The 11,792 three-month buyers on this file have ordered activewear, intimate apparel, footwear, personal care items, and/or health and beauty products catering specifically to the 40-plus woman. The base list price is $120/M. For more information, contact your list broker or Mokrynskidirect, (201) 487-8181, or www.mokrynski.com. Money Money magazine's 1.5 million subscribers have taken an active interest in their personal money management. This publication offers articles on saving and investing as well as other areas where life and money intersect: the home, travel,
June 2005 From Retail Online Integration
Consumer Time for Me Time for Me is a new catalog put out by AmeriMark. The 11,792 three-month buyers on this file have ordered activewear, intimate apparel, footwear, personal care items, and/or health and beauty products catering specifically to the 40-plus woman. The base list price is $120/M. For more information, contact your list broker or Mokrynskidirect, (201) 487-8181, or www.mokrynski.com. Money Money magazine's 1.5 million subscribers have taken an active interest in their personal money management. This publication offers articles on saving and investing as well as other areas where life and money intersect: the home, travel,
The Power of Inserts (914 words)
February 2003 From Retail Online Integration
By Debra Goldstein More and more catalogers are discovering this winning method of increasing revenue. Package inserts, catalog blow-ins, ride-alongs and statement stuffers — these are just a few of the ways catalogers are generating additional revenue. By creating profit centers through various insert media, catalogers are taking advantage of the current climate in which every dollar counts. They're creating larger pools of opportunities for themselves, in addition to instituting programs that benefit their insert advertisers. The usual published rates for a cataloger's package-insert program range from $50 to $60/M, while catalog blow-ins generally are priced from $25 to $35/M. There are about
February 2003 From Retail Online Integration
By Debra Goldstein More and more catalogers are discovering this winning method of increasing revenue. Package inserts, catalog blow-ins, ride-alongs and statement stuffers — these are just a few of the ways catalogers are generating additional revenue. By creating profit centers through various insert media, catalogers are taking advantage of the current climate in which every dollar counts. They're creating larger pools of opportunities for themselves, in addition to instituting programs that benefit their insert advertisers. The usual published rates for a cataloger's package-insert program range from $50 to $60/M, while catalog blow-ins generally are priced from $25 to $35/M. There are about
The Power of Inserts
February 2003 From Retail Online Integration
Package inserts, catalog blow-ins, ride-alongs and statement stuffers — these are just a few of the ways catalogers are generating additional revenue. By creating profit centers through various insert media, catalogers are taking advantage of the current climate in which every dollar counts. They’re creating larger pools of opportunities for themselves, in addition to instituting programs that benefit their insert advertisers. The usual published rates for a cataloger’s package-insert program range from $50 to $60/M, while catalog blow-ins generally are priced from $25 to $35/M. There are about 1,200 insert programs on the market, of which more than 400 are catalog-related. What to
February 2003 From Retail Online Integration
Package inserts, catalog blow-ins, ride-alongs and statement stuffers — these are just a few of the ways catalogers are generating additional revenue. By creating profit centers through various insert media, catalogers are taking advantage of the current climate in which every dollar counts. They’re creating larger pools of opportunities for themselves, in addition to instituting programs that benefit their insert advertisers. The usual published rates for a cataloger’s package-insert program range from $50 to $60/M, while catalog blow-ins generally are priced from $25 to $35/M. There are about 1,200 insert programs on the market, of which more than 400 are catalog-related. What to
Catalog Insert Programs - The Team Approach
September 2002 From All About ROI
By Gretchen Kirby Peck Advertising-insert programs: How to make them work for your catalog. Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren't the only things you'll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often
September 2002 From All About ROI
By Gretchen Kirby Peck Advertising-insert programs: How to make them work for your catalog. Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren't the only things you'll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often
Catalog Insert Programs - The Team Approach
September 2002 From Retail Online Integration
By Gretchen Kirby Peck Advertising-insert programs: How to make them work for your catalog. Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren't the only things you'll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often
September 2002 From Retail Online Integration
By Gretchen Kirby Peck Advertising-insert programs: How to make them work for your catalog. Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren't the only things you'll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often
The Team Approach
September 2002 From Retail Online Integration
Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren’t the only things you’ll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often mean extra revenues. And for advertisers, they’re a way of targeting a specific demographic, while the cataloger picks
September 2002 From Retail Online Integration
Despite a rocky 2002 economy, catalogers are forging ahead, turning their attention to new manufacturing practices to support—and, in some cases, supplement—their sales efforts. Order forms aren’t the only things you’ll find nestled in your favorite catalog these days. Increasingly, catalogers are partnering with third-party mailers to insert advertising into catalog pages. And the ads are taking myriad forms, most commonly as blow-in and bind-in inserts. (Blow-ins are loose ad inserts, while bind-ins are inserts that are bound into the book.) For catalogers, these initiatives often mean extra revenues. And for advertisers, they’re a way of targeting a specific demographic, while the cataloger picks
Find New Customers Without Breaking the Bank
January 2002 From Retail Online Integration
You have a slew of choices when trying to reach prospects without paying postage, including direct response space advertising, broadcast and other channels. By Denny Hatch It is imperative to determine the lifetime value of customers by source. Robert Hackett, RRD Direct's vice president of sales, provides the following formula: Lifetime value is a function of frequency of purchase, multiplied by the gross margin, multiplied by the duration of brand loyalty. What can you afford to pay for a new customer? To make that determination, Gary Hennerberg of the Hennerberg Group suggests you take the following steps: --Research customer lifetime value. --Calculate
January 2002 From Retail Online Integration
You have a slew of choices when trying to reach prospects without paying postage, including direct response space advertising, broadcast and other channels. By Denny Hatch It is imperative to determine the lifetime value of customers by source. Robert Hackett, RRD Direct's vice president of sales, provides the following formula: Lifetime value is a function of frequency of purchase, multiplied by the gross margin, multiplied by the duration of brand loyalty. What can you afford to pay for a new customer? To make that determination, Gary Hennerberg of the Hennerberg Group suggests you take the following steps: --Research customer lifetime value. --Calculate
