Search results for Lett Direct Inc.
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Found 116 item(s). Displaying 1-15
February 1, 2012 From Retail Online Integration
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure to check out this guide. We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead. W
Long Live the Order Form
December 2010 From Retail Online Integration
More than 50 percent of all catalog orders are now placed via the internet. This development has impacted the use of bind-in catalog order forms. In fact, this growing trend has impacted the use of any type of order form. That said, the order form in a print catalog can still be beneficial. The decision to eliminate an order form shouldn't be based solely on saving money or on the percentage of orders received via the mail. There are other factors to consider.
December 2010 From Retail Online Integration
More than 50 percent of all catalog orders are now placed via the internet. This development has impacted the use of bind-in catalog order forms. In fact, this growing trend has impacted the use of any type of order form. That said, the order form in a print catalog can still be beneficial. The decision to eliminate an order form shouldn't be based solely on saving money or on the percentage of orders received via the mail. There are other factors to consider.
August 2010 From Retail Online Integration
Sure, many multichannel retailers today are testing postcard mailings in an effort to drive web traffic in place of mailing catalogs. But, while mailing postcards is less expensive than catalogs, do they really work? And are they cost effective?
Prognosis: Baby Steps
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
December 2009 From Retail Online Integration
There's a cost associated with acquiring new buyers through print media. Marketers who rely heavily on catalogs need to invest in converting prospects to buyers (one-time purchasers) and buyers to customers (two-time or more purchasers). How much you're willing to pay for new buyers depends on what you can afford, how fast you want to grow and the lifetime values of the buyers acquired.
Mine Web-Generated Catalog Requests With Extreme Care
June 2009 From Retail Online Integration
Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.
June 2009 From Retail Online Integration
Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.
The Best Print Circ Strategy for 2009
January 2009 From Retail Online Integration
I’m optimistic that 2009 will be a better year for multichannel merchants, even though the experts say our recovery will be gradual. There are bright spots within given merchandise categories, such as religious goods, pet supplies and hobbies — all of which are doing well — just to name a few.
January 2009 From Retail Online Integration
I’m optimistic that 2009 will be a better year for multichannel merchants, even though the experts say our recovery will be gradual. There are bright spots within given merchandise categories, such as religious goods, pet supplies and hobbies — all of which are doing well — just to name a few.
The 50 Best Tips of 2008
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
The Editor’s Take: A Multifaceted Transition
October 2008 From Retail Online Integration
The more I examine the whole catalog-to-multichannel transition, the more I realize how very much it remains a work in progress for both B-to-C and B-to-B catalogers. There are still plenty more phases ahead. Last month, this was certainly top-of-mind when we held a free Catalog Success webinar called The Coordinated Sell - Redefined for 2009 & Beyond. Our Strategy columnist Stephen R. Lett and Creative Irish Gifts catalog Vice President Rob O’Connor both gave excellent presentations. If you missed it, I invite you to go to our Web site and click on the “Webinars” tab toward the top of our homepage for a
October 2008 From Retail Online Integration
The more I examine the whole catalog-to-multichannel transition, the more I realize how very much it remains a work in progress for both B-to-C and B-to-B catalogers. There are still plenty more phases ahead. Last month, this was certainly top-of-mind when we held a free Catalog Success webinar called The Coordinated Sell - Redefined for 2009 & Beyond. Our Strategy columnist Stephen R. Lett and Creative Irish Gifts catalog Vice President Rob O’Connor both gave excellent presentations. If you missed it, I invite you to go to our Web site and click on the “Webinars” tab toward the top of our homepage for a
October 2008 From Retail Online Integration
When I taught direct marketing at Indiana University, I told my students to write “merchandising” if they didn’t know the answer to a question so they could receive 50 percent credit. I wanted these second-year MBA students to know the importance of merchandising. But product selection and circulation determine the success of any catalog/Internet business. And knowing how many pages to circulate is my topic this month. Specifically, I’ll explore the following: • What basic criteria determine proper page count? • What are the economics of adding pages? • How can adding pages be a successful strategy in these difficult economic times?
4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2
September 2008 From Tactics & Tips
For catalog/multichannel merchant Creative Irish Gifts, 2005 proved to be a turning point. After 18 straight years of profit growth, the marketer of Irish and Celtic-themed gifts was confronted with a crisis. It was greatly overmailing a tapped-out prospect universe, said Rob O’Connor, vice president of Creative Irish Gifts, during the recent Catalog Success webinar, The Coordinated Sell — Redefined for 2009 & Beyond, sponsored by Sigma Micro. The result: For the first time in the company’s history, it lost money. This led to a strategic decision on the company’s part to shift its focus online. With the company realizing 2 percent to 3
September 2008 From Tactics & Tips
For catalog/multichannel merchant Creative Irish Gifts, 2005 proved to be a turning point. After 18 straight years of profit growth, the marketer of Irish and Celtic-themed gifts was confronted with a crisis. It was greatly overmailing a tapped-out prospect universe, said Rob O’Connor, vice president of Creative Irish Gifts, during the recent Catalog Success webinar, The Coordinated Sell — Redefined for 2009 & Beyond, sponsored by Sigma Micro. The result: For the first time in the company’s history, it lost money. This led to a strategic decision on the company’s part to shift its focus online. With the company realizing 2 percent to 3
10 Tips to Maximize Multichannel Sales
September 2008 From Tactics & Tips
In a Catalog Success webinar last week called The Coordinated Sell — Redefined for 2009 & Beyond, Stephen R. Lett, president of the catalog consulting firm Lett Direct, highlighted his presentation on how to refocus your catalog company to thrive in today’s and tomorrow’s evolving multichannel environments with 10 takeaway tips for the audience to implement for improved profitability. Here’s a look at Lett’s top 10 list. (This is the first part of our two-part coverage of this webinar that was sponsored by Sigma Micro. Next week, we’ll recap the presentation of Rob O’Connor, vice president of the Creative Irish Gifts catalog.) 1. Segment
September 2008 From Tactics & Tips
In a Catalog Success webinar last week called The Coordinated Sell — Redefined for 2009 & Beyond, Stephen R. Lett, president of the catalog consulting firm Lett Direct, highlighted his presentation on how to refocus your catalog company to thrive in today’s and tomorrow’s evolving multichannel environments with 10 takeaway tips for the audience to implement for improved profitability. Here’s a look at Lett’s top 10 list. (This is the first part of our two-part coverage of this webinar that was sponsored by Sigma Micro. Next week, we’ll recap the presentation of Rob O’Connor, vice president of the Creative Irish Gifts catalog.) 1. Segment
The Coordinated Sell “ Redefined for 2009 & Beyond
September 11, 2008 From Webinars & Virtual Events
September 11, 2008 From Webinars & Virtual Events
Uniformity in cross-channel marketing and branding has been the presumed best practice as e-commerce and catalog buying have become more mainstream. But the same across-the-board
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August 2008 From Retail Online Integration
My entire career since graduating from Indiana University in 1971 has been devoted to catalogs. There have been good years and off years. I can honestly say, however, that this is the most difficult and challenging year I’ve seen for catalogers. Gas prices, consumer debt and the national election all combine to create the perfect storm. In such tough economic times, it’s logical and necessary to reduce expenses and save where possible. But these cuts aren’t always made in the best places. Some catalogers have reduced page counts without doing a proper square-inch analysis. Many have eliminated mailings to Web-only buyers without proper testing.
Strategy: Catalog Cost Cutting ’08, Part 2
May 2008 From Retail Online Integration
Catalogers always need to know how to maximize their printing, paper and mail distribution programs, especially now that we all face seemingly continuous paper and postage cost increases. In our April issue (pg. 34), I exposed 10 places where expensive fat is hiding in your paper and its printing process. This month, we're going to do the same for your postal expenses. More than 50 percent of the cost to print and mail a catalog is postage. Therefore, the manner in which you distribute your catalog into the U.S. Postal Service mailstream is critical to containing postal costs. In this column, I’ll
May 2008 From Retail Online Integration
Catalogers always need to know how to maximize their printing, paper and mail distribution programs, especially now that we all face seemingly continuous paper and postage cost increases. In our April issue (pg. 34), I exposed 10 places where expensive fat is hiding in your paper and its printing process. This month, we're going to do the same for your postal expenses. More than 50 percent of the cost to print and mail a catalog is postage. Therefore, the manner in which you distribute your catalog into the U.S. Postal Service mailstream is critical to containing postal costs. In this column, I’ll
