Search results for Direct Media Inc.
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Why Inventory Needs a Seat at the Table
March 9, 2011 From Joe Palzkill
The financial impact of inventory planning goes further and deeper than many companies realize. Direct Tech has developed financial return on investment analysis to precisely measure inventory’s impact on sales and profits. The numbers are striking.
March 9, 2011 From Joe Palzkill
The financial impact of inventory planning goes further and deeper than many companies realize. Direct Tech has developed financial return on investment analysis to precisely measure inventory’s impact on sales and profits. The numbers are striking.
50 Best Tips of 2010
November 2010 From Retail Online Integration
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
November 2010 From Retail Online Integration
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
June 8, 2010 From The ROI Report
In a session he led at the refocused Retail Marketing Conference in Orlando, Fla., Bill LaPierre, senior vice president of direct marketing and list firm Direct Media/Millard, discussed why traditional catalog marketers have encountered difficulty transitioning into online merchants. A recap of LaPierre's session follows, along with five pitfalls to avoid when shifting from a catalog-centric business to an online-driven operation.
"Shipping Costs Are Eating Me Alive"
May 2010 From Retail Online Integration
Q:"Shipping costs are eating me alive. Customers want free or very low shipping, but they have no idea what that means for small online retail stores. Do you have any strategies to deal with shipping costs and remain competitive?"— Carla Rose, owner, Green and Chic
May 2010 From Retail Online Integration
Q:"Shipping costs are eating me alive. Customers want free or very low shipping, but they have no idea what that means for small online retail stores. Do you have any strategies to deal with shipping costs and remain competitive?"— Carla Rose, owner, Green and Chic
The Best Way to Manage Catalog Circ During the Downturn
August 4, 2009 From The ROI Report
Amid all the talk of the death of the print channel, particularly in light of rising postage costs (the USPS’ Summer Sale not withstanding), there are still companies that effectively use catalogs as part of their overall marketing mixes. Add the current economic environment in with the rising costs of mailing catalogs, and it's easy to see people's less-than-sunny projections.
August 4, 2009 From The ROI Report
Amid all the talk of the death of the print channel, particularly in light of rising postage costs (the USPS’ Summer Sale not withstanding), there are still companies that effectively use catalogs as part of their overall marketing mixes. Add the current economic environment in with the rising costs of mailing catalogs, and it's easy to see people's less-than-sunny projections.
Direct Media and Millard Group Merge Under infoGROUP Umbrella
June 25, 2009 From News
infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions, today announced the formation of Direct Media Millard (DMM). Launching July 1, 2009, DMM becomes the industry’s largest provider of targeted prospecting media for the consumer and B2B markets.
June 25, 2009 From News
infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions, today announced the formation of Direct Media Millard (DMM). Launching July 1, 2009, DMM becomes the industry’s largest provider of targeted prospecting media for the consumer and B2B markets.
'Smart Change' at ACCM
June 9, 2009 From The ROI Report
One of the best takeaways for me from the recent Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans was the need to be open to “smart change,” a term I “borrowed” from Sarah Fletcher, creative director of Catalog Design Studios, a catalog creative consulting firm. She said, “The big take-home for me from this year's conference was No. 1, don't panic, and No. 2, be open to smart changes.”
June 9, 2009 From The ROI Report
One of the best takeaways for me from the recent Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans was the need to be open to “smart change,” a term I “borrowed” from Sarah Fletcher, creative director of Catalog Design Studios, a catalog creative consulting firm. She said, “The big take-home for me from this year's conference was No. 1, don't panic, and No. 2, be open to smart changes.”
ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
Maximum Help From Limited Resources
February 2009 From All About ROI
It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.
February 2009 From All About ROI
It’s no secret that there are far fewer list management and brokerage firms vying for our business. Many of the smaller, more entrepreneurial list firms have been absorbed by a few large corporations. As a result, some catalogers believe there are fewer opportunities to negotiate pricing and fewer choices in general. The same concerns exist about firms that rent out cooperative prospect lists. But in reality, the contrary is true.
Catalog Success 200
March 2007 From Retail Online Integration
Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05
March 2007 From Retail Online Integration
Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05
Data Cards: An Indispensable Tool
January 2003 From Retail Online Integration
Editor’s Note: The original article from which this was adapted, “Data Cards: Guilty Until Proven Innocent” by Hallie Mummert, was based largely on the views of Brian Kurtz of Boardroom Reports. It appeared in the October 1994 issue of Target Marketing magazine. Updated information has been added here by Linda Huntoon, executive vice president of Direct Media. List research typically begins with the data card. This paper (or electronic) sales vehicle is used by list owners and managers to market the vital statistics (e.g., size, price, profile, selects, minimum order, address options) on the lists they represent. For the cataloger in search of
January 2003 From Retail Online Integration
Editor’s Note: The original article from which this was adapted, “Data Cards: Guilty Until Proven Innocent” by Hallie Mummert, was based largely on the views of Brian Kurtz of Boardroom Reports. It appeared in the October 1994 issue of Target Marketing magazine. Updated information has been added here by Linda Huntoon, executive vice president of Direct Media. List research typically begins with the data card. This paper (or electronic) sales vehicle is used by list owners and managers to market the vital statistics (e.g., size, price, profile, selects, minimum order, address options) on the lists they represent. For the cataloger in search of
National Geographic-Maintaining the Gold Standard (1,449 words)
December 2002 From Retail Online Integration
By Gabrielle Mosquera How National Geographic's catalog merchandise upholds the Society's heritage. National Geographic's yellow rectangle is recognized worldwide for its authority and credibility as a source of exploration information. Consequently, the pressure to feature similarly authentic catalog products runs high. But the catalog staff welcomes the challenge. "You have to be willing to follow the process of approval for each item," says Linda Berkeley, president of National Geographic Enterprises, of which the catalog is a subdivision. "You have to be willing to walk away from items that are inappropriate, even if you
December 2002 From Retail Online Integration
By Gabrielle Mosquera How National Geographic's catalog merchandise upholds the Society's heritage. National Geographic's yellow rectangle is recognized worldwide for its authority and credibility as a source of exploration information. Consequently, the pressure to feature similarly authentic catalog products runs high. But the catalog staff welcomes the challenge. "You have to be willing to follow the process of approval for each item," says Linda Berkeley, president of National Geographic Enterprises, of which the catalog is a subdivision. "You have to be willing to walk away from items that are inappropriate, even if you
One-Stop E-commerce: GiftCatalog.com
December 2001 From Retail Online Integration
Type the word “Gift” into any Internet search engine, and you’ll be faced with more sites than you know what to do with. From Gift.com to SendAGift.com, online gift retailing has become a hot-button business. With such a crowded field, why would the executives of retail giant Target Corp. decide that three of its strongest print catalog brands—Wireless, Signals and Seasons—would do better under one URL, GiftCatalog.com? The answer lies in the shopping experience. Market researchers told Target’s online division, target.direct, that potential for cross-selling among the three catalogs was high, but that navigating three different sites was not as easy it should be.
December 2001 From Retail Online Integration
Type the word “Gift” into any Internet search engine, and you’ll be faced with more sites than you know what to do with. From Gift.com to SendAGift.com, online gift retailing has become a hot-button business. With such a crowded field, why would the executives of retail giant Target Corp. decide that three of its strongest print catalog brands—Wireless, Signals and Seasons—would do better under one URL, GiftCatalog.com? The answer lies in the shopping experience. Market researchers told Target’s online division, target.direct, that potential for cross-selling among the three catalogs was high, but that navigating three different sites was not as easy it should be.
International List Options (464 words)
May 1999 From Retail Online Integration
In the United States, a mature market is the major blockade to finding new names, whereas overseas the challenge is not only finding lists but getting permission to mail to them. Business publication lists, says Stephen Eustace, team leader, international brokerage, at Acxiom/Direct Media in Greenwich, CT, are very good sources of names. The Business Week list, for example, gets used frequently, because 50 percent to 60 percent of the file includes home addresses, an optimal situation for mailing both consumer and business offers. What if you don't want to live by publication lists alone? You'll probably have to go off the beaten
May 1999 From Retail Online Integration
In the United States, a mature market is the major blockade to finding new names, whereas overseas the challenge is not only finding lists but getting permission to mail to them. Business publication lists, says Stephen Eustace, team leader, international brokerage, at Acxiom/Direct Media in Greenwich, CT, are very good sources of names. The Business Week list, for example, gets used frequently, because 50 percent to 60 percent of the file includes home addresses, an optimal situation for mailing both consumer and business offers. What if you don't want to live by publication lists alone? You'll probably have to go off the beaten
Old Sidebar - Marketing Your List
March 1998 From Retail Online Integration
by D. Hatch For occasional marketers, list rental is the main source of income. After serving time for salacious advertising, Ralph Ginzberg, formerly of Eros, started a newsletter called MoneysWorth. A huge part of his business then became gathering the names of literate responders and marketing the list. Recently, Boardroom bought the MoneysWorth name, and it was reborn under Martin Edelston's aegis. Some marketers, including AARP and the American Bible Society, do not allow their lists into commerce at all. For most, however, list rental represents icing on the cake. After all, to generate income, a mailer only needs to switch on a computer
March 1998 From Retail Online Integration
by D. Hatch For occasional marketers, list rental is the main source of income. After serving time for salacious advertising, Ralph Ginzberg, formerly of Eros, started a newsletter called MoneysWorth. A huge part of his business then became gathering the names of literate responders and marketing the list. Recently, Boardroom bought the MoneysWorth name, and it was reborn under Martin Edelston's aegis. Some marketers, including AARP and the American Bible Society, do not allow their lists into commerce at all. For most, however, list rental represents icing on the cake. After all, to generate income, a mailer only needs to switch on a computer
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