The Retailer's Guide to Cross-Channel Success
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ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
May 21, 2009 From News
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
Building Circulation for New Magazines (933 words)
October 1999 From Retail Online Integration
Last year was a tough one for magazine circulation. Direct mail response rates, stampsheet performance and newsstand sales were down in 1998, according to the 1999 CircTrack industry survey published in August by Capell-Jones. Yet CircTrack deals mostly with established magazines. How does a new magazine gain a foothold in this tough environment? E. Daniel Capell, editor of the report, says, "There are really two ways to launch these days: Try it on the newsstand or do acquisition mailings." In June 1998, publisher Steven Brill (of The American Lawyer magazine and Court TV fame) launched Brill's Content. Its start-up strategy comprised many
October 1999 From Retail Online Integration
Last year was a tough one for magazine circulation. Direct mail response rates, stampsheet performance and newsstand sales were down in 1998, according to the 1999 CircTrack industry survey published in August by Capell-Jones. Yet CircTrack deals mostly with established magazines. How does a new magazine gain a foothold in this tough environment? E. Daniel Capell, editor of the report, says, "There are really two ways to launch these days: Try it on the newsstand or do acquisition mailings." In June 1998, publisher Steven Brill (of The American Lawyer magazine and Court TV fame) launched Brill's Content. Its start-up strategy comprised many
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