Search results for Gilbert Direct Marketing
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Found 114 item(s). Displaying 1-15
November 1, 2011 From Retail Online Integration
A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue.
November 2010 From Retail Online Integration
"The smartest thing those wunderkinds at our beloved Postal Service can do is nurture the direct mail industry. Imagine what would happen if the USPS
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6 Ways to Improve Your Customer Service
August 3, 2010 From Jim Gilbert
To me it's simple: Make it easy to speak with me or my business goes elsewhere.
August 3, 2010 From Jim Gilbert
To me it's simple: Make it easy to speak with me or my business goes elsewhere.
How to Choose the Right Design Team for Your Catalog or Direct Mail Program
May 10, 2010 From Jim Gilbert
Choose designers who specifically know the mail order market. Catalogs/mailers accustomed to generating sales via mail/internet ordering are a very different animal from a branding vehicle. They may look similar, but companies that create mail order catalogs and direct mail know exactly how to leverage creative that not only builds their brands, but also sells product. What looks simple is actually highly specialized and technical.
May 10, 2010 From Jim Gilbert
Choose designers who specifically know the mail order market. Catalogs/mailers accustomed to generating sales via mail/internet ordering are a very different animal from a branding vehicle. They may look similar, but companies that create mail order catalogs and direct mail know exactly how to leverage creative that not only builds their brands, but also sells product. What looks simple is actually highly specialized and technical.
How to Spread Exponential Customer Good Will
February 15, 2010 From Jim Gilbert
It’s amazing how a little customer care from a typical, nameless, faceless corporate entity changes people's attitudes and perceptions of a company. And when the CEO gets involved, the goodwill level goes up exponentially.
February 15, 2010 From Jim Gilbert
It’s amazing how a little customer care from a typical, nameless, faceless corporate entity changes people's attitudes and perceptions of a company. And when the CEO gets involved, the goodwill level goes up exponentially.
Why Direct Marketers Hate Beer Commercials and Branding
February 8, 2010 From Jim Gilbert
I've always believed that branding is something you do while you're stimulating orders and leads via direct marketing. To me, making someone laugh while watching a commercial doesn’t exactly cause new customer acquisition. You do that with offers, calls to action, superior guarantees and, of course, products that measure up to and exceed expectations.
February 8, 2010 From Jim Gilbert
I've always believed that branding is something you do while you're stimulating orders and leads via direct marketing. To me, making someone laugh while watching a commercial doesn’t exactly cause new customer acquisition. You do that with offers, calls to action, superior guarantees and, of course, products that measure up to and exceed expectations.
Shop Talk - March 2010
February 2010 From Retail Online Integration
Q: "We've been using Google Ad Manager to serve our internal promotional banners, but unfortunately, the benefits of scheduling, tracking, testing and inventory control can't outweigh the cost of the painfully slow load times it's created. Are there any other solutions out there? Any suggestions or research would be gratefully accepted!"
February 2010 From Retail Online Integration
Q: "We've been using Google Ad Manager to serve our internal promotional banners, but unfortunately, the benefits of scheduling, tracking, testing and inventory control can't outweigh the cost of the painfully slow load times it's created. Are there any other solutions out there? Any suggestions or research would be gratefully accepted!"
Who Said I Couldnt Multitask ... A Cautionary Tale
February 1, 2010 From Jim Gilbert
Everything we do today on high speed (and sometimes on autopilot) has an effect. Mistakes happen with all this multitasking, for instance. And sometimes those mistakes play themselves out with your employees, bosses, clients and customers. Other times mistakes — seemingly harmless at the time — wind up on the internet, being reviewed millions of times on social media sites.
February 1, 2010 From Jim Gilbert
Everything we do today on high speed (and sometimes on autopilot) has an effect. Mistakes happen with all this multitasking, for instance. And sometimes those mistakes play themselves out with your employees, bosses, clients and customers. Other times mistakes — seemingly harmless at the time — wind up on the internet, being reviewed millions of times on social media sites.
5 Reasons Why Direct Mail Is Eco-Friendly
January 25, 2010 From Jim Gilbert
Find out why I believe direct mail is the eco-friendly marketing channel when compared to email and the internet. Five arguments are presented that may reshape your thinking on the subject.
January 25, 2010 From Jim Gilbert
Find out why I believe direct mail is the eco-friendly marketing channel when compared to email and the internet. Five arguments are presented that may reshape your thinking on the subject.
Digital and Direct Marketing Hiring Plans Show Strong Rebound
January 19, 2010 From Jim Gilbert
Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report. "All of our major indicators are showing significant improvement," said Jerry Bernhart, principal of Bernhart Associates Executive Search. "As far as hiring goes, digital and direct marketers are back on a growth trajectory."
January 19, 2010 From Jim Gilbert
Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report. "All of our major indicators are showing significant improvement," said Jerry Bernhart, principal of Bernhart Associates Executive Search. "As far as hiring goes, digital and direct marketers are back on a growth trajectory."
The 'Death' of Direct Mail and Catalogs
January 11, 2010 From Jim Gilbert
I'd like to take this opportunity to set the record straight for those who put forth the garbage that direct mail intrudes. Consider the following:
January 11, 2010 From Jim Gilbert
I'd like to take this opportunity to set the record straight for those who put forth the garbage that direct mail intrudes. Consider the following:
New Year's Recap: 19 Direct Marketing, Call-Center and Social Media Tips of 2009, Part 2
January 4, 2010 From Jim Gilbert
Continuing with his top tips of 2009, All About ROI columnist Jim Gilbert helps prime your business for a profitable 2010.
January 4, 2010 From Jim Gilbert
Continuing with his top tips of 2009, All About ROI columnist Jim Gilbert helps prime your business for a profitable 2010.
New Year's Recap: 19 Direct Marketing, Call-Center and Social Media Tips of 2009, Part 1
December 28, 2009 From Jim Gilbert
All About ROI columnist Jim Gilbert recounts his top tips of 2009 in part 1 of this multipart series designed to help you best prepare your business for a prosperous new year.
December 28, 2009 From Jim Gilbert
All About ROI columnist Jim Gilbert recounts his top tips of 2009 in part 1 of this multipart series designed to help you best prepare your business for a prosperous new year.
Farewell to 2009
December 21, 2009 From Jim Gilbert
Personally, I'm glad that 2009 is coming to a rapid close. As the saying goes, "May you live in interesting times.” This year was certainly interesting. In fact, I can't recall being bored for one minute in 2009.
December 21, 2009 From Jim Gilbert
Personally, I'm glad that 2009 is coming to a rapid close. As the saying goes, "May you live in interesting times.” This year was certainly interesting. In fact, I can't recall being bored for one minute in 2009.
9 Immutable Laws of Social Media Marketing
December 14, 2009 From Jim Gilbert
Check out the following nine laws I've developed to help your business properly set expectations for its social media initiatives.
December 14, 2009 From Jim Gilbert
Check out the following nine laws I've developed to help your business properly set expectations for its social media initiatives.
