The Retailer's Guide to Cross-Channel Success
Search results for The Rimm-Kaufman Group
Found 30 item(s)
Found 30 item(s). Displaying 1-15
July 6, 2010 From The ROI Report
Last month's Internet Retailer Conference & Exhibition (IRCE) in Chicago had all the elements of a healthy trade show -- attendance was at record levels with over 10,000 paid attendees; the exhibit floor was packed with booths and customers; and the sessions were well attended. It seemed like everyone in the industry was at the show.
Web Budgeting: What Makes Sense Right Now, Part 2 of 3
December 2008 From Tips and Strategies
As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.
December 2008 From Tips and Strategies
As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.
The 50 Best Tips of 2008
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
Find a Way to Get Your Site on the First Free Search Page Now
May 2008 From The Corner View
You think you’re having a tough time this year? It isn’t easy being the editor of a business publication that’s all about sharing thought-provocative success stories as positive learning experiences, either. As a professionally trained journalist of 26 years, I’d certainly be having a feast this year if I were hunting for “good” dirt on struggling companies to do investigative stories on. How did Lillian Vernon and The Sharper Image both come crashing down? Where did RedEnvelope go wrong? Plenty of carnage out there. But that’s not what we’re all about here at Catalog Success. We strive to help you through good times
May 2008 From The Corner View
You think you’re having a tough time this year? It isn’t easy being the editor of a business publication that’s all about sharing thought-provocative success stories as positive learning experiences, either. As a professionally trained journalist of 26 years, I’d certainly be having a feast this year if I were hunting for “good” dirt on struggling companies to do investigative stories on. How did Lillian Vernon and The Sharper Image both come crashing down? Where did RedEnvelope go wrong? Plenty of carnage out there. But that’s not what we’re all about here at Catalog Success. We strive to help you through good times
May 2008 From Tactics & Tips
Access Technology Solutions Direct Selling Services 34 Randall Decker (801) 420-9225 www.accessts.com Associated Global Systems Fulfillment 62 Sales (516) 627-8910 www.agsystems.com B&W Press Printer/Specialty Mailer 23 Paul Beegan (978) 352-6100 www.bwpress.com Belardi/Ostroy ALC, LLC Lists 22, 39, 60 Andrew Ostroy (212) 924-1300 www.belardiostroy.com BowTie Inc. Lists 6 Kristina Grubb (949) 855-8822 x3420 www.bowtielists.com Brown Printing Printer 41 Jill Tobin (212) 782-7857 www.bpc.com Catalogs America Printing BC Dan Sayin (727) 864-2000 www.catalogsamerica.com Catalyst Direct Marketing Lists 32, 65, 67 Fred Litzky (201) 405-1414 www.catalystdm.com Chilcutt Direct Marketing Lists 52 Jane McCoy (405) 478-7245 www.cdmlist.com Commerce Register Service Bureau 48 Bob Schweighardt (201) 445-3000 www.comreginc.com Creative Automation Direct Marketing 55 Bob Rajan (800) 773-1588 www.cauto.com Cyber City Teleservices Telemarketing Services IBC Erv Magram (201) 487-1616 www.cctll.com Datamann Software 24 Kathy Reagan (802) 295-6600 www.datamann.com Direct Tech Inventory Management 21 Jack Mahaffey (402) 895-2100 www.direct-tech.com DM Transportation Group Transportation Management 56 Bill Wilson (717) 258-0611 www.dmtrans.com DoubleClick Performics Search/Affiliate Marketing 35 Robin Simkins (312) 739-0682 www.performics.com Dydacomp Development Software 8 Rob Coon (973) 237-9419 www.dydacomp.com Edith Roman Associates Lists 3 Kevin Collopy (845) 731-2684 www.edithroman.com Endicia Mailing Software 57 Sales Department (800) 576-3279 www.endicia.com Foster Manufacturing Production Equipment 6 Ted Borowsky (800) 523-4855 www.fostermfg.com Iverson Language Associates Translation
Guest View: Search Expert, Blogger Extraordinaire Posts 9 Prognostications About Your Future
March 2008 From The Corner View
As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman. Alan heads the Rimm-Kaufman Group, an online agency providing large-scale paid search bid management and Web site testing services, and was formerly a marketing executive with the Crutchfield catalog of consumer electronics. I leave the stage to Alan, who starts with a potential scenario followed by nine predictions for the future of the catalog/multichannel business as it affects you. Scene: A bar at a conference hotel during a marketing trade show. Bill:
March 2008 From The Corner View
As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman. Alan heads the Rimm-Kaufman Group, an online agency providing large-scale paid search bid management and Web site testing services, and was formerly a marketing executive with the Crutchfield catalog of consumer electronics. I leave the stage to Alan, who starts with a potential scenario followed by nine predictions for the future of the catalog/multichannel business as it affects you. Scene: A bar at a conference hotel during a marketing trade show. Bill:
14 Hot Ideas in Free and Paid Search
January 2008 From Retail Online Integration
Are you on top of today’s hottest ideas in free and paid search? Here are 14 easy-to-implement ways to get your site to the top of everyone’s results. Each could support a full article in its own right, so I’ve also provided additional links to help you dig in further. Free Search Engine Optimization (SEO) 1. Social media sites drive links; links drive rankings. Get familiar with Digg (digg.com), StumbleUpon (www.stumbleupon.com), Netscape (netscape.com) and Reddit (reddit.com), because these social-media sites can drive huge traffic. More importantly, that traffic leads to numerous inbound links, which are the rocket fuel powering your organic rankings.
January 2008 From Retail Online Integration
Are you on top of today’s hottest ideas in free and paid search? Here are 14 easy-to-implement ways to get your site to the top of everyone’s results. Each could support a full article in its own right, so I’ve also provided additional links to help you dig in further. Free Search Engine Optimization (SEO) 1. Social media sites drive links; links drive rankings. Get familiar with Digg (digg.com), StumbleUpon (www.stumbleupon.com), Netscape (netscape.com) and Reddit (reddit.com), because these social-media sites can drive huge traffic. More importantly, that traffic leads to numerous inbound links, which are the rocket fuel powering your organic rankings.
Become a Virtual Spy
December 2007 From Retail Online Integration
Your phone buzzes just after lunch. Your boss is shouting, “Some new Web site appeared today out of nowhere and it’s advertising heavily against us! Who is it? Find out everything you can about it and report back by day’s end!” Today’s Web provides easy tools for competitive research. This month’s column provides a road map for sleuthing a competitor in a few of hours, at no cost, using just a Web browser. This is a link-heavy article. Once you finish reading this, you can go to the CatalogSuccess.com Web site and find a sidebar containing all the links mentioned. First, ready your browser.
December 2007 From Retail Online Integration
Your phone buzzes just after lunch. Your boss is shouting, “Some new Web site appeared today out of nowhere and it’s advertising heavily against us! Who is it? Find out everything you can about it and report back by day’s end!” Today’s Web provides easy tools for competitive research. This month’s column provides a road map for sleuthing a competitor in a few of hours, at no cost, using just a Web browser. This is a link-heavy article. Once you finish reading this, you can go to the CatalogSuccess.com Web site and find a sidebar containing all the links mentioned. First, ready your browser.
Blogging 101 for Catalogers
September 2007 From Retail Online Integration
Is your company blogging yet? With the soaring cost of postage and pay-per-click advertising, blogging offers catalogers a powerful channel to get their message to prospects and customers worldwide. The cost is low. The impact is high. Here are 11 steps to get you started. 1. READ LOTS OF BLOGS. Before you start your own blog, spend at least two weeks voraciously reading. Choose an RSS reader; I recommend Google Reader. Get familiar with blog search engines, such as Technorati. Find bloggers writing about niches related to your company, products, industry, customers, etc. Add bloggers you like to your RSS reader. Follow
September 2007 From Retail Online Integration
Is your company blogging yet? With the soaring cost of postage and pay-per-click advertising, blogging offers catalogers a powerful channel to get their message to prospects and customers worldwide. The cost is low. The impact is high. Here are 11 steps to get you started. 1. READ LOTS OF BLOGS. Before you start your own blog, spend at least two weeks voraciously reading. Choose an RSS reader; I recommend Google Reader. Get familiar with blog search engines, such as Technorati. Find bloggers writing about niches related to your company, products, industry, customers, etc. Add bloggers you like to your RSS reader. Follow
E-commerce Insights: The (Free) Benefits of Google’s Webmaster Central
July 2007 From All About ROI
If you’re not using Google’s Webmaster Central, you should start. Google Webmaster Central is a great bundle of free Google tools to help you understand how Google indexes your site. It’s essential to ranking well in Google’s natural rankings. And as a bonus of sorts, by fixing problems revealed by Webmaster Central, you often can improve your positioning on secondary engines, too. For starters, you need a Google account. Go to: https://www.google.com/accounts/newaccount. Next, go to (and bookmark) the Google Webmaster Central homepage: www.google.com/webmasters. The Help Center, blog and forums are worth monitoring. These resources provide valuable advice from Google and outsiders for successful
July 2007 From All About ROI
If you’re not using Google’s Webmaster Central, you should start. Google Webmaster Central is a great bundle of free Google tools to help you understand how Google indexes your site. It’s essential to ranking well in Google’s natural rankings. And as a bonus of sorts, by fixing problems revealed by Webmaster Central, you often can improve your positioning on secondary engines, too. For starters, you need a Google account. Go to: https://www.google.com/accounts/newaccount. Next, go to (and bookmark) the Google Webmaster Central homepage: www.google.com/webmasters. The Help Center, blog and forums are worth monitoring. These resources provide valuable advice from Google and outsiders for successful
Generate More Speed: Minimize Dynamic Content
June 2007 From Hold
Your Web server runs quickest when serving static pages. Dynamic pages generated from database queries typically are slower by an order of magnitude. Wherever possible, use static pages. Use smart caching to minimize page builds. For example, consider regenerating your homepage once each hour, serving the pregenerated copy the rest of the time. If you do this, then determine how much it would increase the speed of your homepage, and how much load it would take off your database servers. Could you use this technique for other pages? → Consider serving static pages for visitors who accept JavaScript. Then use asynchronous JavaScript and XML, a Web
June 2007 From Hold
Your Web server runs quickest when serving static pages. Dynamic pages generated from database queries typically are slower by an order of magnitude. Wherever possible, use static pages. Use smart caching to minimize page builds. For example, consider regenerating your homepage once each hour, serving the pregenerated copy the rest of the time. If you do this, then determine how much it would increase the speed of your homepage, and how much load it would take off your database servers. Could you use this technique for other pages? → Consider serving static pages for visitors who accept JavaScript. Then use asynchronous JavaScript and XML, a Web
B-to-B Search: Panel Divulges Unique Search Challenges for B-to-B Catalogers
May 2007 From Tactics & Tips
During a session at last week’s ACCM conference in Boston, Anne Vargo, e-commerce supervisor for B-to-B computer products cataloger CDW, and I both concluded that many of the best practices for B-to-B search are the same as consumer. These include comprehensive term lists, smart bidding, focused copy and landing pages, strong tracking and ongoing testing. But we described several unique challenges specific to large scale paid search. We discussed the $6.8 billion CDW’s search program of more than 100,000 active search ads and the “long tail” of search terms, noting that the 100,000 active ads are the “survivors” after testing more than 500,000. Vargo noted
May 2007 From Tactics & Tips
During a session at last week’s ACCM conference in Boston, Anne Vargo, e-commerce supervisor for B-to-B computer products cataloger CDW, and I both concluded that many of the best practices for B-to-B search are the same as consumer. These include comprehensive term lists, smart bidding, focused copy and landing pages, strong tracking and ongoing testing. But we described several unique challenges specific to large scale paid search. We discussed the $6.8 billion CDW’s search program of more than 100,000 active search ads and the “long tail” of search terms, noting that the 100,000 active ads are the “survivors” after testing more than 500,000. Vargo noted
May 2007 From Retail Online Integration
Scratching your head over the interaction between your online and offline marketing efforts? Not sure how much to advertise online? Unclear of the true impact of your catalog mailings? You’re not alone. This column won’t completely solve these puzzles, but it’ll offer some relevant ideas. How Much to Advertise First, assume you’ve already established your high-level financial goals, either for your online program or for the business as a whole. Such goals should be specific, numeric and time-based. Be sure the whole team understands and buys into these goals, and works toward meeting them each week. Typical goals are profit-and-loss-based, and include a revenue
E-commerce Insights: The Online Retail 2.0 Ideas Tour
December 2006 From Retail Online Integration
The Web is an essential channel for catalogers. Customers expect catalog companies to have effective, well-designed e-commerce sites. The Internet is undergoing a period of rapid innovation, often labeled “Web 2.0.” It includes tagging, visual search, wikis and Ajax. Web 2.0 technologies will transform online retail over the next two years. Catalogers will need to upgrade their sites to remain competitive. I suggest you read this month’s column with a computer close by — as I’ll tour some Online Retail 2.0 ideas that will transform e-commerce. The first stop is del.icio.us, the social tagging site. (Go to del.icio.us/catalogsuccess, and you’ll find a
December 2006 From Retail Online Integration
The Web is an essential channel for catalogers. Customers expect catalog companies to have effective, well-designed e-commerce sites. The Internet is undergoing a period of rapid innovation, often labeled “Web 2.0.” It includes tagging, visual search, wikis and Ajax. Web 2.0 technologies will transform online retail over the next two years. Catalogers will need to upgrade their sites to remain competitive. I suggest you read this month’s column with a computer close by — as I’ll tour some Online Retail 2.0 ideas that will transform e-commerce. The first stop is del.icio.us, the social tagging site. (Go to del.icio.us/catalogsuccess, and you’ll find a
The 50 Best Tips of 2006
November 2006 From All About ROI
What better way for a tips-oriented business magazine to wind down 2006 than with the top 50 tips of the year? My staff and I spent the past several weeks going through every article that’s run so far in Catalog Success and the Catalog Success Idea Factory e-newsletter this year to bring you the ultimate how-to “cheat sheet.” Throughout these pages, we’ve synthesized the year’s best tips, summarizing, and in some cases quoting directly, from stories and/or the sources themselves, where noted. Below each, you’ll see the industry expert who offered the tip. We reference the issue from which the tips originate so
November 2006 From All About ROI
What better way for a tips-oriented business magazine to wind down 2006 than with the top 50 tips of the year? My staff and I spent the past several weeks going through every article that’s run so far in Catalog Success and the Catalog Success Idea Factory e-newsletter this year to bring you the ultimate how-to “cheat sheet.” Throughout these pages, we’ve synthesized the year’s best tips, summarizing, and in some cases quoting directly, from stories and/or the sources themselves, where noted. Below each, you’ll see the industry expert who offered the tip. We reference the issue from which the tips originate so
