Search results for Andrea Syverson and from July 1, 2010 to August 1, 2010

Merchandise as Kindling!
July 26, 2010 From Andrea Syverson
This summer, why not chat about the strength of your merchandise’s kindle factor and see if there aren’t ways you can turn up the inspiration intensity of your product offering?

The Power of a Jolt!
July 12, 2010 From Andrea Syverson
Mindful merchants know that one of their main roles as brand builders is customer motivation. They know just when the power of a gentle nudge (via strategic cross-sells, meaningful upsells or properly placed point-of-purchase teasers) or a more forceful jolt (you must have this!) is necessary to prompt a sale. In today’s selling environment, with consumers more cautious than ever about their spending, merchants are required to use their motivational jolt skills more often.