The Retailer's Guide to Cross-Channel Success
Search results for Jim Gilbert and from February 1, 2009 to March 1, 2009
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Consultant, Prosultant or Insultant? Part 1
February 23, 2009 From Jim Gilbert
Now more than ever, fear is driving the business process. To break it down, business owners/C-levels/boards of directors, terrified of the current economy, are making decisions based on fear.
February 23, 2009 From Jim Gilbert
Now more than ever, fear is driving the business process. To break it down, business owners/C-levels/boards of directors, terrified of the current economy, are making decisions based on fear.
Don't Forget Your Catalog Basics
February 16, 2009 From Jim Gilbert
I recently had a conversation with another catalog consultant about a client proposal we’re jointly working on. The conversation worked its way to a discussion on the basic fundamentals of direct marketing. In essence, what's the most basic fundamental of direct marketing that we need to present and our clients need to follow?
February 16, 2009 From Jim Gilbert
I recently had a conversation with another catalog consultant about a client proposal we’re jointly working on. The conversation worked its way to a discussion on the basic fundamentals of direct marketing. In essence, what's the most basic fundamental of direct marketing that we need to present and our clients need to follow?
USPS Column Hits a Naive Nerve
February 9, 2009 From Jim Gilbert
I got lots of feedback to my column last week on the USPS and its brainstorm about going to a five-day workweek. Most of the comments showed up in my inbox or on my blog (which gets heavily promoted throughout the blogosphere). And most of them were pro-mailer, agreeing that the USPS needs to wake up.
February 9, 2009 From Jim Gilbert
I got lots of feedback to my column last week on the USPS and its brainstorm about going to a five-day workweek. Most of the comments showed up in my inbox or on my blog (which gets heavily promoted throughout the blogosphere). And most of them were pro-mailer, agreeing that the USPS needs to wake up.
To Think, You Rely on Them to Deliver Your Catalogs?
February 3, 2009 From Jim Gilbert
It's no secret by now that Postmaster General John Potter told Congress that in order for the USPS to survive, it needs to switch to a five-day-a-week delivery schedule. Does anyone else think this is a disaster waiting to happen? And does anyone out there actually believe that five days will be enough for this bloated bureaucracy to survive? What's next, mail one day a week? Mail on alternate Tuesdays? Leap year mail, anyone?
February 3, 2009 From Jim Gilbert
It's no secret by now that Postmaster General John Potter told Congress that in order for the USPS to survive, it needs to switch to a five-day-a-week delivery schedule. Does anyone else think this is a disaster waiting to happen? And does anyone out there actually believe that five days will be enough for this bloated bureaucracy to survive? What's next, mail one day a week? Mail on alternate Tuesdays? Leap year mail, anyone?
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