The Retailer's Guide to Cross-Channel Success
Search results for Jim Gilbert and from December 1, 2009 to January 1, 2010
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New Year's Recap: 19 Direct Marketing, Call-Center and Social Media Tips of 2009, Part 1
December 28, 2009 From Jim Gilbert
All About ROI columnist Jim Gilbert recounts his top tips of 2009 in part 1 of this multipart series designed to help you best prepare your business for a prosperous new year.
December 28, 2009 From Jim Gilbert
All About ROI columnist Jim Gilbert recounts his top tips of 2009 in part 1 of this multipart series designed to help you best prepare your business for a prosperous new year.
Farewell to 2009
December 21, 2009 From Jim Gilbert
Personally, I'm glad that 2009 is coming to a rapid close. As the saying goes, "May you live in interesting times.” This year was certainly interesting. In fact, I can't recall being bored for one minute in 2009.
December 21, 2009 From Jim Gilbert
Personally, I'm glad that 2009 is coming to a rapid close. As the saying goes, "May you live in interesting times.” This year was certainly interesting. In fact, I can't recall being bored for one minute in 2009.
9 Immutable Laws of Social Media Marketing
December 14, 2009 From Jim Gilbert
Check out the following nine laws I've developed to help your business properly set expectations for its social media initiatives.
December 14, 2009 From Jim Gilbert
Check out the following nine laws I've developed to help your business properly set expectations for its social media initiatives.
Think Twice Before Dismissing Social Media
December 7, 2009 From Jim Gilbert
Social media does present opportunities to get massive exposure without matching investment, but your odds of hitting the lottery might be better. Listen to your community members. If they aren't talking yet, study your data -- it'll guide you to the best balance of social media and direct marketing for your business.
December 7, 2009 From Jim Gilbert
Social media does present opportunities to get massive exposure without matching investment, but your odds of hitting the lottery might be better. Listen to your community members. If they aren't talking yet, study your data -- it'll guide you to the best balance of social media and direct marketing for your business.
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