The Retailer's Guide to Cross-Channel Success
Search results for Jim Gilbert and from June 1, 2010 to July 1, 2010
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Jim Gilbert's Return on Intelligence: Your Call Center is Bleeding! - Connecting the Dots of Your Customer Touchpoints, Part 2
June 21, 2010 From Jim Gilbert
No matter what company I visit, I always come away with the same thing: They're not as efficient at converting sales as they could be. I get that knowledge the old fashioned way; I listen to calls in the call center, and I make a number of test calls externally. I also go to a client company's website and just order (or attempt to in some cases).
June 21, 2010 From Jim Gilbert
No matter what company I visit, I always come away with the same thing: They're not as efficient at converting sales as they could be. I get that knowledge the old fashioned way; I listen to calls in the call center, and I make a number of test calls externally. I also go to a client company's website and just order (or attempt to in some cases).
Jim Gilbert's Return on Intelligence: Connecting the Dots of Your Customer Touchpoints, Part 1
June 7, 2010 From Jim Gilbert
Marketing in the 21st century, with the internet and social media in play, has become even more of a challenge as retailers aren't fully in control of all of the messaging that's communicated to (and between) consumers regarding their brands. This is why today's brands need to make sure that all client-facing activities are buttoned up, in sync and consistent across all channels.
June 7, 2010 From Jim Gilbert
Marketing in the 21st century, with the internet and social media in play, has become even more of a challenge as retailers aren't fully in control of all of the messaging that's communicated to (and between) consumers regarding their brands. This is why today's brands need to make sure that all client-facing activities are buttoned up, in sync and consistent across all channels.
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