The Retailer's Guide to Cross-Channel Success
Search results for Kevin Hillstrom and from November 1, 2009 to December 1, 2009
Found 5 item(s)
Found 5 item(s). Displaying 1-5
Page 1 of 1
A Post-Cyber Monday ROI Checklist
November 30, 2009 From Kevin Hillstrom
Marketers are told that they have to offer customers discounts and promotions on “Cyber Monday,” the Monday after Thanksgiving. By doing so, they create a lot of media hype. Let’s go through a checklist of attributes that you need to analyze to understand whether Cyber Monday was profitable or not, from a customer standpoint.
November 30, 2009 From Kevin Hillstrom
Marketers are told that they have to offer customers discounts and promotions on “Cyber Monday,” the Monday after Thanksgiving. By doing so, they create a lot of media hype. Let’s go through a checklist of attributes that you need to analyze to understand whether Cyber Monday was profitable or not, from a customer standpoint.
Using Ad Curves to Measure ROI
November 24, 2009 From Kevin Hillstrom
If you're like many retailers who heavily rely on a printed catalog, you’ve probably been faced with a difficult choice. Maybe you want to decrease the number of pages in your catalog, from, say, 124 to 104. Or you want to double your email contact frequency, from one campaign per week to two campaigns per week. To that, I say you have three choices.
November 24, 2009 From Kevin Hillstrom
If you're like many retailers who heavily rely on a printed catalog, you’ve probably been faced with a difficult choice. Maybe you want to decrease the number of pages in your catalog, from, say, 124 to 104. Or you want to double your email contact frequency, from one campaign per week to two campaigns per week. To that, I say you have three choices.
Measuring ROI: A Nonlinear Process
November 16, 2009 From Kevin Hillstrom
It's your job as marketers to realize that ROI is a nonlinear process, requiring strategic thought at each stage to yield success. Carelessly messing with a portion of the ecosystem causes the entire ecosystem to fail. Maybe it's always been this way, but with real-time interaction and measurement tools, it's easy to see how ROI can be suboptimized.
November 16, 2009 From Kevin Hillstrom
It's your job as marketers to realize that ROI is a nonlinear process, requiring strategic thought at each stage to yield success. Carelessly messing with a portion of the ecosystem causes the entire ecosystem to fail. Maybe it's always been this way, but with real-time interaction and measurement tools, it's easy to see how ROI can be suboptimized.
What Happened to the Sales Curve?
November 9, 2009 From Kevin Hillstrom
If you want a scalable ROI, one that protects the future of your business, you're going to have to figure out how to pull pennies out of a large audience every two hours. The process of pushing messages that extract dollars out of a large message is slowly fading into the past.
November 9, 2009 From Kevin Hillstrom
If you want a scalable ROI, one that protects the future of your business, you're going to have to figure out how to pull pennies out of a large audience every two hours. The process of pushing messages that extract dollars out of a large message is slowly fading into the past.
Integrating Your Data to Drive ROI
November 2, 2009 From Kevin Hillstrom
At the heart of all of this multichannel chatter is the concept of data integration. Marketers are being told that they have to integrate data from all channels to thoroughly understand customer behavior — i.e., execute relevant marketing campaigns that increase sales and profit.
November 2, 2009 From Kevin Hillstrom
At the heart of all of this multichannel chatter is the concept of data integration. Marketers are being told that they have to integrate data from all channels to thoroughly understand customer behavior — i.e., execute relevant marketing campaigns that increase sales and profit.
Page 1 of 1
