The Retailer's Guide to Cross-Channel Success
Search results for Kevin Hillstrom and from March 1, 2010 to April 1, 2010
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Test to Find the Right Paper for You
March 22, 2010 From Kevin Hillstrom
Most often marketers want to learn how an improved branding experience may or may not lead to increased sales; not as many want to test how a marginalized branding experience may or may not lead to increased sales.
March 22, 2010 From Kevin Hillstrom
Most often marketers want to learn how an improved branding experience may or may not lead to increased sales; not as many want to test how a marginalized branding experience may or may not lead to increased sales.
Dear Dr. pROfIt: Use Email Targeting for Positive ROI
March 8, 2010 From Kevin Hillstrom
When you don’t have the resources to execute marketing tactics at the level you want, start simple. Once you demonstrate positive return on investment, you can make the case for more complex targeting strategies. The key is to test a simple strategy with audiences large enough to generate a positive ROI.
March 8, 2010 From Kevin Hillstrom
When you don’t have the resources to execute marketing tactics at the level you want, start simple. Once you demonstrate positive return on investment, you can make the case for more complex targeting strategies. The key is to test a simple strategy with audiences large enough to generate a positive ROI.
Kevin Hillstrom's Dear Dr. pROfIt: 3 Ways to Improve Offline Targeting
March 2, 2010 From Kevin Hillstrom
Offline targeting is more difficult than online. We’ve been hearing about how we can unlock the magic of customer targeting for more than two decades. And yet, at least in direct mail, there's surprisingly little sophistication.
March 2, 2010 From Kevin Hillstrom
Offline targeting is more difficult than online. We’ve been hearing about how we can unlock the magic of customer targeting for more than two decades. And yet, at least in direct mail, there's surprisingly little sophistication.
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