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CATALOG

Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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How Lush Cosmetics Uses Content to Develop Loyal Customers

Lush_logo April 15, 2015

For Lush Cosmetics, an omnichannel retailer of handmade cosmetic and beauty products, everything the brand does has a story, from its product creation (all prodcuts...

Postmaster General Brennan's View for the Future of the Post Office

Megan Brennan, USPS April 9, 2015

Before a room full at catalogers at the American Catalog Mailers Association's (ACMA) Annual Forum and Policy Caucus in Washington, D.C. yesterday, Megan Brennan, the...

USPS Delays April Rate Increase

USPS logo March 30, 2015

The USPS Board of Governors decided on Friday to delay the implementation of new market-dominant and competitive rates and classification changes until all of...

Are the Cooperative Databases Good Business Partners for Catalogers?

Jim_Coogan_newheadshot March 25, 2015

The buzz at the NEMOA directXchange Spring Conference earlier this month was a scathing critique of the cooperative databases. A lot of people were shaking...

Where NOT to Cut Costs in Your Catalog Business

Susan J. McIntyre March 19, 2015

Cost cutting among catalog brands has been widespread for the past few years — and with good results. It's kept many catalogers afloat during...

The Value of Print in an Integrated Marketing Strategy

Jonny Rowntree March 18, 2015

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact...

Ikea Stamps Out Hide-and-Seek Games in Furniture Stores

IKEA logo March 17, 2015

Ikea has stopped plans by thousands of people to play hide-and-seek in its maze-like stores in the Netherlands. After a spirited round of the children's...

An Online Retailer's Journey Into Catalogs

NEMOA 2015 March 16, 2015

"We learned very quickly that we had no idea what we were doing." That's how Meredith Mahoney, senior director and general manager of  Birch Lane...

How Two Catalogers Managed Brand Refreshes

NEMOA 2015 March 13, 2015

At the center of everything your business does is its brand. It's the core of your existence. A well-defined brand is critical to attracting...

What April USPS Rate Changes Mean for Online Merchants

USPS Logo February 26, 2015

The U.S. Postal Service is making rate changes in April, both for market-dominant services and competitive products. The USPS received approval from the Postal...

 
 
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