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Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.


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Catalogs, After Years of Decline, Are Revamped for Changing Times

ROI1012_catalogs January 26, 2015

In this digital age when filling a shopping cart requires little more than a click, the printed catalog keeps vying for a place on the...

Understanding Postal : Not Your Father's Postal Service

Kathy J. Siviter December 2014

I still remember when Oldsmobile ran its memorable ad series using the "it's not your father's Oldsmobile," in an attempt to attract younger buyers and...

USPS to Deliver Packages 7 Days a Week This Holiday Season

USPS Delivering for the Holidays November 7, 2014

The U.S. Postal Service is adding package delivery on Sundays during the holidays to meet the expected growing demand as online retailers ship more products...

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie Pledge November 5, 2014

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and...

Retails Free Shipping Conundrum

Holiday Shipping October 24, 2014

CNBC's Courtney Reagan looks at which retailers are raising free shipping minimums....

U.S. Postal Service Publishes Christmas Mail-By Dates

U.S. Postal Service logo October 23, 2014

The USPS has published its "mail-by" dates. To ensure that holiday mail and packages are delivered in time for Christmas, the Postal Service recommends the...

Target to Offer Free Shipping for Online Orders Through Holidays

Target_logo_small October 22, 2014

Two months into the job, Target's new chief executive has already given the go-ahead to one of the retailer's key holiday´┐╝ strategies: free shipping. Starting...

Haggar Clothing Steps Up its Digital Operation

Haggar Clothing September 23, 2014

Haggar Clothing Co. is beefing up its digital operation with an emphasis on mobile. The Dallas-based men's apparel maker created a new position, chief digital...

Ikea Mocks Apple in New Catalog Ad

IKEA logo September 5, 2014

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly...

Online Retailers Owe Popularity and Tax Treatment to Mail Order Catalogs

ROI1012_catalogs August 19, 2014

If you're clicking through the internet today hoping to do a little shopping, you likely have Aaron Montgomery Ward to thank. On Aug. 18, 1872,...