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CATALOG

Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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Are the Cooperative Databases Good Business Partners for Catalogers?

Jim_Coogan_newheadshot March 25, 2015

The buzz at the NEMOA directXchange Spring Conference earlier this month was a scathing critique of the cooperative databases. A lot of people were shaking...

Where NOT to Cut Costs in Your Catalog Business

Susan J. McIntyre March 19, 2015

Cost cutting among catalog brands has been widespread for the past few years — and with good results. It's kept many catalogers afloat during...

The Value of Print in an Integrated Marketing Strategy

Jonny Rowntree March 18, 2015

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact...

Ikea Stamps Out Hide-and-Seek Games in Furniture Stores

IKEA logo March 17, 2015

Ikea has stopped plans by thousands of people to play hide-and-seek in its maze-like stores in the Netherlands. After a spirited round of the children's...

An Online Retailer's Journey Into Catalogs

NEMOA 2015 March 16, 2015

"We learned very quickly that we had no idea what we were doing." That's how Meredith Mahoney, senior director and general manager of  Birch Lane...

How Two Catalogers Managed Brand Refreshes

NEMOA 2015 March 13, 2015

At the center of everything your business does is its brand. It's the core of your existence. A well-defined brand is critical to attracting...

What April USPS Rate Changes Mean for Online Merchants

USPS Logo February 26, 2015

The U.S. Postal Service is making rate changes in April, both for market-dominant services and competitive products. The USPS received approval from the Postal...

Union Says USPS Should Exploit E-Commerce Opportunity

USPS Logo February 19, 2015

One year ago, the USPS Inspector General said offering financial services could help generate $8.9 billion in new revenue per year for the Postal Service....

UPS Objects to Postal Service ‘Competitive Advantages’

UPS logo February 6, 2015

As the U.S. Postal Service increases efforts to take business away from UPS and FedEx, UPS is asking the Postal Regulatory Commission (PRC) to require...

Catalogs, After Years of Decline, Are Revamped for Changing Times

ROI1012_catalogs January 26, 2015

In this digital age when filling a shopping cart requires little more than a click, the printed catalog keeps vying for a place on the...

 
 
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