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CATALOG

Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.

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Online Retailers Owe Popularity and Tax Treatment to Mail Order Catalogs

ROI1012_catalogs August 19, 2014

If you're clicking through the internet today hoping to do a little shopping, you likely have Aaron Montgomery Ward to thank. On Aug. 18, 1872,...

Good News-Bad News: Priority Mail Rates Change Next Month

USPS Logo August 18, 2014

The United States Postal Service is raising rates for Priority Mail when purchased at the post office. But it is lowering rates for those who...

Racy GQ Cover Spells Trouble for Lands' End

Canvas Lands End August 14, 2014

Lands’ End is under fire from an outraged group of mothers after sending out an unsolicited issue of  GQ  magazine to its customers, many of...

3 Reasons I’m Obsessed With Net-A-Porter

Net-A-Porter August 8, 2014

OK, as a journalist, I’m not supposed to show any allegiance to a brand. I'm supposed to be unbiased and straightforward with just the...

Catalog Doctor : Rules to Live By

Susan J. McIntyre, editorial advisor August 2014

PATIENT: "Doc, you've been around the block a few times in the catalog business. In all that time, have you come up with any overarching...

USPS Says Click N Ship Technical Issues Are Over

USPS Logo July 28, 2014

A spokesperson for the U.S. Postal Service told EcommerceBytes that a database migration on the agency's Click-N-Ship website on July 16 was the cause of...

Measuring the Incremental Value of Catalog Mailings

Jim_Coogan_newheadshot July 21, 2014

Catalog marketing is a simple economic model: profits are maximized when you mail all circulation that exceeds your break-even point. However, knowing the incremental sales...

Retailers Mail Style Guides to Entice Shoppers

FS0114_Paul_Bobnak July 21, 2014

Retailers such as Ann Taylor and J.Crew have refashioned their direct mail brochures as "style guides." Besides magazine-type content like interviews with celebrities, these print...

Staples, USPS End Program to Set Up Mini-Post Offices in Stores

Staples July 15, 2014

Staples said it will end a pilot program with the U.S. Postal Service to set up mini-post offices in the company's retail outlets, after several...

Cataloging is Rocket Science

Susan J. McIntyre July 10, 2014

Over the years, I've come to realize that in many ways cataloging  is  rocket science. Here are four reasons why:...

 
 
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