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Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.


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Measuring the Incremental Value of Catalog Mailings

Jim_Coogan_newheadshot July 21, 2014

Catalog marketing is a simple economic model: profits are maximized when you mail all circulation that exceeds your break-even point. However, knowing the incremental sales...

Retailers Mail Style Guides to Entice Shoppers

FS0114_Paul_Bobnak July 21, 2014

Retailers such as Ann Taylor and J.Crew have refashioned their direct mail brochures as "style guides." Besides magazine-type content like interviews with celebrities, these print...

Staples, USPS End Program to Set Up Mini-Post Offices in Stores

Staples July 15, 2014

Staples said it will end a pilot program with the U.S. Postal Service to set up mini-post offices in the company's retail outlets, after several...

Cataloging is Rocket Science

Susan J. McIntyre July 10, 2014

Over the years, I've come to realize that in many ways cataloging  is  rocket science. Here are four reasons why:...

What a Cataloger Learned at IRCE

IRCE 2014 logo June 16, 2014

There was an energy — not to mention growing audience — to the Internet Retailer Conference & Exhibition (IRCE) last week that reflected the fast...

Restoration Hardware Weighs in With 17-Pound Catalog

Restoration_Hardware_logo June 13, 2014

Everyone is talking about Restoration Hardware. Not about the massive Moorish, walnut-studded, king-size bed or the vintage leather boarding school boxing gloves you'll find in...

FedEx’s Price Rise Is a Blessing in Disguise for Amazon

FedEx_logo May 12, 2014

No. 1 on the list of chores the Internet has done away with: dragging yourself to the store to stock up on unwieldy items and...

Don't Let Your Catalog Creative Schedule Drive You Crazy

Susan J. McIntyre May 12, 2014

It seems like catalog creative/production schedules, just like budgets, have gotten so tight they drive everyone crazy. Here are nine tips for bringing sanity...

Print-Plus : Printing Money

ROI0513_Lett May 2014

Approximately 60 percent of consumer catalog sales and 55 percent of total orders generated annually are received during the holiday season (October through December), according...

USPS Plans to Open Hubs to Retailers Competing With Amazon

USPS Logo April 15, 2014

In 2020, when your supplies of milk and butter start to run low, your refrigerator will know to send out a call to the grocery...