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Tactics and tips on how brands can effectively use print catalogs as part of their multichannel marketing mix. Areas of focus include catalog circulation, catalog design, copywriting, printing/production, postal, direct mail, B-to-B, lists, content marketing, product photography and digital catalogs.


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When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie Pledge November 5, 2014

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and...

Retails Free Shipping Conundrum

Holiday Shipping October 24, 2014

CNBC's Courtney Reagan looks at which retailers are raising free shipping minimums....

U.S. Postal Service Publishes Christmas Mail-By Dates

U.S. Postal Service logo October 23, 2014

The USPS has published its "mail-by" dates. To ensure that holiday mail and packages are delivered in time for Christmas, the Postal Service recommends the...

Target to Offer Free Shipping for Online Orders Through Holidays

Target_logo_small October 22, 2014

Two months into the job, Target's new chief executive has already given the go-ahead to one of the retailer's key holiday strategies: free shipping. Starting...

Haggar Clothing Steps Up its Digital Operation

Haggar Clothing September 23, 2014

Haggar Clothing Co. is beefing up its digital operation with an emphasis on mobile. The Dallas-based men's apparel maker created a new position, chief digital...

Ikea Mocks Apple in New Catalog Ad

IKEA logo September 5, 2014

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly...

Online Retailers Owe Popularity and Tax Treatment to Mail Order Catalogs

ROI1012_catalogs August 19, 2014

If you're clicking through the internet today hoping to do a little shopping, you likely have Aaron Montgomery Ward to thank. On Aug. 18, 1872,...

Good News-Bad News: Priority Mail Rates Change Next Month

USPS Logo August 18, 2014

The United States Postal Service is raising rates for Priority Mail when purchased at the post office. But it is lowering rates for those who...

Racy GQ Cover Spells Trouble for Lands' End

Canvas Lands End August 14, 2014

Lands’ End is under fire from an outraged group of mothers after sending out an unsolicited issue of  GQ  magazine to its customers, many of...

3 Reasons I’m Obsessed With Net-A-Porter

Net-A-Porter August 8, 2014

OK, as a journalist, I’m not supposed to show any allegiance to a brand. I'm supposed to be unbiased and straightforward with just the...