
More On Creative
How do you get the result you want out of your redesign or upgrade project? Start by avoiding the common mistakes that lead to costly...
July 26, 2010
REI may be one of the best companies at turning shopping into an experience and turning customers into devoted patrons. That's because REI isn't merely...
July 21, 2010
Problem: Lead Apparel, a retailer of men’s, women’s, children's and even baby clothing, as well as accessories, totes and luggage, wanted to launch an e-commerce...
July 20, 2010
Many catalogers have merchants select the products for each two-page spread, then hand them to designers/copywriters to make them look and sound good. But that...
July 20, 2010
With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, founder...
July 20, 2010
Powered by the Email Campaign Archive, www.emailcampaignarchive.com RESERVE your copy now at the special pre-publication rate of $147 (A $50...
July 12, 2010
Mindful merchants know that one of their main roles as brand builders is customer motivation. They know just when the power of a gentle nudge...
July 6, 2010
Tired of waiting for spending to rebound on its own, retailers are taking matters into their own hands. Stores like Sam’s Club, Target, Toys “R”...
It's Christmas in July! Or it better be if you plan to have your e-commerce website optimized for the first holiday season since the...
June 29, 2010
To “live curious” as a merchant means to dig deeper, pay more attention to details and patiently sift through the mundane to find the remarkable....


