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• On the Web : The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade
  

  How do you get the result you want out of your redesign or upgrade project? Start by avoiding the common...
• REI Designs its Retail Stores to Bring the 'Outdoors' Indoors
  

  REI may be one of the best companies at turning shopping into an experience and turning customers into devoted patrons....
• Case Study: Lead Apparel Grows its Business Online
  

  Problem: Lead Apparel, a retailer of men’s, women’s, children's and even baby clothing, as well as accessories, totes and luggage,...
• Catalog Doctor: How to Boost Page Sales, A Marketer's Checklist
  

  Many catalogers have merchants select the products for each two-page spread, then hand them to designers/copywriters to make them look...
• Catalogs Prove Effective Canvas for Retailers' Creativity
  

  With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not...
• The Power of a Jolt!
  

  Mindful merchants know that one of their main roles as brand builders is customer motivation. They know just when the...

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