CREATIVE
All about creative, copywriting, blogging, graphic design and web design.
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Case Study : Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance
PROBLEM: International Military Antiques (IMA), a cross-channel retailer of military collectibles and antiques, needed to upgrade its web platform...
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Staples Gets Into Home Decor
Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking... -
Campaign Mocks A&F CEO by Donating Brand's Clothes to Homeless
An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating the company's clothes to the homeless, after an... -
How Persuasive Are Your Product Pages?
Your homepage — as much as you love it — is basically a glorified street sign. Consumers don't read it... -
10 Awesome Examples of E-Commerce Sites Using Responsive Web Design
I spend a good deal of time looking at websites that have been developed using responsive web design (RWD). Often, many... -
Video: Sears Takes Final Flash in Portrait Studio History
Memorable family photos a thing of the past as Sears closes studios for good....
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Case Study : Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance
June 2013
PROBLEM: International Military Antiques (IMA), a cross-channel retailer of military collectibles and antiques, needed to upgrade its web platform in order to handle an...
Staples Gets Into Home Decor
May 17, 2013
Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the...
Campaign Mocks A&F CEO by Donating Brand's Clothes to Homeless
May 16, 2013
An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating the company's clothes to the homeless, after an author alleged that company CEO...
How Persuasive Are Your Product Pages?
May 2, 2013
Your homepage — as much as you love it — is basically a glorified street sign. Consumers don't read it so much as glance at...
10 Awesome Examples of E-Commerce Sites Using Responsive Web Design
April 16, 2013
I spend a good deal of time looking at websites that have been developed using responsive web design (RWD). Often, many of the websites using RWD...
Video: Sears Takes Final Flash in Portrait Studio History
April 10, 2013
Memorable family photos a thing of the past as Sears closes studios for good....
Editor's Note : 2 Key Trends From eTail West
April 2013
As it usually does, the eTail West conference in Palm Desert, Calif., from which I've just returned, didn't disappoint. While a bunch of themes emerged...
Oops: Macy's Marks Down $1,500 Necklace to $47
April 1, 2013
Attention, unemployed copyeditors: Macy's may soon have a job opening for you. The department store giant mailed a catalog to customers earlier this month which...
Infographic: Tracing the Path to Purchase
February 27, 2013
With so many consumers now shopping online across all of their devices, merchants who want to stay ahead of the commerce curve (and their competition!)...
Google Searches for Style With Potential Warby Parker Partnership
February 25, 2013
People wearing Google's glasses are transported to a strange new world in which the internet is always in their line of sight. But for people looking...
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