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Trends, news and analysis on how retailers are using loyalty programs, promotional strategies and other techniques to improve their customer retention efforts.


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Technology Performance Failures Give Retailers Sticker Shock

Bharath Gowda February 13, 2014

Let's say your company is ahead of the technology curve, employing mobile point-of-sale systems, customer relationship management software, the latest financial reporting software, e- and...

Cover Story : From Soup to Nuts

Cover Story: From Soup to Nuts February 2014

An everything guide on how to be a successful omnichannel retailer in 2014...

Customer Retention : ShopRoxx Uses Email to Build Customer Loyalty

ROI0214_Apricot Lane logo February 2014

For ShopRoxx, an omnichannel fashion retailer for younger women, increasing customer loyalty and lifetime value with the brand is a key initiative for 2014....

A 3-Step Approach to a Better Customer Rewards Program

Jason Blackhurst, Bank of America December 23, 2013

There's now a much more effective way to reach the right customers with the right deals. The solution, while not obvious, is simple: partner...

Cyber Monday Domination

Retailer — Sunglass Warehouse December 11, 2013

While Black Friday weekend suffered the first spending decline since 2009, Cyber Monday increased nearly 20 percent to a record level, according to ComScore. Online...

The Black Friday Myth: Savings Don’t Match the Hype, Study Finds

Black Friday December 5, 2013

The idea of big savings for consumers on Black Friday may be nothing more than a "myth," according to a firm that specializes in tracking...

Shoppers’ Black Friday Weekend Spending Falls 3%

Black Friday December 2, 2013

Aggressive discounts on clothes and toys lured slightly more consumers into stores on Thanksgiving and Black Friday this year, but budget-conscious shoppers spent less....

Apple Ditches Discounts, Goes With Gift Cards for Black Friday Sale

Apple_logo November 29, 2013

Apple earlier today launched its annual Black Friday sale, but rather than directly discount hardware, it's done for years, it offered gift cards of up...

The Value of Knowing Your Customer

Jeff Weidauer, VP of Marketing and Strategy, Vestcom International November 27, 2013

Last week while traveling I found myself in line at a Starbucks. The woman behind the counter knew just about every customer's name and, amazingly,...

Amazon Prime Membership Can Now Be Purchased as a Gift

Amazon Prime November 25, 2013

Timed for the holidays, has begun letting users send each other Amazon Prime memberships as gifts. Amazon Prime is a $79 service sold...