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CUSTOMER RETENTION

Trends, news and analysis on how retailers are using loyalty programs, promotional strategies and other techniques to improve their customer retention efforts.

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RSS More On Customer Retention

Apple Watch Shopping to be Reservation Only

Apple_logo_small2 March 31, 2015

Those of you eyeing the new Apple Watch will need a reservation to buy one. Consumers who simply walk into an Apple Store expecting...

The Golden Days of ‘40% Off’ Sales Are Over

TM0706_MarketFocus March 25, 2015

If you're an avid shopper, there's a good chance you've asked yourself some variation of these questions lately: Wasn't that store offering a "40 percent...

Macy's, Rite Aid Part of First U.S. Multibrand Loyalty Program

Macy's logo March 19, 2015

American shoppers have never been able to earn loyalty points from one retailer and then redeem them at another. That's about to change. In...

Shoppers Boost Spending 2.4% in Weekend Before Christmas

xmasgift December 23, 2014

U.S. shoppers spent 2.4 percent more during the weekend before the Christmas holiday this year, giving a boost to retailers in the final days of...

Ikea Gives Theater a Cozy Makeover So People Could Watch Movies in Bed

Ikea Couches December 11, 2014

The worst thing about going to the movies is having to sit upright for a few hours. Everyone knows lying down is the ideal viewing...

J.C. Penney Has Store Shoppers Surprise Complete Strangers With Gifts

New J.C. Penney Logo December 9, 2014

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out J.C. Penney's #JustGotJingled...

Earlier Deals whack Black Friday Numbers

Black Friday December 1, 2014

Have retailers’ earlier and earlier deals each holiday season made Black Friday moot? Not quite. Some 87 million Americans still hit stores on Friday, according...

6 Digital Trends Driving Sales This Holiday Season

Annes Merchant December 1, 2014

With Black Friday signaling the final stretch of holiday shopping, it's more important than ever for retailers to execute their digital marketing strategies with precision....

Adding Consumer Value and Brand Loyalty With Wi-Fi

Kelly Davis-Felner December 1, 2014

Many retailers believe the best way to entice consumers is to drop prices, creating an endless race to the bottom. However, driving customer loyalty...

Gift Cards Top Consumers' Holiday Wish Lists

Gift Cards November 28, 2014

Total spending on gift cards is expected to reach $31.74 billion, according to the National Retail Federation (NRF). Gift cards have been the most requested...

 
 
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