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Trends, news and analysis on how retailers are using loyalty programs, promotional strategies and other techniques to improve their customer retention efforts.


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Better Than Santa: Drop Shipping is the Easiest Way to Deliver This Holiday Season

Frank Poore October 14, 2014

With millions of Merry Christmases and Happy Hanukkahs on the line, it's important that omnichannel newcomers like Wal-Mart and Sears adjust for the effects of...

Neiman Marcus' Wild Fantasy Gifts this Christmas Include $475K Perfume, $300K Toy Race Track

Neiman Marcus October 8, 2014

Designing your own fragrance with a master perfumer in Paris, then having your personal scent presented in 14-karat gold bottles is not, in fact, priceless....

Kohl's Introduces New Loyalty Program That Boosts Omni-Channel Experience

Khol's October 7, 2014

On Monday, Kohl's unveiled Yes2You Rewards nationwide-a brand-new engaging loyalty program developed to further-connect with each customer and enhance their shopping experience in stores and...

Expect Retailers to Open Even Earlier This Thanksgiving

Toys 'R' Us, Holiday Season September 25, 2014

Thanksgiving could turn into a full shopping day this year, industry consultants say, as retailers debate moving up their openings and doorbuster events. While retailers...

How Toys"R"Us Plans to Battle Wal-Mart, Amazon This Holiday Season

Toys R Us logo September 11, 2014

Christmas is still more than three months away, but the game is already on in the toy aisle with both Wal-Mart and Toys"R"Us publishing some...

Ikea Mocks Apple in New Catalog Ad

IKEA logo September 5, 2014

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly...

Wal-Mart Makes Holiday ‘Checkout Promise,’ Pledges to Staff Every Register

Walmart Logo August 18, 2014

A day after announcing a disappointing second quarter, Wal-Mart has made an aggressive holiday promise to its customers: the world's largest retailer says it will...

GameStop Launches Gift Card Exchange Program

Gamestop logo July 22, 2014

GameStop announced it will allow consumers to exchange unwanted gift cards for a GameStop e-gift card via a program powered by gift card exchange platform...

Retailers Mail Style Guides to Entice Shoppers

FS0114_Paul_Bobnak July 21, 2014

Retailers such as Ann Taylor and J.Crew have refashioned their direct mail brochures as "style guides." Besides magazine-type content like interviews with celebrities, these print...

5 Ways to Rejuvenate Your Customer Loyalty Program

Tyler Roye, co-founder and CEO, eGifter July 15, 2014

Last year, 61 percent of retailers cited customer retention as their greatest obstacle. It's easy to view e-commerce innovations as the enemy when a once-faithful customer...