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Tips on how retailers can improve the customer experience with its brand via all touchpoints, including social media, call centers, live chat, in-store and mobile.


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How Cabela’s Broke the Rules to Bring Back Social Customer Service

Cabela's logo January 19, 2015

Cabela's social media response plan was a mess: Someone posts a complaint, the social media manager takes a screenshot, emails it to the customer care...

Under Armour Debuts ‘Social Network for Activity’

Under Armour logo January 8, 2015

Under Armour is nipping at Nike's heels in apparel sales. Now, with its latest product, unveiled at the Consumer Electronics Show (CES) on Tuesday, the...

How Twitter Can Help Retailers Ring Up Holiday Sales

Bernard Perrine December 17, 2014

Twitter is especially geared to help retailers target customers. With keywords, geo-targeting and smarter tech, brands can find out who is looking for their...

Banana Republic Using Instagram Videos to Connect With Consumers

Banana_republic_logo October 31, 2014

As the holiday season arrives, Banana Republic is rolling out 15-second, content-rich video advertisements through Instagram, connecting to the brand's female millennial customers. Instagram users...

Domo Arigato, Lowe’s, for Using Robots

Lowe's Robot October 29, 2014

It’s not April Fool’s Day! Just before the holidays, Lowe's really is introducing two robotic shopping assistants at one of its Orchard Supply Hardware stores...

Gap's Social Media: Selling Feminism and Equality, Not T-Shirts

Gap's logo October 2, 2014

Follow Banana Republic or sister brand Old Navy on Twitter or Facebook and you'll be taken behind the scenes on ad shoots or offered styling...

Apple CEO Cook Goes From Record Sales to iPhone Stumbles

Apple_logo_small2 September 25, 2014

Apple Inc. CEO Tim Cook last weekend called the introduction of the iPhone 6 and 6 Plus the "best launch ever." He may have spoken...

’Tis the Season for Hiring

Holiday hiring September 25, 2014

If you're one to predict if the holidays will be successful by how many seasonal employees companies hire, than this year we're going to...

Will Twitter's Social Commerce Initiative Work?

New Twitter Logo September 8, 2014

This morning Twitter introduced its Buy Now button, a feature that enables users to make purchases directly on the social network as well as its...

Gap Sparks Outrage for Tweeting Photo of Super Skinny Model

Gap's logo August 11, 2014

Gap has triggered a furious backlash after it tweeted a promotional image of an extremely slender model sporting a shirt dress to its 431,000 followers. "Dress up...