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Tips on how retailers can improve the customer experience with its brand via all touchpoints, including social media, call centers, live chat, in-store and mobile.


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Check it Out : Cash for Social Sharing?

Social Rebate August 2014

As a kid, I would have been a lot more willing to share toys and treats with my siblings, friends, etc., if there was a...

Retailers Have a New Weapon Against Amazon

Amazon logo July 21, 2014

Facebook's announcement that it's testing a buy "call to action" button that lets users purchase products directly on its site may give retailers another weapon...

American Apparel Apologizes for Using Challenger Disaster Photo Instead of Fireworks

American Apparel's logo July 8, 2014

American Apparel has apologized after posting a photo of the space shuttle Challenger disaster on its Tumblr account, mistaking it for an image of fireworks....

Nordstrom Will Lure Teens With Social Shopping on TVs

Nordstrom logo June 25, 2014

Nordstrom is betting big on digital retail startups. Just after news broke that BaubleBar jewelry will be carried in all 117 Nordstrom U.S. locations, the...

Amazon, Twitter Link Up for Easy Shopping Through #AmazonCart

amazon logo May 5, 2014 unveiled a partnership with Twitter on Monday that may signal the future of shopping lies in your social media feed. Starting today, Twitter users...

Smart Ways Retailers Can Incorporate Social Media Into Marketing Plans

Lindsey Madison April 1, 2014

With millions of users, retailers simply can't ignore social media. Social media allows you to build relationships with customers, and their feedback will help you...

How Secure is Live Chat?

Jeff Mason, Velaro March 19, 2014

When accessing a website's live chat functionality, you may be opening a door to your thoughts. Someone may be able to see your "rough...

This Tweet Explains Why Sears Continues to Fail

Sears_logo_small March 12, 2014

For most companies, Twitter provides a place for self-promotion, a vehicle for customer engagement. For Sears, Twitter often spotlights the company's failure. Not the standard...

How to Avoid a Crowdfunding Backlash

Kickstarter logo February 24, 2014

I recently wrote about the backlash some retailers have experienced while trying to raise money through crowdfunding platforms like Kickstarter. Because the Securities and Exchange Commission...

Target to Collaborate With Top Pinterest Users on Party Collections

Target_logo_2 February 12, 2014

By now, it's old hat for brand-name designers to team up with discount retailers (Stella McCartney for H&M, Isaac Mizrahi for Target, Vera Wang for...