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Tips on how retailers can improve the customer experience with its brand via all touchpoints, including social media, call centers, live chat, in-store and mobile.


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Gap's Social Media: Selling Feminism and Equality, Not T-Shirts

Gap's logo October 2, 2014

Follow Banana Republic or sister brand Old Navy on Twitter or Facebook and you'll be taken behind the scenes on ad shoots or offered styling...

Apple CEO Cook Goes From Record Sales to iPhone Stumbles

Apple_logo_small2 September 25, 2014

Apple Inc. CEO Tim Cook last weekend called the introduction of the iPhone 6 and 6 Plus the "best launch ever." He may have spoken...

’Tis the Season for Hiring

Holiday hiring September 25, 2014

If you're one to predict if the holidays will be successful by how many seasonal employees companies hire, than this year we're going to...

Will Twitter's Social Commerce Initiative Work?

New Twitter Logo September 8, 2014

This morning Twitter introduced its Buy Now button, a feature that enables users to make purchases directly on the social network as well as its...

Gap Sparks Outrage for Tweeting Photo of Super Skinny Model

Gap's logo August 11, 2014

Gap has triggered a furious backlash after it tweeted a promotional image of an extremely slender model sporting a shirt dress to its 431,000 followers. "Dress up...

Check it Out : Cash for Social Sharing?

Social Rebate August 2014

As a kid, I would have been a lot more willing to share toys and treats with my siblings, friends, etc., if there was a...

Retailers Have a New Weapon Against Amazon

Amazon logo July 21, 2014

Facebook's announcement that it's testing a buy "call to action" button that lets users purchase products directly on its site may give retailers another weapon...

American Apparel Apologizes for Using Challenger Disaster Photo Instead of Fireworks

American Apparel's logo July 8, 2014

American Apparel has apologized after posting a photo of the space shuttle Challenger disaster on its Tumblr account, mistaking it for an image of fireworks....

Nordstrom Will Lure Teens With Social Shopping on TVs

Nordstrom logo June 25, 2014

Nordstrom is betting big on digital retail startups. Just after news broke that BaubleBar jewelry will be carried in all 117 Nordstrom U.S. locations, the...

Amazon, Twitter Link Up for Easy Shopping Through #AmazonCart

amazon logo May 5, 2014 unveiled a partnership with Twitter on Monday that may signal the future of shopping lies in your social media feed. Starting today, Twitter users...