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E-COMMERCE

Trends, news and analysis on all topics related to selling products online, including email, mobile, SEM/SEO, social media, affiliate marketing, software, technology and more.

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United Colors of Benetton to Launch Social Platform

Benetton_logo April 16, 2014

United Colors of Benetton plans to develop its own social platform,  The Drum  has learned, as the fashion retail brand opened a new concept store...

Drop Your Last-Click Crutch

Kurt Anagnostopoulos April 16, 2014

Not long ago, we had little choice but to rely on the last click. We had the motive — demonstrate marketing's ability to drive revenue...

Google Can Now Follow You From the Computer to the Store

New Google Logo April 15, 2014

Google has developed a way to match the ads you view online to the purchases you make offline by developing a program that tracks you...

National Retail Federation Announces Information-Sharing Platform

National Retail Federation 2014 logo April 15, 2014

The National Retail Federation (NRF) is moving forward with the creation of a program that will provide retailers access to information on cybersecurity threats identified...

Staples Brings 3-D Printing to Stores

Staples April 14, 2014

Staples has announced a partnership with 3D Systems to provide 3-D printing services at two of its retail locations. Customers can bring their 3-D print-ready...

The Future of Retail in 5 Charts

Future of Retail April 14, 2014

For all the talk about showrooming and Jeff Bezos mercilessly pursuing world domination, e-commerce remains a fraction of the size of the good ole' brick-and-mortar...

Target Breach Spurs Retail Rush to Accept Tougher Credit Cards

target logo April 11, 2014

After last year's massive security breaches at Target and Neiman Marcus Group, data-security professionals urged U.S. retailers to upgrade their credit and debit card technology to...

HSN, Disney Announce Marketing Partnership

Disney_logo April 10, 2014

HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies: "Maleficent," "Cinderella" and "The Hundred-Foot Journey." According to the companies, this...

Legislation Would Make Retailers Liable for Damages From Hacking

Target_logo_small April 7, 2014

The recent hacking of customer data from Target computers is roiling the California legislature. Last week, two members of the Assembly touted a bill to...

5 Tips for Building a More Relevant Site Search Experience

Tim Callan April 4, 2014

Site search for retailers used to be just about products — i.e., making sure that when your customers come to your website and type...

 
 
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