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E-COMMERCE

Trends, news and analysis on all topics related to selling products online, including email, mobile, SEM/SEO, social media, affiliate marketing, software, technology and more.

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Google to Target Shoppers Using Email Address Provided by Merchants

New Google Logo April 17, 2015

Online merchants have already proven they're willing to share the most precious of proprietary data with Google, even transactions, pricing and tracking data in the...

How Mobile is Changing SEO

Ken Burke April 15, 2015

If merchants needed any more evidence of the increasing importance of optimizing their sites for mobile commerce, Google is about to weigh in in...

How to Respond to a Data Breach

ACMA 2015 logo April 14, 2015

The question isn't if your company will be the victim of a data breach, but when. Those were the sobering words of Martin Einstein, senior...

FBI Says Amazon Sellers Used Algorithm in Price-Fixing Scheme

Amazon logo April 8, 2015

The U.S. Justice Department's Antitrust division lauded the result of its e-commerce investigation into price fixing on Amazon Marketplace. The agency alleges that online seller...

Stuart Weitzman Debuts Instagram-Based Ad Campaign

Stuart Weitzman Instagram Ads April 8, 2015

Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraphs, which animates a portion of a photo so...

The Immutable Law of REALationships: How to Build an Engaged Following on Twitter

Jim Gilbert April 3, 2015

As Facebook becomes more pay for play, I've really stepped up my game on Twitter. Previously, Twitter was the least important part of my social...

5 Email Marketing Tips to Boost Online Sales

Eric Krattenstein, Mailify April 2, 2015

Whether it's online sales for big-box chains, pure-play retailers or mom-and-pop stores, email marketing has become one of the most effective marketing tactics to...

Why Retail Businesses Must Embrace Technology

Richard Hollis, Holonis April 1, 2015

As we rapidly move from old media to the new media of the internet, retailers must shift to also take advantage of the digital economy...

Amazon Launches Buttons for Instant Product Ordering

Amazon logo April 1, 2015

It's 2 a.m. and you're changing your baby when you realize you've just used up your last diaper. Or you go to reach under...

8 ‘Modern Day’ Digital and Social Media Marketing Myths Debunked

Jim Gilbert April 1, 2015

Call me a heretic, but a lot of the "gospel of modern digital marketing" seems a bit too familiar to me. Digital marketers have done...

 
 
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