E-COMMERCE
All about e-commerce, email, mobile commerce, search engine marketing, search engine optimization, social media, affiliate marketing, software, technology and websites.
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Mobile Marketing & Commerce : Cashing in on Mobile Consumers
Mobile isn't just a useful tool in a retailer's toolkit anymore; it's an essential element of successful multichannel marketing, engagement...
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Shop Talk : Tips for Confirming Email Sign-Ups
Don't make the user confirm. If you do, you'll lose more than 40 percent to 60 percent of your sign-ups... -
Editor's Note : Has Real Social Commerce Finally Arrived?
Despite all the buzz around social media over the past several years, the concept of "real" social commerce — when... -
Customer Acquisition : Tiny Prints Finds Success With Award-Winnng Affiliate Program
Tiny Prints, a brand of Shutterfly that sells chic photo cards, personalized stationery, and stylish greeting cards and holiday cards,...
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Check it Out : Just Say Buy …
Clear your throat, put down your mouse, take your fingers off the touchscreen; retail is primed to be the next...
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Special Section : Best Practices for Email Marketing Success
Despite all the buzz around social media, mobile apps, tablets and "the cloud," email is arguably the king of the...
More on E-Commerce
More On E-commerce
Mobile Marketing & Commerce : Cashing in on Mobile Consumers
June 2012
Mobile isn't just a useful tool in a retailer's toolkit anymore; it's an essential element of successful multichannel marketing, engagement and loyalty initiatives. The mobile...
Shop Talk : Tips for Confirming Email Sign-Ups
June 2012
Don't make the user confirm. If you do, you'll lose more than 40 percent to 60 percent of your sign-ups on average, sometimes more depending...
Editor's Note : Has Real Social Commerce Finally Arrived?
June 2012Despite all the buzz around social media over the past several years, the concept of "real" social commerce — when consumers can actually buy merchandise...
Customer Acquisition : Tiny Prints Finds Success With Award-Winnng Affiliate Program
June 2012Tiny Prints, a brand of Shutterfly that sells chic photo cards, personalized stationery, and stylish greeting cards and holiday cards, is finding great success —...
Check it Out : Just Say Buy …
June 2012Clear your throat, put down your mouse, take your fingers off the touchscreen; retail is primed to be the next industry to use the spoken...
Special Section : Best Practices for Email Marketing Success
June 2012Despite all the buzz around social media, mobile apps, tablets and "the cloud," email is arguably the king of the online marketing mountain. Since around...
Case Study : Targeted Testing, Personalization Yield Increased Online Revenues for Urban Outfitters
June 2012Urban Outfitters is betting that providing its online visitors a more personalized experience will increase its chances of converting them into customers. The retailer has...
Comparing PPC Metrics of Retail, Product Brand and Nonbranded Keywords in the Sporting Goods Category
May 22, 2012
With spring springing and my daydreams increasingly occupied by thoughts of outdoor fun and games, I recently completed an analysis of pay-per-click activity in the...
Fraud Prevention Tips to Help You Save Money and Keep the Bad Guys Away
May 22, 2012
Retailers walk a fine line when establishing their risk mitigation techniques and methodologies. It's tedious and expensive to manually review orders, and retailers can lose...
Take Control of the Online Experience to Increase Conversions
May 22, 2012Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With...
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