E-COMMERCE

All about e-commerce, email, mobile commerce, search engine marketing, search engine optimization, social media, affiliate marketing, software, technology and websites.

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Editor's Note : The Media and E-Commerce Connection

Melissa Campanelli August 2010

More and more, traditional media sites and magazines are entering the world of e-commerce, while more and more e-tailers are offering content that's very similar...

Case Study : Trigger-Based Emails Help 
Onlineshoes.com Grow its Revenues

Onlineshoes.com Case Study August 2010

PROBLEM: Onlineshoes.com, an online retailer of women's, men's and kids' shoes and apparel, wanted to capture lost sales from consumers who either abandoned...

Cover Story : Making a 
Name for Itself

Alice.com homepage August 2010

Launched on June 23, 2009, as an online marketplace not unlike eBay, Alice.com enables CPG manufacturers to sell their household essentials — think toothpaste, laundry...

Search and Display Integration : The Dynamic Duo

August 2010

When integrated, search engine marketing (SEM) and online display advertising can deliver far greater results than the same campaigns planned in isolation....

On the Web : The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade

August 2010

How do you get the result you want out of your redesign or upgrade project? Start by avoiding the common mistakes that lead to costly...

Search Activity Rises Along With the Temperature

Google search chart July 27, 2010

As temperatures across the US have skyrocketed this summer, searches for warm weather fashion products have also soared. In the last month, searches for warm...

Measuring the Value of Affiliate Marketing

Kevin Hillstrom July 26, 2010

How do I convince my boss that affiliate marketing is necessary and important, providing a significant return on investment?...

Case Study: Lead Apparel Grows its Business Online

Lead Apparel July 21, 2010

Problem: Lead Apparel, a retailer of men’s, women’s, children's and even baby clothing, as well as accessories, totes and luggage, wanted to launch an e-commerce...

Gilt Groupe Finds Consumers Hungry for Bargains

Gilt Groupe's logo July 21, 2010

Lunchtime wouldn't be nearly so fabulous for budget-conscious fashionistas if it weren't for Alexis Maybank and Alexandra Wilkis Wilson. The duo joined forces in 2007...

All About Email Creative

All About Email Creative July 20, 2010

Powered by the Email Campaign Archive, www.emailcampaignarchive.com RESERVE your copy now at the special pre-publication rate of $147 (A $50...

 
 
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