MARKETING
All about branding, retailing, database marketing, internet marketing, lists, mobile marketing, multichannel integration, prospecting, catalog circulation, direct mail, DRTV and telemarketing.
-
Cover Story : The Top 100 Fastest-Growing Cross-Channel Retailers
We're proud to bring you our annual list of the 100 fastest-growing cross-channel retailers for the 2011 to 2012...
-
Abercrombie CEO Tries to Stem Backlash
After days of silence during which long-held resentment toward Abercrombie & Fitch began to boil over, Chief Executive Michael S.... -
J.C. Penney is Stealthily Unveiling a New Logo
At the beginning of Ron Johnson's short-lived but infamous reign as J.C. Penney's CEO in January 2012, he unveiled a... -
Etsy Fixes Bug and Resumes Marketing Email Test
Etsy has resumed testing personalized marketing emails designed to entice shoppers back to the marketplace after a bug had caused... -
Tailor Made: The Future of Retail
Anyone who has recently shopped or browsed on a tablet or smartphone knows that the retail experience is changing —... -
Retail Sales Rise Slightly, Lifting Hope for Rebound
After dropping in March, retail sales unexpectedly eked out a 0.1 percent gain in April, pointing to underlying strength in...
More on Marketing
More On Marketing
Cover Story : The Top 100 Fastest-Growing Cross-Channel Retailers
June 2013
We're proud to bring you our annual list of the 100 fastest-growing cross-channel retailers for the 2011 to 2012 fiscal year. To compile the...
Abercrombie CEO Tries to Stem Backlash
May 17, 2013
After days of silence during which long-held resentment toward Abercrombie & Fitch began to boil over, Chief Executive Michael S. Jeffries tried to stem a...
J.C. Penney is Stealthily Unveiling a New Logo
May 16, 2013
At the beginning of Ron Johnson's short-lived but infamous reign as J.C. Penney's CEO in January 2012, he unveiled a logo that completely rebranded the...
Etsy Fixes Bug and Resumes Marketing Email Test
May 16, 2013
Etsy has resumed testing personalized marketing emails designed to entice shoppers back to the marketplace after a bug had caused a breach in some sellers'...
Tailor Made: The Future of Retail
May 15, 2013
Anyone who has recently shopped or browsed on a tablet or smartphone knows that the retail experience is changing — and it's changing for both...
Retail Sales Rise Slightly, Lifting Hope for Rebound
May 14, 2013
After dropping in March, retail sales unexpectedly eked out a 0.1 percent gain in April, pointing to underlying strength in the economy and leading forecasters...
How a CEO Can Wreck a Brand in One Interview: Lessons From Abercrombie & Fitch vs. Dove
May 14, 2013
The power of a CEO to make (or break) a brand can never be overestimated — even in an interview that took place seven years...
Why Warby Parker's Co-Founders Invited 20,000 Customers to Their Apartment
May 13, 2013
Is there such a thing as having a launch go too well? That was nearly the case with Warby Parker when the über-trendy eyewear company...
U.S. Retail E-Commerce Sales Grow 13% in Q1
May 13, 2013
comScore released its estimates of the 2013 U.S. retail e-commerce sales for the first quarter. Sales grew 13 percent year-over-year to $50.2 billion, marking the...
Online Retailers Have 3 Seconds to Make Mom Happy
May 10, 2013
Mothers day is coming up fast. May 12th 2013 is just around the corner and If you have not already done so, make sure you...
More Marketing
