All about branding, retailing, database marketing, internet marketing, lists, mobile marketing, multichannel integration, prospecting, catalog circulation, direct mail, DRTV and telemarketing.

• Goodwill's Retail Stores Flourishing in Down Economy
  

  In an economy in which very little is thriving, Goodwill stores are flourishing. In the neatly organized, brightly painted stores,...
• Sears Touts Launch of Shoe Microsite With Social Media Push
  

  As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience...
• Mobile Proves Challenging for B-to-B Marketers
  

  Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for...
• Cover Story : Flush With 
Green
  

  It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From...
• Prospecting : Viral Marketing With Free Samples Grows Yogi’s Mail and Email Lists
  

  With one free sample offer, Yogi is collecting well-wishers' names and email addresses, well-wishees' names and email addresses, and well-wishees'...
• B-to-B Insights : Do You Feel Stupid That You Don’t Tweet?
  

  if you're not tweeting, blogging or streaming, don't feel stupid. You probably just have bottom-line accountability and don't want to...

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