MARKETING

All about branding, retailing, database marketing, internet marketing, lists, mobile marketing, multichannel integration, prospecting, catalog circulation, direct mail, DRTV and telemarketing.

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B-to-B Insights : A New Toy to Play With?

George Hague, HAGUEdirect June 2012

As the price of postage continues to rise, it's time for B-to-B marketers to get out there and actively explore new ways to reach their...

Cover Story : The 100 Fastest-Growing Cross-Channel Retailers

June 2012

Retail Online Integration presents its second annual ranking of the fastest-growing cross-channel retailers based on year-over-year sales. Find out if your company — or...

Branding : The Integrated Shopper

Brent Niemuth June 2012

Everything you do, everything you say, everything you are — and I mean  everything  — is a direct reflection of your brand. All of these...

Customer Insights : Does Your Brand Need a GPS?

Erica Barth June 2012

Search data provides marketers with the best understanding of consumer intent through what's essentially a large, real-time focus group. To best understand your audience though...

Ross Profit Rises 21% in Q1

Ross logo May 18, 2012

Ross Stores reported Thursday that net income for the first quarter surged 21 percent to $208.6 million, from $173 million in the same period last...

Survey Reveals Rise in Multichannel Initiatives, Shifting Revenue Expectations

Digital_River_logo May 17, 2012

Retailers are using multiple channels to establish more direct connections with consumers, according to the findings of a recent survey from global cloud commerce solutions...

Mobile Trends: What Content Snacking Means for Retailers

Mandar Shinde May 17, 2012

The dynamic mobile landscape offers many opportunities, but it will take a smart retailer to cut through the noise, capture consumers’ attention and drive action....

Dick's Sporting Goods to Open 40 Stores

Dick's Sporting Goods' logo May 17, 2012

Coraopolis, Pa.-based Dick's Sporting Goods plans to open 40 new stores and relocate five others in 2012. The company also expects to reposition two Golf...

The Need for Change in Retail Marketing Strategy

Jeff Weidauer, VP of Marketing and Strategy, Vestcom International May 16, 2012

Today's world is a transparent one. Shoppers can search for price information while in-store and find another price locally or order online — all with...

Target Taps Two San Francisco Retailers for Store-Within-a-Store Concept

Target_logo_small May 16, 2012

Thanks to a new partnership with mega-retailer Target Corp., the Curiosity Shoppe is on track to blow up from a boutique gift store in...

 
 
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