MARKETING

All about branding, retailing, database marketing, internet marketing, lists, mobile marketing, multichannel integration, prospecting, catalog circulation, direct mail, DRTV and telemarketing.

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Goodwill's Retail Stores Flourishing in Down Economy

Goodwill's logo September 1, 2010

In an economy in which very little is thriving, Goodwill stores are flourishing. In the neatly organized, brightly painted stores, it’s easy to see the...

Sears Touts Launch of Shoe Microsite With Social Media Push

Sears logo September 1, 2010

As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that...

Mobile Proves Challenging for B-to-B Marketers

Intel's logo September 1, 2010

Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing?...

Cover Story : Flush With 
Green

September 2010

It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last...

Prospecting : Viral Marketing With Free Samples Grows Yogi’s Mail and Email Lists

ROI0910_Prospecting 1 September 2010

With one free sample offer, Yogi is collecting well-wishers' names and email addresses, well-wishees' names and email addresses, and well-wishees' mailing information and tea preferences....

B-to-B Insights : Do You Feel Stupid That You Don’t Tweet?

September 2010

if you're not tweeting, blogging or streaming, don't feel stupid. You probably just have bottom-line accountability and don't want to waste money. Come to think...

Check it Out : What the Experts Are Saying

ROIR0910_Check it Out September 2010

Find out what the experts are saying as we highlight the best of the month from RetailOnlineIntegration.com....

7 Ways to Grow Your Brand in a Down Economy

Jim Gilbert August 31, 2010

So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how:...

Target Launches Customizable Version of its Weekly Ads

target logo August 27, 2010

Target, with 1,743 stores in 49 states, will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com,...

J.C. Penney Apps Push Mobile Coupons in Advance of Holidays

J.C. Penney's logo August 27, 2010

Department store chain J.C. Penney has continued to roll out applications that support mobile coupons as it gears up for its holiday season sales push....

 
 
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