MARKETING
All about branding, retailing, database marketing, internet marketing, lists, mobile marketing, multichannel integration, prospecting, catalog circulation, direct mail, DRTV and telemarketing.
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Case Study : Deluxe Cashes in With Voice-of-Customer Analytics Tool
Deluxe went in search of a tool that could help it better measure customer satisfaction by obtaining voice-of-the-customer feedback. After...
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Customer Retention : Rite Aid Promotes Loyalty With Improvements to its wellness+ Program
Rite Aid has incorporated changes to its wellness+ loyalty program aimed to deliver even more value to its most... -
What Retail 2012 Can Learn From Retail 1912
Think about it: A century ago, shopkeepers and customers actually knew each other by name since their visits were frequent....
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Cover Story : A How-to-Do-Everything-Great-in-2012 Guide for Cross-Channel Retailers
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy... -
Video: Resource Interactive's Stephen Burke Discusses Tablet Design at NRF's BIG Show
Stephen Burke, vice president of the mobile practice for Resource Interactive , talked last week at the NRF BIG Show... -
How to Enhance Your Brand With Personalized Video
In 2012, marketers will turn to online personalized video to stand out among their competitors and provide each consumer with...
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Case Study : Deluxe Cashes in With Voice-of-Customer Analytics Tool
February 1, 2012Deluxe went in search of a tool that could help it better measure customer satisfaction by obtaining voice-of-the-customer feedback. After testing a host of solutions,...
Customer Retention : Rite Aid Promotes Loyalty With Improvements to its wellness+ Program
February 1, 2012
Rite Aid has incorporated changes to its wellness+ loyalty program aimed to deliver even more value to its most loyal customers. This January Rite...
What Retail 2012 Can Learn From Retail 1912
February 1, 2012Think about it: A century ago, shopkeepers and customers actually knew each other by name since their visits were frequent. Loyalty wasn’t a function of...
Cover Story : A How-to-Do-Everything-Great-in-2012 Guide for Cross-Channel Retailers
February 1, 2012
Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and...
Video: Resource Interactive's Stephen Burke Discusses Tablet Design at NRF's BIG Show
January 24, 2012
Stephen Burke, vice president of the mobile practice for Resource Interactive , talked last week at the NRF BIG Show in New York City with...
How to Enhance Your Brand With Personalized Video
January 24, 2012
In 2012, marketers will turn to online personalized video to stand out among their competitors and provide each consumer with a unique, interactive online shopping...
Kmart, Sears Show Their Age in Fight for Survival
January 23, 2012
Kmart, a retail giant known for its blue light specials, is fast joining the long line of retailers that failed to keep up with...
Tiffany's Uses Emotive Mobile Advertising This Valentine’s Day
January 23, 2012
Tapping into affluent consumers' emotions rather than product pushing is the main point behind any mobile marketing tactic this Valentine's Day. Mobile sites, applications, banner...
Research Shows Overfocusing on Cash Rebates Will Erode Brand Experience
January 20, 2012
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should...
Customers Shop Retail Rivals While In-Store
January 20, 2012It’s every retailer’s worst fear — a consumer visits your store to buy a new flat-screen TV, consults their smartphone or tablet for a little...
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