MERCHANDISING
All about inventory management, merchandising, and pricing and promotions.
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Kiosks Help Ikea Track Customer Loyalty
Ikea's new kiosk-based loyalty program IKEA FAMILY has already attracted more than 1.6 million members since its launch a few...
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Levi's, Gap Garment Workers in Cambodia on Strike for Pay Increase
Workers at a Cambodian garment factory that makes clothes for Levi's, Gap and other well-known international brands are striking for... -
Take Control of the Online Experience to Increase Conversions
Giving potential customers the information they actually want is one of the most effective ways to grab their attention in... -
Limited Brands Pilots Store Acceptance of Online Purchase Returns
Limited Brands, parent company of Victoria's Secret and Bath & Body Works, will pilot cross-channel returns beginning this fall. Customers... -
9 Ways to Squeeze More ROI Out of Your Shopping Cart
Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the...
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Top 10 Steps to a Successful Content Marketing Strategy
Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and...
More on Merchandising
More On Merchandising
Kiosks Help Ikea Track Customer Loyalty
May 22, 2012
Ikea's new kiosk-based loyalty program IKEA FAMILY has already attracted more than 1.6 million members since its launch a few months ago. IKEA FAMILY offers...
Levi's, Gap Garment Workers in Cambodia on Strike for Pay Increase
May 22, 2012
Workers at a Cambodian garment factory that makes clothes for Levi's, Gap and other well-known international brands are striking for more pay and better working...
Take Control of the Online Experience to Increase Conversions
May 22, 2012Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With...
Limited Brands Pilots Store Acceptance of Online Purchase Returns
May 21, 2012
Limited Brands, parent company of Victoria's Secret and Bath & Body Works, will pilot cross-channel returns beginning this fall. Customers who buy an item via...
9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing...
Top 10 Steps to a Successful Content Marketing Strategy
May 21, 2012Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this...
Gilt is Guilty of Exclusion
May 18, 2012
I've always thought of ladies with bags covered in designer logos as walking advertisements. However, I understand and appreciate the high-quality materials and level...
Best Buy Teams With Cooking.com
May 18, 2012
Better known as an electronics and appliance retailer, Minneapolis-based Best Buy entered kitchenware retailing when it joined forces with Cooking.com to launch the Best Buy...
The Three T's of Modern Marketing: Team, Technology, Tools
May 17, 2012A new digital marketing landscape is beckoning - how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, wi-fi and...
The Need for Change in Retail Marketing Strategy
May 16, 2012
Today's world is a transparent one. Shoppers can search for price information while in-store and find another price locally or order online — all with...
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