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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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GameStop's Mobile Data Determines Brick-and-Mortar Inventory

GameStop Posts Huge Quarter September 12, 2014

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging...

Sears a Digital Retail Genius?

Sears_logo_small September 12, 2014

Three retailers have been named "geniuses," and it may not be who you expected (well, at least one of the companies). L2, a business benchmarking...

Retail Experts See Hurdles to Apple Pay Adoption

Apple Pay September 11, 2014

Sept. 9 was Apple's big day. The tech giant introduced its new iPhone and long-awaited Watch. While both of those products may be big news,...

What Apple Pay Means for Retailers

Apple Pay September 10, 2014

Unless you've been living under a rock, you know by now that Apple launched a bevy of new products and services yesterday in a star-studded (can...

Macy's to Offer Digital Wallet Application

Macy's logo September 2, 2014

While retailers are diving headfirst into mobile payments, consumers appear to be a bit more hesitant. Usage of digital wallets remains at less than one-third,...

Why Apple's iBeacon Hasn't Taken Off—Yet

Apple_logo August 29, 2014

Hillshire Brands sees the promise of Apple's iBeacon, software that's been embedded in iOS 7 for a year. With iBeacon, Hillshire can track a shopper...

CVS Caremark Bets on Mobile Innovation to Extend Stores Reach

CVS logo August 26, 2014

CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing...

QVC Tops Mobile Mystery Shopping Index

QVC's logo August 21, 2014

the e-tailing group's fifth annual Mobile Mystery Shopping Index sought to identify the retailers that are excelling at giving consumers the best mobile shopping experience....

Cover Story : Retail Mobile Strategies for the Holiday Season

Chris Mason August 2014

Holiday 2014 is right around the corner, and it's going to be mobile. For the first time ever, according to Branding Brand's Mobile Commerce Index,...

Lord & Taylor Deploying Beacons in North American Stores

Lord & Taylor's logo July 29, 2014

HBC Department Store Group announced yesterday it's deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers’ smartphones while they shop in...

 
 
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