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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.


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4 Best Practices for Creating Winning Mobile Experiences

Eric Feinberg, March 25, 2015

Ready or not, every consumer-facing company today needs to be mobile. Having a mobile presence is not enough, however. Brands need to have a  presence ...

Williams-Sonoma Launches First Mobile App

Williams-Sonoma logo March 23, 2015

Williams-Sonoma is looking to appeal to its increasingly digital-savvy customers with the launch of a free recipe tool for smartphones. The retailer, in collaboration...

Has Google Perfected the Retail Search Ad With its Local Inventory Offering

New Google Logo March 23, 2015

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says...

Ikea Exec: Selling Via Instagram Creates Personalized User Experience

IKEA logo March 18, 2015

At the 2015 Mobile Marketing Association Forum in New York, Victor Bayata, head of mobile solutions at Ikea, revealed that focusing locally and selling...

Google to Penalize Sites That Aren't Mobile Friendly

New Google Logo March 16, 2015

The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display...

4 Ways to Improve Mobile Commerce Performance in 2015

Yigal Carmy March 12, 2015

Here are four ways that retailers can boost m-commerce sales in 2015. Improve your users' mobile shopping experiences by doing the following: Put a premium...

4 Best Practices for Mobile Video Success

Ben Kopetti March 6, 2015

Video is no longer a "nice to have" feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a...

Samsung to Launch Samsung Pay Mobile Payments System in Challenge to Google, Apple

Samsung-Logo.jpg March 3, 2015

The world's biggest maker of Android phones launched a major challenge to Google Wallet on Sunday, saying it will soon launch a rival phone-based payment...

Neiman Marcus Launches its Own Mobile Wallet

Neiman Marcus February 25, 2015

Neiman Marcus and Capital One have created a mobile wallet for the luxury retailer's credit card customers who use Apple iPhones. Customers can make in-store...

Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology

New Google Logo February 24, 2015

Google has inked a distribution deal with the biggest wireless carriers in the U.S. to get its Google Wallet payments app pre-installed on their phones....