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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.


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Samsung to Launch Samsung Pay Mobile Payments System in Challenge to Google, Apple

Samsung-Logo.jpg March 3, 2015

The world's biggest maker of Android phones launched a major challenge to Google Wallet on Sunday, saying it will soon launch a rival phone-based payment...

Neiman Marcus Launches its Own Mobile Wallet

Neiman Marcus February 25, 2015

Neiman Marcus and Capital One have created a mobile wallet for the luxury retailer's credit card customers who use Apple iPhones. Customers can make in-store...

Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology

New Google Logo February 24, 2015

Google has inked a distribution deal with the biggest wireless carriers in the U.S. to get its Google Wallet payments app pre-installed on their phones....

How Device Obsession Will Help Mobile Commerce Thrive in 2015

Jess Stephens February 20, 2015

Currently, 1.75 billion people in the world own a smartphone. And for the first time in history, commerce on mobile devices has surpassed online shopping via desktop. If the...

Under Armour Buys 2 Fitness Apps, Including MyFitnessPal

Under Armour logo February 5, 2015

To expand its fitness empire, Under Armour has again looked online for growth opportunities. The company announced on Wednesday that it had agreed to buy...

CVS Overhauls its Mobile App

CVS logo February 5, 2015

CVS has announced an overhaul of its already top-rated mobile app. The company says the new CVS app provides customers with a more intuitive mobile...

Forget Stores, Apple Pay is Already Taking Over Mobile Shopping

Apple Pay January 23, 2015

Apple Pay doubters question whether anyone will swipe their iPhone at a store checkout counter. But as mobile shopping booms, Apple Pay is already showing huge returns for...

Amazon Pulls Beta of its Wallet App Amid Mediocre Reviews

Amazon logo January 21, 2015's bid to be a key player in the world of mobile payments looks like it's taken a step back today. Amazon Wallet, an Android...

Google Reportedly in Talks to Buy Mobile-Payments Company Softcard

New Google Logo January 19, 2015

Google may be stocking its war chest to compete with Apple in mobile payments. The internet giant is reportedly in talks to acquire Softcard, a...

Mobile Marketing Trends, Predictions for Retailers in 2015

Other Levels January 14, 2015

Retail marketers need mobile marketing strategies and messages that drive foot traffic by attracting and welcoming consumers into their stores, backed up by satisfying and...