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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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How Google is Driving the Mobile Retail Revolution

Angelica Valentine April 20, 2015

For a while now, retailers have been bombarded from all sides to get their mobile sites in order to avoid getting overlooked by mobile...

Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

Demandware Xchange logo April 17, 2015

At the Demandware XChange conference in Las Vegas this week, Kyle Phillips, director of e-commerce technology at Carter's; and Michael Valeiko, director e-commerce development, and...

PayPal Allowed to Work With Amazon Following eBay Split

PayPal logo April 10, 2015

PayPal will be free to work with online retailers and marketplaces including Amazon.com and Alibaba following its split from eBay later this year, according to...

How Mobile Payments Can Go Mainstream

Erik Burckart April 10, 2015

Every morning, you check for three things before you leave the house: phone, wallet and keys. But what if you only needed to look for...

Macy’s App Boosts Omnichannel Prowess With Nearby Pickup Push

Macy's logo April 9, 2015

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy's is enabling users of its iPhone app to...

Apple Pay Struggles With Retailers

Apple Pay April 2, 2015

A recent study published by market research company Phoenix Marketing International found that 47 percent of all Apple Pay users shopping in a participating store weren't...

J.C. Penney Embraces On-the-Spot Purchasing Capability of Visual Mobile Search

New J.C. Penney Logo April 2, 2015

J.C. Penney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon.com, Macy's and...

4 Best Practices for Creating Winning Mobile Experiences

Eric Feinberg, Answers.com March 25, 2015

Ready or not, every consumer-facing company today needs to be mobile. Having a mobile presence is not enough, however. Brands need to have a  presence ...

Williams-Sonoma Launches First Mobile App

Williams-Sonoma logo March 23, 2015

Williams-Sonoma is looking to appeal to its increasingly digital-savvy customers with the launch of a free recipe tool for smartphones. The retailer, in collaboration...

Has Google Perfected the Retail Search Ad With its Local Inventory Offering

New Google Logo March 23, 2015

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says...

 
 
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