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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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Perry Ellis Boosts Transaction Size 14% With Mobile POS

Perry Ellis logo April 21, 2014

During the 2013 holiday season, Perry Ellis deployed Starmount's mobile selling and customer engagement solutions to better focus on line busting, engaging customers throughout the...

Consumers Are Still Seeing Seams in the Mobile Wallet

Passbook April 2, 2014

New payment apps are trying to replace your physical wallet with a seamless, Internet-connected experience known as the mobile wallet. But these technologies — from...

Amazon Integrates Ads Into Mobile Search Results

Amazon logo March 24, 2014

Merchant ads can be found in Amazon.com search results — labeled "sponsored" — and now the company is making merchant ads available in search results...

Men’s Wearhouse Employs App for Omnichannel Inventory Management

Men's Wearhouse March 20, 2014

Men's Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application. The "Find-It" app will let...

Target to Sell Products on Sitcom

Target_logo_2 March 18, 2014

About 87 percent of Americans watch television while using devices like smartphones and tablets, but most of that second-screen usage is unrelated to the show...

Personalization Push Intensifies at CVS

CVS logo March 13, 2014

The digital marketing initiative known as "My Weekly Ad" is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with...

5 Tips for Creating Successful Marketing Strategies

Mark Battaglia March 5, 2014

Retailers are relying too heavily on coupons at the expense of more effective digital tactics, according to data from an analysis of ThinkVine customers with...

Staples Tests Extending Mobile Offers Into SMS for Real-Time Relevancy

Staples logo February 26, 2014

Staples is testing a SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to...

Nordstrom Focuses on Mobile Customer Experience

Nordstrom logo February 25, 2014

In 2014, technology investments will account for more than 30 percent of Nordstrom's CapEx investment plan, up from roughly 20 percent in previous years. The...

New Site Lets Consumers Opt Out of In-Store Mobile Tracking

ROI1010_Legal Maters photo1 February 20, 2014

Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a...

 
 
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