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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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Forget Stores, Apple Pay is Already Taking Over Mobile Shopping

Apple Pay January 23, 2015

Apple Pay doubters question whether anyone will swipe their iPhone at a store checkout counter. But as mobile shopping booms, Apple Pay is already showing huge returns for...

Amazon Pulls Beta of its Wallet App Amid Mediocre Reviews

Amazon logo January 21, 2015

Amazon.com's bid to be a key player in the world of mobile payments looks like it's taken a step back today. Amazon Wallet, an Android...

Google Reportedly in Talks to Buy Mobile-Payments Company Softcard

New Google Logo January 19, 2015

Google may be stocking its war chest to compete with Apple in mobile payments. The internet giant is reportedly in talks to acquire Softcard, a...

Mobile Marketing Trends, Predictions for Retailers in 2015

Other Levels January 14, 2015

Retail marketers need mobile marketing strategies and messages that drive foot traffic by attracting and welcoming consumers into their stores, backed up by satisfying and...

Sears, Mobile and Apple Pay: What to Watch in 2015

Sears_logo_small January 5, 2015

2014 was a transitional period for the retail industry. It was the year when mobile and online sales exploded, and retailers worked harder than ever...

Managing the Mobile Surge, and Key Insights From Black Friday 2014

David Jones, Field Technical Evangelist Director, Compuware APM December 22, 2014

Nothing reveals strengths and weaknesses of a website or app better than peak demand events. It's a story as old as the internet: a site...

8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

By Mike Mace, Mobile Strategist at UserTesting December 3, 2014

While we can agree conversion rate is usually lower on mobile, there's no consensus on why. After conducting thousands of mobile user tests on e-commerce...

Customer Retention : lululemon's New Mobile App Provides Customers a Faster, Easier Way to Shop

lululemon_logo December 2014

lululemon athletica, the yoga-inspired athletic apparel company, released a new mobile shopping application this fall designed to give its users a faster and more convenient...

Stride Rite Launches New Sizing App for iPads

Stride Rite logo November 21, 2014

According to the latest data from Adobe, smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday...

Victoria's Secret Launches Mobile Messaging App to Win Over Millennials

Victorias_Secret_logo November 20, 2014

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically...

 
 
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