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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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Target's New App Steers You to the Right Aisle For Black Friday

Target_logo_small November 17, 2014

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices,...

Urban Outfitters’ Free People Relaunches Mobile Site to Tackle Declining Results

Free People November 6, 2014

Urban Outfitters brand Free People hopes to reverse declining mobile web conversions and page views with a recently revamped site boasting bigger and more visuals,...

Record Mobile Shopping Predicted for Holidays

holiday shopping November 6, 2014

In news that shouldn't really come as a surprise, more consumers will be going online to make their holiday purchases this year. Furthermore, mobile...

Apple Pay Rival CurrentC is Hacked

Apple Pay October 30, 2014

The mobile payments app — which hasn't been officially released — was created for the sole purpose of getting stores away from credit card fees...

CVS’ Apple Pay Backlash: Hell Hath No Fury Like a Fanboy Scorned

CVS logo October 27, 2014

CVS and Apple Pay were never officially friends, but now they seem to have broken up officially, so the drug-store chain can develop its own...

Report: Rite Aid Dumps Apple Pay Days After Launch

Apple Pay October 24, 2014

After accepting Apple Pay at all of its stores on Oct. 20 — Apple Pay's launch day — Rite Aid apparently stopped its support for...

Macy's Links With Google to Show Mobile Users What's in Stock Nearby

Macy's logo October 23, 2014

Imagine spilling coffee on your way to a holiday party and needing a new shirt right away. Macy's has a solution: A quick Google search...

Still On the Fence About Beacons? Read This.

American Eagle-Beacons October 20, 2014

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons, as you probably know by...

Target's Next-Gen Mobile Shopping Experience

Target_logo_2 October 7, 2014

Target has announced the release of a slew of enhancements to its mobile shopping offerings that promise to take location-based shopping to new heights when...

Survey Offers Clues for Converting Millennial Shoppers

Retailers Give Themselves Makeover as Millennials Follow Own Beat October 6, 2014

Millennials are a coveted demographic for retailers, and with good reason. Categorized as those born between 1982 and 2003, millennials account for more than $1...

 
 
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