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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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J.C. Penney, Macy's, Sears Flexing BTS Muscles

New J.C. Penney Logo July 18, 2014

It may seem like summer just got here, but for the nation's largest retailers, the fierce fight for back-to-school (BTS) bucks is already on. J.C....

Reaching the Millennial Consumer

Stacy DeBroff July 18, 2014

Despite becoming a prime focus of retailers, millennials remain among the least understood consumer sectors. To gain more in-depth insight into millennials, Mom Central Consulting...

JackThreads Mobilizes Pop-Up Shops for Personalized Shopping Experiences

JackThreads July 14, 2014

Online men's apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a...

Lilly Pulitzer Launches Mobile POS for In-Store Sales

Lilly Pulizter June 4, 2014

Last month, retail and design chain Lilly Pulitzer announced a new addition to its eight In The Pink Stores. Pulitzer piloted this innovative program in...

Fast Retailing Brand Debuts 20-Second Mobile Shopping

Fast Retailing June 2, 2014

Fast Retailing Co.'s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, Fast Shopping, which allows European shoppers to purchase items...

Will Apple's Retail Strategy Change Under Angela Ahrendts?

Angela Ahrendts May 20, 2014

Apple CEO Tim Cook announced last fall that Angela Ahrendts, whom he called one of the smartest people he's ever met, would assume control of all...

Mobile Now 15% of HSN's Business

HSN_Logo_small May 14, 2014

Over the past year, we've followed HSNi on its journey to create boundaryless retail, including insights from data, engagement, trust, collaboration and innovation. The retailer's...

Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

Vish Ganapathy May 9, 2014

Gone are the days when marketers could simply check the "mobile box" with a one-size-fits-all mobile website or app. Mobile must be personalized and integrated...

Mobile-First Approach Drives Gilt.com's Digital Success

Gilt_Groupe_logo2 May 2, 2014

Approximately six months ago, online flash-sales retailer Gilt.com made the decision that it would be a "mobile first" company, recalled Jason John, Gilt's vice president...

5 Mobile Retail Trends You Need to be Aware Of

Mary Clark, Syniverse May 1, 2014

Nearly every shopper bounces from store to store with two personal items at the ready: their wallet and mobile phone. While some traditional retailers might...

 
 
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