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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.


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Macy's Links With Google to Show Mobile Users What's in Stock Nearby

Macy's logo October 23, 2014

Imagine spilling coffee on your way to a holiday party and needing a new shirt right away. Macy's has a solution: A quick Google search...

Still On the Fence About Beacons? Read This.

American Eagle-Beacons October 20, 2014

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons, as you probably know by...

Target's Next-Gen Mobile Shopping Experience

Target_logo_2 October 7, 2014

Target has announced the release of a slew of enhancements to its mobile shopping offerings that promise to take location-based shopping to new heights when...

Survey Offers Clues for Converting Millennial Shoppers

Retailers Give Themselves Makeover as Millennials Follow Own Beat October 6, 2014

Millennials are a coveted demographic for retailers, and with good reason. Categorized as those born between 1982 and 2003, millennials account for more than $1...

Mobile Musings : Tips for Mobilizing Your Retail Business

Ed Chung October 2014

Most retailers today know that mobile is everything. Consumers are increasingly researching products, reading customer reviews and making purchases via their smartphones and tablets...

Demystifying Responsive Commerce

Ken Burke September 29, 2014

Responsive commerce has become one of this year's hottest buzzwords as retailers aim to optimize their online sites for mobile shoppers. However, understanding just...

Amazon Enhances Mobile Wish Lists With Twitter Integration

Amazon logo September 25, 2014 is aiming to make holiday shopping easy for consumers with the introduction of #AmazonWishList, a hashtag that allows individuals to add products into their...

Nordstrom to Text Product Messages, Photos to Customers

Nordstrom logo September 23, 2014

Nordstrom recognizes that a single picture speaks over a thousand words. In partnership with Twilio, a software and cloud-based communications company, Nordstrom employees can now...

GameStop's Mobile Data Determines Brick-and-Mortar Inventory

GameStop Posts Huge Quarter September 12, 2014

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging...

Sears a Digital Retail Genius?

Sears_logo_small September 12, 2014

Three retailers have been named "geniuses," and it may not be who you expected (well, at least one of the companies). L2, a business benchmarking...