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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.


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8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

By Mike Mace, Mobile Strategist at UserTesting December 3, 2014

While we can agree conversion rate is usually lower on mobile, there's no consensus on why. After conducting thousands of mobile user tests on e-commerce...

Customer Retention : lululemon's New Mobile App Provides Customers a Faster, Easier Way to Shop

lululemon_logo December 2014

lululemon athletica, the yoga-inspired athletic apparel company, released a new mobile shopping application this fall designed to give its users a faster and more convenient...

Stride Rite Launches New Sizing App for iPads

Stride Rite logo November 21, 2014

According to the latest data from Adobe, smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday...

Victoria's Secret Launches Mobile Messaging App to Win Over Millennials

Victorias_Secret_logo November 20, 2014

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically...

Target's New App Steers You to the Right Aisle For Black Friday

Target_logo_small November 17, 2014

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices,...

Urban Outfitters’ Free People Relaunches Mobile Site to Tackle Declining Results

Free People November 6, 2014

Urban Outfitters brand Free People hopes to reverse declining mobile web conversions and page views with a recently revamped site boasting bigger and more visuals,...

Record Mobile Shopping Predicted for Holidays

holiday shopping November 6, 2014

In news that shouldn't really come as a surprise, more consumers will be going online to make their holiday purchases this year. Furthermore, mobile...

Apple Pay Rival CurrentC is Hacked

Apple Pay October 30, 2014

The mobile payments app — which hasn't been officially released — was created for the sole purpose of getting stores away from credit card fees...

CVS’ Apple Pay Backlash: Hell Hath No Fury Like a Fanboy Scorned

CVS logo October 27, 2014

CVS and Apple Pay were never officially friends, but now they seem to have broken up officially, so the drug-store chain can develop its own...

Report: Rite Aid Dumps Apple Pay Days After Launch

Apple Pay October 24, 2014

After accepting Apple Pay at all of its stores on Oct. 20 — Apple Pay's launch day — Rite Aid apparently stopped its support for...